YangLongShuang Zhou

Experience

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  Georgiana Bruce Kirby Preparatory School

  Aug 2018 - May 2019

  Public Relations Department Specialist

  • Made promotion material and informing different departments of preparatory works before concerts• Communicated with local news paper station to public articles for the music events

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  China Development Student Think Tank

  Dec 2020 - Aug 2023

  Social Media Manager

  • Invites professional scholars and industry leaders from all over the world to discuss social phenomena and analyze current social trends with students from different perspectives based on different political and cultural backgrounds regularly• Translate Maxwell School of Citizenship & Public Affairs weekly events, important political news into Chinese. Writing and maintain the daily contents of the official WeChat account• Create Original articles on critique the newest political headlines and maintain the official WeChat account of CDSTT Show less

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  WeMedia Lab

  Dec 2020 - Aug 2023

  Editor

  • Maintain daily contents of the official WeChat and Weibo account of Syracuse University• Translate important announcements, school resources information, and news stories from Syracuse University into Chinese• Hold activities to promote cultural exchanges• Create original interview, promotion material and events report as a source to help international student community with an average view of 800 and the total views of 100 thousand views

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  启德教育集团 Education International Cooperation Group

  Mar 2021 - Nov 2021

  Assistant Event Manager

  • Assisted in the promotion of the annual education exhibition, and wrote 3 original promotional copies for publicity platforms, such as EIC Education's official website and WeChat platform.• Designed and developed both online marketing plans according to the event effect;• Made marketing plans to satisfy the needs of cooperation channels, and liaised with sponsors for upgrades.

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  Ogilvy

  Mar 2021 - May 2021

  Public Relations Intern

  • Assisted in the operation and maintenance of the Harvest Fund's official website and social media platform;• Took the responsibility of developing new media planning, such as original promotional copies, short video productions, etc., collecting creative cases, and implementing them to increase brand exposure;• Studied the trend of domestic and overseas marketing for Harvest Fund, analyzed the marketing methods of competitors, performed data analysis for each channel to design optimizing plans;• Reviewed the draft of the “Harvest Fund Brand Image Manual” to achieve the upgrade of brand positioning;• Helped attract more than 20 followers for the official account and contributed to the launch of the “Brand Image Manual of Harvest Fund”. Show less

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  The Yolo Group

  May 2022 - Sept 2022

  Event Planner & AE Intern

  • Designed both online and offline marketing activities independently for several branding companies, including completing activity planning and implementation plans, coordinating internal and external resources, and monitoring the relevant data in real-time, and helped the average exposure reach 200,000 on Little Red Book. • Carried out brand marketing planning, analyzed the market positioning, made a target of consumers, formulated popular products plans, integrated the communication plan and channels, and ensured the conversion effect of promotion plans;• Generated a monthly revenue of 20,000 US dollars to the Yolo Group, and improved the in-store conversion rate and popularity for my clients. Show less