Raffaella Serra

Experience

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  Mossi Ghisolfi Group

  May 2000 - Jul 2013

  Responsible for the sales of plastic packaging in the EMEA regionNegotiate with international brands such as for instance Coke, Pepsi, Danone, Nestlé, Carlsberg, Heineken and many other international CSD, juices, food, pharmaceutical producers.Target to reach the yearly sales budget defined by the companyDeveloping potential new clients in new markets. Competition monitoring and market analysis.Implementation of marketing activities and programs across the EMEA regionAttendance to international conferences presenting products and innovations to the industry Show less

  • Sales & Marketing Manager

    Feb 2008 - Jul 2013

  • Inside Sales

    Feb 2006 - Jan 2008

  • Customer Service

    May 2000 - Jan 2006
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  Beta Renewables S.p.A.

  Aug 2013 - now

  Business Development Manager EMEA

  Oversee the commercial deployment of Proesa technology to produce advanced biofuel in EMEA Promote the commercialisation of the technology, meet and discuss with potential customers Identify new business opportunities by detecting prospects and evaluating their potentialMaintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities and service improvements. Maintain relationship with agents and develop new ones to assure full coverage of geographies Plan and organize international fairs direct participation and visits. Collect, understand and communicate within the organization relevant market information. Facilitate the dialogue between customers and financial institutions for the funds syndication Show less

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  Solvay

  May 2018 - now

  Product Manager

  Within Bicar & Derivatives (Soda Ash GBU of Solvay), I am appointed as Product Manager for CASO® (calcium Chloride) This business is serving many different markets (de-icing, food, tartaric acid, additive in inorganic chemistry, Oil drilling, de-dusting, construction chemicals) and is historically rooted in Italy, where the production is located, but with an international horizon as the product is sold on a global basis.My role as Product manager is to monitor and increase profitability of calcium chloride business, helping to consolidate budget and Best Forecast figures. I take care of identifying the right strategy for pricing of the product, coordinating the Sales Team efforts in this direction. One of my task is also to identify new market segments for new developments. I am the interface between Commercial Team and Production & Logistics and I participate in the discussion for production planning and when necessary I take part also in the preparation of business case for capex. On the other hand I also play a role as Account Manager with the mission to deliver the sales budget for my portfolio of customers in France and USA, performing regular sales activities Show less