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Jennifer Payne

Jennifer Payne

Public Service/Public Relations Coordinator

Followers of Jennifer Payne205 followers
location of Jennifer PayneOklahoma City, Oklahoma, United States

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  • Timeline

  • About me

    Research/Programming Director at KOCO-TV

  • Education

    • University of Oklahoma

      -
      Journalism Marketing, Advertising

      Graduated with high honors, Superior Scholarship in Journalism Award, National Key Honor Society, Dean's Honor Roll, Psi Chi, Phi Eta Sigma Honor Society, OKC Ad Club Achievement Award, Scholarship Leadership Enrichment Program Participant.

  • Experience

    • KFOR-TV

      Jan 1988 - Jan 1989
      Public Service/Public Relations Coordinator

      Produced topical promotional announcements. Wrote and distributed press releases. Coordinated publicity media events and company functions. Supervised episodic production activities and public service announcements. Editor and write of newsletter distributed to nearly 1,000 individuals statewide.

    • Moroch and Associates

      Jan 1989 - Jan 1991
      Media Planner/Buyer

      Planned and purchased media for McDonalds, White Water and more.

    • Ackerman McQueen

      Jan 1991 - Jan 1992
      Media Planner/Buyer

      Planned and purchased media for National Rifle Association, Pizza Hut, Oklahoma Tourism, Oklahoma State Parks, St. Anthony Hospital and KOCO-TV.

    • Jordan Associates

      Jan 1992 - Jan 2000
      Vice President, Media Director

      Supervised, recruited and trained a ten member buying team for multi-million dollar accounts including Hardee's, Coca-Cola, Carl's Jr., Glamour Shots, Eskridge and American Dental Association. Created and presented strategic media plans and reports to clients.

    • Mason and Moon

      Jan 2000 - Jan 2005
      Media Buyer

      Responsible for purchasing media for Subway in multiple markets.

    • Coca-Cola North America

      Jan 2003 - Dec 2009
      Communications Manager/Marketing Activation

      Developed, implemented and coordinated promotional campaigns increasing brand volume during promotional windows up to 600%. Coordinated point of sale, rules, promotional copy with brand, legal, sales and customer teams. Performed marketing activation, account service and operations marketing management support for a top 7 Coca-Cola bottler. Negotiated, stewarded and executed media investments in numerous SE and SW markets. Managed regional media merchandising, customer programs and contractual commitments. Show less

    • Monarch Marketing Group, LLC

      Apr 2011 - May 2012
      Senior Media Planner/Buyer

      Plan, purchase and schedule media investments throughout the United States. Assist with budgeting, tracking and financial reports in Excel worksheets. Assist accounts payable with financial discrepancies. Meet regularly with client for investment planning and organization.

    • Insight Creative Group

      Aug 2012 - Apr 2013
      Media Buyer

    • KOCO-TV

      Apr 2013 - now
      Research/Programming Director

  • Licenses & Certifications