Jennifer Lam

Experience

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  Action Coaching Home Tuition

  Jan 2002 - Apr 2005

  English and Mathematics Tutor

  Throughout my university years, I was a part-time tutor for secondary students and specialised in tutoring year 9 – 12 in English and Mathematics.

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  Eyeblaster

  Apr 2005 - Dec 2006

  Creative Services Manager

  I was hired as the second employee at Eyeblaster Australia. As the Creative Services Manager, I looked after all creative agencies and publishers in the Asia Pacific. My core duties included identifying market trends and assisting agencies with developing creative opportunities; proactively communicating best practices to creative agencies; managing internal workflow by developing reporting methodologies and documentation; coordinating the creation and execution of campaigns; conducting training sessions with media, creative agencies and publishers; assisting with Flash development and providing recommendations on feasibility; assisting publishers with trafficking campaigns and problem solving live technical issues. Show less

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  I Ate My Way Through

  Jun 2006 - Jul 2021

  Publisher & Founding Editor

  I was the appetite behind I Ate My Way Through – one of Australia’s first and longest running food/travel blogs. From its humble beginnings as a personal documentation of restaurants I’d eaten at, I grew IAMWT to become an online destination for food insights and insider tips on the best places to eat/travel. We were a team of 20+ tour guides and contributors. In 2013, after overhauling the blog’s redesign and Wordpress migration from Movable Type, we were crowned Food Blog Of The Year at the Pedestrian Blogster Awards, a prestigious recognition which judged us on creativity and originality of content, technology and innovation, overall design and presentation, and audience engagement. At its height, IAMWT received a readership of over 60,000 uniques per month, had a newsletter subscriber list of over 2,500 hungry readers, and a strong 25,000+ social media following on Instagram, Facebook, Snapchat, and Twitter. I was also the co-chairman of the Australian Food Bloggers Conference in 2011 in which I sourced sponsorships for, organised, and facilitated an event for 100 delegates.Connecting online media with real offline experiences, I Ate My Way Through was also renowned as one of Sydney’s leading food tour operators and event organisers, and was regularly featured in the media as Best Food Tours in Sydney. We regularly collaborated with Destination NSW to showcase the culinary diversity of Sydney. Career highlights include being on the cover of The Daily Telegraph's food section, eating on TV on Sydney Weekender and getting flown to Singapore to eat!In July 2021, IAMWT was acquired by fellow food blogger, Janice Fung. Show less

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  RMG Connect

  Dec 2006 - Oct 2007

  Producer

  At RMG Connect, I oversaw the entire campaign process from conceptualisation through to delivery and reporting for clients such as Kellogg, Vodafone, Proctor & Gamble, Kraft, Thrifty and Kleenex, where I managed the production of online media, websites (static, Flash and CMS-driven), mobile advertising and digital display screens.My responsibilities included managing the production floor of 30+ staff, working closely with the Creative Director, Creative Group Heads, Art Directors, Designers, Developers, Programmers and Copywriters and liaisons with third-party suppliers such as publishers, ad-servers, media agencies and back-end development specialists, as well as above-the-line creative staff.I also authored functional specifications documentation and deliverables including scope of works, project plans, budget estimates, production schedules information architecture (wireframes, sitemaps, SEO), with two Associate Producers reporting directly to me. Show less

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  Soap Creative

  Feb 2008 - Sept 2009

  Senior Digital Producer

  Responsible for the project and account management of clients such as 20th Century Fox, ARIA Awards, Tourism WA, Bacardi Lion, National Geographic Kids, Unilever (Bushells & Lipton), Roadshow Films, KFC and SBS, I managed the production of online media, large websites, microsites, games and digital display screens. I was involved with the entire campaign cycle from vision and scope, architecture and design through to production and validation, deployment and reporting. In addition, I worked alongside the Managing Director to restructure the agency’s communication processes and I was responsible for redeveloping briefing and communications templates. I was also second in charge of resource scheduling for a team of 40+. Show less

