Jennifer White

Experience

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  ► Dell Inc

  Jan 1998 - Jan 2000

  Marketing Communications Manager

  Dell provides a strong foundation for student collaboration and insights for teachers to provide customized learning based on individual student's learning needs and styles.Developed and implemented strategic lead generation program including advertising, direct mail, events and sales tools to develop leads and meet quarterly sales goals. ✮ I was a trusted member of the sales team as I regularly communicated and reviewed plans, sought their feedback and developed customized territory marcom tactics that allowed them to sell in their own style. Λιγότερα

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  ► Freescale Semiconductor (Formerly Motorola Semiconductor)

  Jan 2000 - Jan 2007

  Advertising and Marketing Manager

  Freescale is the global leader in embedded processing solutions, advancing the automotive, consumer, industrial and networking markets.Managed worldwide advertising program and budget ✮ I led advertising aspect of transition from the IPO spinoff of Freescale from Motorola increasing brand awareness as much as 400% in some countries. Key to this success was the quality campaign developed and refining the media planning process to double the value through negotiations without requiring additional budget. The Enterprise Web Management organization allowed me to pilot a role to identify leaks in data capture and site metrics. The role inspired me to form the Web Analytics Wednesday Austin networking group in 2007. Λιγότερα

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  ► Blue Coat Systems

  Jan 2007 - Jan 2008

  Marketing, Web Strategy and Web Analytics Manager

  Blue Coat offers solutions that provide the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere.I was responsible for corporate website strategy, site usability, content development, intranet architecture, partner portal architecture, website analytics. ✮ Increasing the non-branded organic search traffic 90% in 8 months using SEO methods was a solid accomplishment. I also took the initiative to establish a website metrics function and regular reporting for the company through Google Analytics and other web tools. Λιγότερα

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  ► National Instruments

  Jan 2009 - Jan 2011

  Product Marketing Communications Manager

  National Instruments transforms the way engineers and scientists around the world design, prototype, and deploy systems for test, control, and embedded design applications.My responsibilities included creating messaging, building marketing plans and executing integrated marcom plans for hardware and software products. ✮ One of my favorite accomplishments is the content that was created for new prospects considering building a data acquisition system. I identified fundamental set of missing "learn" content for data acquisition solutions, developed the content strategy, and wrote two technical whitepapers (which exceeded my teams' expectations as I am not an engineer). Λιγότερα

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  ► NetworkIP

  Jan 2012 - Jan 2015

  Director of Marketing

  NetworkIP provides international long distance services to mobile operators, distributors and agents. We provide the tools that make their services smarter and more reliable, their brands more marketable and their business more profitable.In this role, I established and reinforced the NetworkIP brand in the market through development and execution of branding, advertising, collateral, events, and web strategies.✮ As part of our brand relaunch, I developed a three dimensional door opener campaign that has garnered a 99% response rate/prospect engagement with the sales team. The mailer is a custom-made box of chocolates representing international destinations that someone might call. The chocolate "legend" describes a benefit of our services in a fun way as it relates to that destination. Prospects have commented that they normally don't call back vendors that send "gimmicks" but that the presentation was so impressive, they wanted to call to say thank you and find out more about NetworkIP products. Λιγότερα

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  Dialog Group

  Jan 2015 - Jan 2022

  Account Director

  Dialog is an Austin-based strategic consulting firm dedicated to delivering high-quality business strategy and execution to a diverse client base.✮ My most rewarding project involved sales training. We designed an podcast-style training program using professional voice over talent. Once the salesperson passed a quiz, they were entitled to a prize that aligned to the theme of the podcast. I proposed the prizes, sourced them, and fulfilled them. The best part was interacting with the salespeople, seeking their input for prizes and growing engagement with the training program. Λιγότερα

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  IBM

  Jan 2022 - Jan 2025

  Analyst Relations Manager

  I facilitate and manage engagements between industry analysts at firms like Gartner and IDC and internal technical experts to increase awareness and knowledge of assigned product set. I help product and marketing teams with analyst insights for product development and messaging creation.