Simantini Ghosh

Experience

• 

  Mirchi

  Feb 2011 - Jun 2011

  Intern, Marketing

  Internship was divided into two- theoretical (project) and practical (on the job):I. Theoretical- Project:1. Project Title- Evaluation of Bengali regional media and the operational functionality of a typical radio station2. Description- The project report included - the complete analysis of the media market, both national and regional (Bengal)- the macro picture (national market) was necessary in order to understand the dynamics of this industry with clarity- the micro picture (Bengali regional market) helped ENIL analyze its competitors- the report was prepared based on data from key industry players, market research firms and industry sources- included the study of radio sound-scape and the radio clock- included the operational functionality of the key departments of a radio station.II. Practical-on the job:- Assisting the Key Account Managers (Sales and Activations)- Client servicing- Assisting the Marketing Manager- RAM reports, market analysis, etc- Assisting the programming and marketing team- film promotions Show less

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  Radio City India

  Apr 2012 - Jul 2014

  - Integrating radio led properties for National clients like TVS Motors, ITC Foods, Britannia, Toyota, Sab Miller, Lenovo, Arvind Brands, etc - Generating & maximizing revenues by selling radio activations to regional clients like Mahindra, Maruti, Airtel, Idea, etc which includes doing a need based analysis of client’s requirements- Giving innovative & content integration solutions & executing the plans to achieve clients’ sales & marketing objective- Account Acquisitions in a defined market/industry.- Managing verticals like Automobiles, Telecom, FMCG, etc- Probing the client to target and develop new marketing opportunities, offer the best possible vehicle with the available budget and reach out to the audience with the most optimum cost Show less - Conceptualize innovative activities- on ground brand activations and corresponding on-air (radio) - Responsible for NBD as well as servicing key accounts- Work closely with logistics / creative team for client pitches- Design & close end to end Marketing Properties (including Mall Activations, Corporate Contact Programs, RWA activations, College activations etc.)- Generating Revenues through Sales of BTL solutions for various clients keeping a strong emphasis on Radio Amplification- POC for the entire sales process- Preparing a Post Event / Activity report and submit the same to the clients for the evaluation of all the deliverables committed and to help the client measure the effectiveness of the activity for his brand- Major clients handled & added through new business development: Airtel, Maruti, Diageo, Britannia, Idea, etc. Show less

  • Key Account Manager, Branded Content

    May 2013 - Jul 2014

  • Management Trainee, Branded Content

    Apr 2012 - Apr 2013
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  Essence

  Aug 2014 - Feb 2020

  Drive business for the content practice of Esence South. Mix of multiple specialisations like partnerships & experiences, branded content across mediums supported by consumer insights & measurement- Evangelising the use of content in brand media plans; developed the south content market for MEC - Build, execute and control the quality of creative strategy/content development for different project- Developing & executing a strategic business plan for South; responsible for the p&l of key clients Skill set - content strategy, brand solutions, client servicing, video productionKey clients - Britannia, Flipkart, Global Consumer Products Show less

  • Associate Director, Content & Innovation

    Oct 2018 - Feb 2020

  • Business Group Head - Content

    Jan 2017 - Sept 2018

  • Business Manager

    Jun 2015 - Dec 2016

  • Business Executive

    Aug 2014 - May 2015
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  Wavemaker

  Mar 2020 - Mar 2023

  • Region Head - South, Content

    Aug 2021 - Mar 2023

  • Business Head - South, Content

    Mar 2020 - Aug 2021
• 

  Carat

  Mar 2023 - Apr 2024

  Vice President - Content
• 

  Dentsu India

  Apr 2024 - now

  National Head - Content

  Leading the content practice at Dentsu.