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  Self-employed

  Jul 2009 - now

  Presenter / Educator / Speaker / Freelance Food & Travel Writer and Photographer

  Writer: Various publications including The Coffee Guide, Lifestyle Food, Spark MagazinePhotographer: Various publications including National Geographic TravelerPresenter: Asian Home Gourmet Kitchen Demonstrations, Chinese New Year Festival, February 2010Panelist: Monetising and Professional Blogging, Eat Drink Blog, November 2011Panelist: Using Social Media to Boost Covers, FoodService Australia, May 2012Panelist: Australian Media Landscape, Visit California Sales and Media Mission, August 2014Panelist: Influencers and Online Advocacy, Social Media Week, September 2014Speaker: Paranoid Android (The Power of Technology), Vibewire fastBREAK, September 2014Speaker: Social Media and Blogger Outreach and Online Marketing Trends, City of Canada Bay Managers Workshop, September 2014Panelist: Technology Innovation - Going Global from Australia, Alumni Event, Faculty of Engineering and Information Technologies, University of Sydney, August 2015Guest Lecturer: Twitter Seminar on Social Media Campaigns - MECO6936 Social Media Communication, University of Sydney, April 2015, April 2016, March 2017Speaker: From Hobby to Business - How to Take Blogging to the Next Level, Tasting Australia, Words To Go, May 2016Speaker: 5 tips in 5 slides - Made in Sydney - Local Food & Liquor Legends, General Assembly, September 2016 Show less

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  The Bamboo Garden

  Feb 2010 - now

  After being approached by many brands via my food blog for assistance with their online presence, I discovered there was an opportunity to partner my love of good food with my online media expertise and thus launched The Bamboo Garden – an online marketing & communications agency that empowers businesses to maximise their online presence through great content and conversations.The Bamboo Garden is now a team of six in-house with a network of 20+ contractors (designers, developers, consultants, etc). As the Managing Director, I mentor, motivate and engage a team of highly skilled individuals to deliver creative, practical, integrated online and social media solutions. We’ve worked with clients ranging in size from local family-run restaurants to multinational consumer goods companies; they span across diverse industries including online retailers, FMCG, B2B, food & hospitality, lifestyle, medical, real estate, financial services, fashion and IT.In September 2020, The Bamboo Garden joined the Direct Clicks group to bolster our capabilities and raise the bar for insight-led, results-driven online marketing. With the culmination of experience, knowledge and passion from both agencies, we are excited about this new direction for our clients and team. Show less

  • Consultant

    Jun 2023 - now

  • On Maternity Leave

    Jul 2021 - Jun 2023

  • Consultant

    Sept 2020 - Jul 2021

  • Managing Director

    Feb 2010 - Sept 2020
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  University of Sydney

  Jul 2014 - Dec 2014

  Unit Demonstrator, MECO3602 Online Media

  I presented on industry trends and best practices in online media including social media and SEO. I also provided technical support and tuition to students on using software such as Adobe Photoshop, Wordpress, Hootsuite and Google Analytics.

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  Mama Has Got This

  Apr 2020 - now

  Content Creator

  Sharing what I know now about mindful parenting and play-based learning.Following the success of the hero product — Montessori-inspired printable routine chart cards — in February 2024, the printables store was demerged into its own brand, Print and Play Studio.

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  On The Slow Lane

  Jun 2021 - now

  Co-Founder

  In a world that often feels more fast-paced, and more hectic than ever, it’s easy to get swept up in the feeling of needing to do more. If you're feeling overwhelmed or frantic about always rushing onto the next thing just to keep up, you're not alone. I've been there too.But a few years ago, I made a major perspective shift and thus began my awakening to intentional living.I'm now here to invite you to join me On The Slow Lane. Together, let's challenge the glorification of busy and unconscious consumption. Let's choose to slow down, and soak up what really matters! Show less

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  Bond Beyond app

  Mar 2023 - now

  Founder

  I'm currently in early-stage development of a feel-good conversation app to help you bond beyond surface level chat. The app is designed to deepen relationships and foster meaningful discussions with parents, lovers, families, friends, and co-workers. The app will bridge the gap and facilitate opportunities for meaningful connection, regardless of physical distance, social anxiety, or language barriers. A portion of the app's profit will seek to improve educational opportunities for disadvantaged young people around the world. Show less

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  Primary Ethics

  May 2023 - now

  Primary Ethics Teacher - Volunteer

  Ethics teachers prepare and deliver approved Primary Ethics lesson materials to a class of between 8 and 22 students at their local school each week.Classes are discussion-based, with ethics teacher as facilitator, and are designed to assist students in learning lifelong skills in ethical reasoning, critical thinking and respectful discussion.

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  Print and Play Studio

  Feb 2024 - now

  Illustrator

  I make printables that inspire play-based learning and mindful parenting.