
Simran Wadhawan
Brand Representative

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About me
Assistant Brand Manager at Goodman Fielder • Director at Binary Event Styling Ltd
Education

The University of Auckland
2019 - 2022Bachelors of Commerce Marketing & Information SystemsActivities and Societies: Auckland University Commerce Students' Association, SavY, Auckland Uni Bhangra, Marketing & Design Club, Social Innovation, Auckland University Strength Society, Women in Business ● Majoring in Information SystemsRelated coursework: Business Systems Analysis, Digital Systems, Database Systems, Global IT Strategy, Enterprise Systems, Project Management. Learnt SQL, ERP modelling, EPC Modelling and SAP● Majoring in Marketing Related coursework: Contemporary Marketing, Marketing Research, Consumer behaviour, sustainable marketing, Advertising and Branding

The University of Auckland
2019 - 2022Bachelor of Science Psychology & statisticsActivities and Societies: Auckland University Commerce Students' Association, SavY, Auckland Uni Bhangra, Marketing & Design Club, Social Innovation, Auckland University Strength Society, Women in Business ● Majoring in Psychology Related coursework: Mind/behaviour, attitude formation, personality, lifespan development, Research Methods● Majoring in Statistics Related course work: Introduction to statistics, Applied Time Series Analysis, Data Technologies, Applied Multivariate Analysis ● Utilised SPSS, R coding
Experience

SPUR NZ
Feb 2019 - Nov 2021Brand Representative
Bank of New Zealand
Apr 2019 - Mar 2020Customer Solutions Advisor● Worked alongside bankers and various banking teams to give clients the best customer service whilst solving their banking queries.● Resolved more than 900 customer queries and recovered $10k worth of funds for customers lost in scams.● Utilised banking and enterprise software/systems such as SAP, Salesforce, CRM software, Interact, BIS banking software.

Zumba
Feb 2020 - Nov 2021Zumba Instructor
Binary Event Styling LTD
Mar 2020 - nowFounder & Creative director• Founded an event styling and management company that requires me adapt to different roles. I am required to handle the styling, graphic design, branding, marketing, public relations, logistics, accounting, admin and more• Sole director, owner and employee• The company is now highly recognized within the industry, and broke-even within a few months of business• The average amount of events/clients per month is increasing heavily• Currently working at full capacity

SavY New Zealand
Mar 2020 - Nov 2021Facilitator
Auckland University Commerce Students' Association
Dec 2020 - Jan 2023• AUCSA is one of the biggest faculty associations at The University of Auckland, representing the Business School and its students. • Part of the Student Council Board, Student Consultative Group and a chair of the Faculty-level Staff Student Consultative Committee, alongside the associate Dean of the Business School.• Manage a team of 10 executive members, responsible for various components of the association• Planning and organisation of social and professional development events – creating a cohesive university culture for students, whilst providing multiple professional opportunities for students to learn from. • Onboarding and managing external relations such as Sponsors and Partnerships. Under my co-presidency we have PwC, EY, CA ANZ, CPA and Robot Hub as Gold sponsors. Deloitte, FMCG Future Me Programme and Altman Solan as our partners. Show less
Co-President
Dec 2021 - Jan 2023Co-media Officer
Dec 2020 - Dec 2021

The Griffin's Food Company
Nov 2021 - Feb 2022Shopper Marketing InternEntering the Fast Moving Consumer Goods (FMCG) industry, to kick off my marketing career.• First-hand experience in the FMCG industry via the FMCG Future Me Internship Programme 2021• Support Shopper marketing Manager with roll out of campaigns and activation plans of new product developments and limited time offer products into stores, under various supermarket banners – Countdown, New World, Pak ‘n’ Save and etc.• Artwork review and approval for campaigns• Co-lead multiple projects launches simultaneously (four, in the duration of the internship), alongside the design, distribution and activation agencies • Manage distribution of samples to customers and agencies• Manage regular communication of activation plans to field sales team and brand team• Administrative support and managing approvals including the legal team• Activation plan and implementation leadership of biscuit launch• Updating sales, marketing and field teams on campaign design and implementation Show less

BrandSpec
Aug 2022 - Nov 2022Project Coordinator
Goodman Fielder New Zealand
Nov 2022 - nowAssistant Brand Manager
Feb 2024 - nowMarketing Executive
Nov 2022 - Feb 2024
Licenses & Certifications

Mini MBA in Marketing
Marketing Week Mini MBA with Mark RitsonJul 2024
Honors & Awards
- Awarded to Simran WadhawanNZ Marketer of The Future 2025 Marketing Association NZ Sep 2025 “This year’s calibre of talent was exceptional, congratulations to all the finalists. In addition to impact in their everyday roles, the judges were looking for someone who had a strong point of view on the future of marketing, and could inspire and lead the next generation of marketers in Aotearoa. Simran demonstrated exceptional promise as a future leader, combining theoretical knowledge, practical execution and unwavering commitment to continuous up-skilling and learning. Beyond the strong… Show more “This year’s calibre of talent was exceptional, congratulations to all the finalists. In addition to impact in their everyday roles, the judges were looking for someone who had a strong point of view on the future of marketing, and could inspire and lead the next generation of marketers in Aotearoa. Simran demonstrated exceptional promise as a future leader, combining theoretical knowledge, practical execution and unwavering commitment to continuous up-skilling and learning. Beyond the strong results in her submission, which showed her customer-centricity and strong strategic nous, the judges were impressed by Simran’s genuine passion for marketing that extends meaningfully beyond her company walls. From starting a business to mentoring, to identifying gaps in university curriculum, it was admirable to see her drive in pushing herself and inspiring others around her. The judges are excited to see the journey Simran takes in marketing but also what she will bring to the wider marketing profession.” Show less
- Awarded to Simran WadhawanOutstanding Achievement in Consumer Behaviour University of Auckland, Business School Oct 2021 Top percentile for the marketing303, consumer behaviour course.
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