Syed Haroon

Experience

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  McGraw-Hill Higher Education

  Apr 2007 - Mar 2011

  Sr Sales Executive-Business & Economics and Humanities & Social Sciences
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  Pearson Education India

  Mar 2011 - Feb 2013

  Associate Acquisitions Editor-Humanties and Social Sciences

  • Visiting Universities and UG Colleges offering Psychology, Sociology, Education Programs, History and Political Science courses to acquire new authorship and promote the existing titles.• Revenue generation from the front list and back list.• Coordinating with Development, Design, Production, Manufacturing for the product development.• Coordinating with Sales and Marketing for product briefing and identification of new areas.• Providing support to marketing initiatives post book publication. • Visiting dealers and retailers to locate the local competition and availability of own list.• Negotiating contracts and other legal aspects.• Managing financials for each project.• Preparing the pub plan along with the team. Show less

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  MACMILLAN PUBLISHERS INDIA LTD.

  Feb 2013 - Nov 2013

  Commissioning Editor-Humanities and Social Sciences

  • Managing and preparing financials for new titles and revision of backlist• New commissioning for gap areas• Competition Mapping for existing titles• Conducting Editorial as well as market reviews of the new as well as existing titles• Traveling with sales and marketing for Gap Analysis

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  Vikas Publishing

  May 2014 - Apr 2015

  Commissioning Editor-Special Projects

  • Market Research for new areas in Publishing.• Extensive traveling to different regions for acquiring new authors.• Visiting important universities for new author acquisitions and tie up for niche areas.• Negotiating contracts with the authors and preparing financials for the new projects.• Coordinating with sales and marketing for developing strategies for product promotion and revenue generation• Visiting distributors and retailers for competition analysis and own product visibility• Coordinating with production team and outsourced vendors for timely release of the book.• Revision of the existing titles.• Bringing out customized products for different universities.• Language publishing.• Venture into new areas like Law, Medical, and Nursing etc.• Seizing opportunity to acquire titles or publishers for Business and Economics, Education, Test Prep, Humanities and Social Sciences, Science and Technology etc. Show less

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  S. Chand Group

  Apr 2015 - Feb 2017

  Assistant Manager

  Market and Product Analysis• Analyzing competition products and promotional strategies for the Higher Education vertical (Business and Economics, Engineering, Sciences, Humanities and Social Sciences, Test Prep, Education)• Reporting changing market trends, new products in the market, and upcoming market opportunitiesProduct Development• Communicating market requirements and development to the product development team• Aligning product development according to market requirementsProduct Strategy• Strategizing product positioning as per market requirements and the organization’s vision• Collaborating with the sales team and designing promotional strategy for each product and implementing the same as per the assigned budget• Designing product promotional materials like catalogues, brochures, leaflets, invitation cards, price lists, order forms and postersProduct Promotion• Designing and implementing unique product strategy for every product• Providing complete product information and USPs of the product to the product selling team• Conducting product training sessions in different regions as required• Managing book launches, author engagements, book fairs, and conferences• Traveling to branches for coordination with sales team regarding requirements of promotional material, regional sales training, and meeting with dealers and distributors for product visibility• Visiting institutes for product adoptions, customer feedback, and author meetings• Collaborating with corporate marketing team for press releases, author engagements, product promotion through social media, and blogs Business Development• Actively promoting the BL and FL titles through mailings and field visits• Revenue generations through adoptions in the new market.• Creating business opportunities through own network. Show less

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  Wiley

  Mar 2017 - now

  • Senior Manager- Acquisitions

    Jul 2023 - now

  • Sr. Publishing Editor

    Jul 2021 - Jul 2023

  • Publishing Editor

    Mar 2017 - Jun 2021