BYOUNGIK CHOI

Experience

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  Ortho Clinical Diagnostics Korea Ltd.

  Apr 1995 - Oct 1999

  Sales & Marketing Manager

  Organized two companies; Ortho and Kodak Achieved 20% sales growth by annual for 3 years with Vitros Chemistry business.Established and managed the distribution channel with Choongwea Pharm.corp., Daewoong Pharm.corp. and other companies.

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  Bayer Korea Ltd.

  Nov 1999 - May 2004

  Business Unit Manager

  Involving to design the government budget (US$15M/annual) to introduce new technology for blood screening test with Chiron’s product.Installed and collaboration with Chiron, Tecan and Korea Red Cross Blood Centers.Strong relationship with key opinion groups; Ministry of health and well-fare, 35 medical school’s directors, about 100 clinical pathologists and about 300 lab .technologists. Legislated new medical reimbursement for HBV,HCV and HIV Quantitative method.Firstly installed Advia LabCell(US$1.4M) to SCL commercial lab. in Asia.Achieved sales budget for whole working years with Central Lab. and Self testing segment. Show less

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  DiaSense Korea Co.,Ltd.

  Jun 2004 - Feb 2016

  President & CEO

  Foundation and registered legal entity; 11 staffs and US$3.8Mio. in 2015 Sales revenue.Successfully introduced and good negotiation with 2 local companies and 6 global companies. Organization and maintained 11 local area distributors and over 300 direct accounts. Settled down for the standing profitable sales revenue and good reputation. Successfully installed metabolic syndrome diagnostics panel test to 70 Public healthcare centers. Created co-marketing with pharmaceutical companies; MDS, CKD and DW for the Cholesterol diagnostics system to around 1,500 clinics. Legislated new medical reimbursement for the lipid panel test through the center for new health technology assessment. Set up the self-improvement and performance grade list and incentive scheme to each employee one to one face interview each month and quarterly presented some money; included sales review-growth/achieved rate, profitability, collection of AR, development new account, commuting, mentor-mentee communications, goods saving, collection of market related information, counting for customer’s stock, adherence of SOP and company motto and behaviors. Set up the distributor incentive scheme by monthly review and 2 times presented some money or some products a year; included sales review-growth/achieved rate, number of visit account and new achieved account, attended and hosted seminar, workshop, conference and exhibition, follow up and feed-back from claimed customers issues, check delivery the promotional materials, discussed area specific demands. Made and present a yearly budget and year-end tax adjustment with accountant office to stockholders meeting; included sales, COG’S, net/growth profit, management expenses and etc. Show less

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  JPARK CORPORATION CO.,LTD.

  Mar 2016 - now

  President

  Newly set up new business segment with Ortho Clinical Diagnostics and Seegene molecular diagnostics products.