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Gaurav Mishra

Gaurav Mishra

Followers of Gaurav Mishra7000 followers
location of Gaurav MishraBengaluru, Karnataka, India

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  • Timeline

  • About me

    Senior Manager @ Cashfree Payments | Growth Hacker | ABM Specialist | CLM | CRM | GenAI

  • Education

    • Kendriya Vidyalaya

      2009 - 2010
      All India Secondary School Examination Science, Mathematics, English, Hindi, Social Science 85.5%

      Activities and Societies: School Captain Cultural committee head.

    • Universidad de Extremadura

      2015 - 2016
      Undergraduate Minor Electronics and Automation

      Activities and Societies: Two major projects in the field of Automobiles. 1. A project on “Optimization of ESP in Sports Car”. Prof. Francisco Javier Alonso Sánchez, UEx (Spain) October’15 – January’16 2. A project on “Tuning the electronic injection of a gasoline engine”. Prof. Carlos J. García Orellana, UEx (Spain) January – May’16 Minor Degree in Electronics and AutomationOverseas - Spain for Two SemestersRecipient of LEADER Scholarship (Erasmus 2015-16)

    • Kendriya Vidyalaya

      2010 - 2012
      All India Senior School Certificate Examination (10+2) Science with Mathematics

      Activities and Societies: Elected as School Captain. Elected as School Cultural Committee head. Computer science programming skills.

    • Staffordshire University

      2012 - 2017
      Bachelor of Engineering Mechatronics

      Activities and Societies: Robotics Graduation with B.E (Honours) in Mechatronics.Mainly focused in the automotive sector, done different project works.Worked on different microcontrollers (AVR, PIC, 8051 family).Designed a Car in Pro-E. Have Basic hand on experience on ADAMSHave working experience in MATLAB, Simulink, Proteus, Multisim, Racer, Panthera, etc.Recipient of Merit Scholarship award from Government of India(2012-13).Recipient of Merit Scholarship award from Government of India(2013-14).

  • Experience

    • Happay - Expense Management Solution for Businesses

      Sept 2017 - Mar 2020

      - Looking after multi-channel outreach for key accounts- Maintaining complete pipeline for sales and involved in end-to-end account closures.- Looking after a team to deliver efficiently.- Identifying accounts by studying current business; interacting with key company personnel and management to suggest appropriate solutions- Being an integral part of the International Expansion Team- Engaging with the key account by going on different events, making initial presentations; explaining product and service enhancements and additions; focussing on automation and more. Show less

      • Senior Account Development Executive

        Sept 2018 - Mar 2020

      • Associate Account Development

        Feb 2018 - Sept 2018

      • Demand Generation

        Sept 2017 - Feb 2018

    • EnKash - Corporate Cards | Business Payments

      Apr 2020 - Oct 2020
      Associate Manager

    • Cashfree Payments

      Apr 2021 - now

      - Spearhead data mining, Email/WhatsApp marketing, and Account-Based Marketing (ABM) activities, managing the entire sales funnel and cold outreach initiatives. - Oversaw inbound lead generation from ads, organic sources, and referrals- Implemented MoEngage from the ground up, automating growth marketing strategies including cross-sell, up-sell, and customer lifecycle management (CLM). Continuously monitored and optimized campaign performance to drive engagement and revenue growth. Increased Sign-up to KYC by 12%.- Played a key role in product GTM strategy, creating the data mining team, WhatsApp channel, and ABM marketing from scratch. Increased the number of outbound leads by 28%.- Contributed significantly to company growth by driving a substantial share of Gross Merchandise Value (GMV) through multi-channel outreach. Achieved more than 200% of annual target for 3 consecutive years. Show less - Heading 2 teams, Data Mining and Email/ WhatsApp Marketing- Taking care of ABM Marketing activities- Responsible for complete sales funnel- Taking care of complete cold outreach, cross sell, up sell activities in the company- Key role in product GTM strategy - Created data mining team, WhatsApp channel, ABM marketing from scratch- Implementing MoEngage centrally in the company for automating several marketing activities- Helped in company growth by providing the significant share of GMV from cold outreach channel Show less

      • Senior Manager

        Oct 2023 - now

      • Manager

        Apr 2022 - Nov 2023

      • Assistant Manager

        Apr 2021 - Apr 2022

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Gaurav Mishra
      Leader Scholarship European Union Jul 2015 Awarded with a full funding scholarship (ERASMUS) to study in Spain for two semesters.
    • Awarded to Gaurav Mishra
      Merit Scholarship Government of India Awarded with Merit Scholarship in the form of Financial Aid for the academic year 2012-13 and 2013-14
    • Awarded to Gaurav Mishra
      Stock Mind 3 Grads ICICI Bank Stood at first position in my college in a stock mind competition.

  • Volunteer Experience

    • City Tour Guide for overseas exchange students

      Issued by Universidad de Extremadura on Jan 2016
      Universidad de ExtremaduraAssociated with Gaurav Mishra

    • Student Volunteer

      Issued by HelpAge India on Mar 2005
      HelpAge IndiaAssociated with Gaurav Mishra