Aayush Lohi

Experience

• 

  Elvento Labs Private Limited

  Feb 2017 - Jun 2017

  Content Writer
• 

  Wassup Nation

  Mar 2017 - Mar 2023

  Co-Founder

  • Conceptualised, formulated, and administered the social media marketing campaigns for over 70+ clients of the firm• Increased revenue by 250% by accelerating business expansion and securing 50% more clients than the previous year• Spearheaded 20 membered marketing department of the firm, supervised task scheduling, and resource allocation• Leading weekly inhouse meetings, attending/resolving administrative issues, and ensuring well being of employees• Reduced operational costs by 40% by utilizing outsourcing, better negotiations, and eliminating process inefficiencies• Reduced and sustained the customer churn rate to 15% in 2019 by improving the quality standards of the services Show less

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  INDEYES INFOTECH PRIVATE LIMITED

  Jan 2018 - Feb 2018

  Minor Training in Embedded Systems
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  Appin Technologies

  Jun 2018 - Aug 2018

  Internet of Things and Artificial Intelligence

  I completed my major training for college at Appin Technologies Pvt Ltd. I learnt about the growing demand and implementation of the Internet of Things.

• 

  B-Nest Incubation Center (Bhopal)

  Aug 2018 - Jul 2021

  Incubate

  • Reached out 1.5 lakh students via online/offline communication channels to promote an event organized by BSCDCL• Supervised collaboration with government bodies and other startups at BNest to accomplish short-term projects/tasks

• 

  ANSH Happiness Society

  Jan 2019 - Mar 2019

  Intern

  • Assisted in formulating the budgets, client proposals, fundraising, planning, and marketing activities for the NGO• Formulated and prepared promotional content for the social media handles, tracked weekly interactions and analytics• Conducted research to gather valuable insights and help improvise on the existing programs carried on by the NGO

• 

  GoEasy Home Care Service

  Mar 2021 - May 2021

  Social Media Marketing Intern

  • Collaborated with an 8 membered team to expand customer base by 30% by onboarding 12 new clients in 2 months• Increased business leads by 25% by strategizing and implementing effective social media marketing plan for the firm• Collected quantitative/qualitative data from marketing campaigns and reached out to onboard service providers

• 

  Indian Institute of Management Nagpur

  Aug 2021 - Jul 2023

  The Students’ Affairs Secretary (SAS) is one of the highest student body and is an elected member of Student Affairs Executive Council (SAEC) at IIM Nagpur • Selected as the Executive Member of Nexus, the media, and public relations club of IIM Nagpur, for period 2021-23• Performed conceptualization, scripting, directing, and editing of batch information video for placement season 2021-22

  • Students’ Affairs Secretary

    Mar 2022 - Jul 2023

  • Executive Member - Nexus, Media and PR Cell

    Aug 2021 - Mar 2022
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  ICICI Bank

  Apr 2022 - May 2022

  Summer Intern

  The summer internship at ICICI Bank enabled me to understand the country's Banking system. I worked as the Management Trainee under the Whole Banking Group and with involvement in my project, I gained valuable insights into the Mid-Corporate group (MCG) of companies. I worked towards identification of customer base and products for the Mid Corporate Group and also worked on capturing market perception of ICICI Bank

• 

  V-Guard

  May 2023 - now

  Management Trainee