Nishant Raja

Experience

• 

  Advantal Technologies Pvt Ltd

  Sept 2011 - Oct 2013

  Business Head - Academic Research

  Entrusted with the responsibility of managing a team of writers after 6 months of being recruited by the company.Delivered 240 projects in September while leading a team of 7 academic writers in 2012. Responsible for the preparation and delivery of the biggest academic research project till date at Advantal Technologies with the entire project being managed by me.Acknowledged by clients for high quality of academic content and the extensive research conducted for the same. Created wireframes for IMYourDoc (Android and iOS) and Secure VOIP (Android) project for DRDO using the Axure Prototyping Tool and Pencil Tool.Created technical documents for the company’s mobile app projects. Show less

• 

  Systematix Infotech Pvt.Ltd

  Oct 2013 - Jun 2016

  Increased social traffic for a client by 992.74%.in one month in addition to an increase in user engagement on social media. Introduced documentation for a comprehensive digital marketing strategy which includes SEO strategy, SMO strategy, PPC strategy and Content Strategy.Improved SEO Traffic and Keyword Ranking by 16% in a month with custom content strategy for each project.Created the “Content Strategist” work profile in the company for opening opportunities for my career growth. [This profile never existed in the company prior to its creation.] Show less Contributed towards the achievement of sales of more than $100 and INR 5000 for a gaming company and a packaging solution provider respectively. Sales were made by referrals from content posted on blogs.Achieved over 150 visits to the site from content shared on blogs and social media on an average. Managed a Resume Writing Service of our organization with responsibilities including client interaction, consultation, custom resume creation and taking follow ups. Created more than 80 resumes in 3 months with high success rate as shared by job seekers. Show less

  • Content Strategist

    Apr 2016 - Jun 2016

  • Senior Content Writer

    Apr 2015 - Mar 2016

  • Content Writer

    Oct 2013 - Apr 2015
• 

  Socialite Digital Media

  Aug 2016 - Jan 2017

  Marketing Manager

  Created custom digital marketing strategy and detailed competitor analysis reports for UK clients.Managed paid advertising and promotion on Facebook & Instagram with a daily ad spend of £20 - £50Managed operations in the company (for India) and also led a team comprising web developers, senior graphic designers, SEO experts, social media executives and content writers.Managed recruitment and training activities.Explored new social avenues and leveraged them for maximized ROI and branding.Assisted in client coordination, communication and issue resolution with positive feedback from the clients. Managed the online charity campaign “Syria Winter Appeal” for Slough4Syria and helped raise £50,000 (with an initial estimate of £20,000) and increased 500+ genuine page likes in 2 weeks. Introduced project management software, Teamwork Projects, which helped in planning, scheduling, executing and monitoring tasks. Show less

• 

  Advantal Technologies Pvt Ltd

  Jan 2017 - Feb 2019

  Manager - Marketing & Sales

  Generated business worth $50,000 in 6 months on LinkedIn with no investment in paid promotions / ads.Branding and digital marketing strategy creation & execution for Advantal Technologies, ShieldCrypt & SyncSpy. Brought primary target keywords within 100 search results in 6 months on google.com.Implemented email marketing with niche targeting for our products and services.Managed marketing communication and assisted with project management.Helped to penetrate MENA region and Middle East by developing partnerships in the target regions.Delivered product demonstrations and attended technical rounds for tenders.Developed marketing collaterals (company brochure, product brochure, flyers, banners, booth designs and other assets) Identified best networking events and exhibitions to connect with potential investors, partners and clients as well as showcase our technical capabilities and products. Show less

• 

  CapitalVia Global Research Limited - Investment Advisor

  Mar 2019 - May 2020

  Marketing Lead

  Generated 600-900 leads per day through paid marketingAchieved a monthly conversion of 3% (domestic) and 6%(international).Achieved an average monthly traffic of 1,00,000 on our websitewith 15000 organic trafficManaged a monthly ad budget of INR 15-INR 20 lakhReduced customer acquisition cost from INR 9000 to INR 2800(for domestic) and INR 18000 to INR 6000 (for international)Achieved 60% conversion from organic leadsAchieved an Alexa rank of 12000 (from pre-existing position of75000) in 5 months. Show less

• 

  Advantal Technologies Private Limited

  Jun 2020 - Nov 2020

  Marketing Strategist & Consultant

  Maintained ZERO customer acquisition cost through dedicatedmarketing and networking.Managed end-to-end marketing activitiesDelivered average project value of INR 8 lacs

• 

  Workpulse

  Dec 2020 - Jun 2022

  Optimized the entire sales and marketing process with the integration of Hubspot CRM suite.Achieved 80% - 90% conversion rate for leadsMaintained 85% organic leads which have 90% conversionImproved product documentation, help guides, and sales documentation.Ventured into new concepts in the restaurant industry for the Workpulse Restaurant Operating System. Successfully included KFC, McDonalds, Arby's, Taco Bell, WingStop, Wyndham Microtel, and Kolache Factory to the list of Workpulse Subscribers. Improved branding and communication for WorkpulseAcquired testimonial (text and video) from key customers and leveraged it for promotions and brand awareness. Show less

  • Product Owner & Marketing Manager

    May 2022 - Jun 2022

  • Marketing Manager

    Dec 2020 - May 2022
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  Galaxy Weblinks Inc

  Jul 2022 - now

  Prepared ICP for micro-niches for technologies like WebRTC, DevOps, Cloud, and AI. Refined target segments for custom product development as well. Achieved a conversion rate of 15% based on analytics for ad performance, user intent, and landing page interaction.Conducted A/B testing for landing page variants using Google Optimize to increase session duration from 40 seconds to 120 seconds based on campaign analytics.Identified target segments for cold email outreach for general awareness, campaign specific outreach, and referral campaignsConducted secondary and primary market research for identifying current demands of potential customers in micro-niches. Show less

  • Associate Director of Marketing

    Apr 2024 - now

  • Marketing Manager

    Mar 2023 - May 2024

  • Marketing Lead

    Jul 2022 - Mar 2023