Isabella Macedo

Experience

• 

  Kimberly-Clark Professional

  Jan 2017 - Oct 2020

  Working in the Health Care segment reporting directly to the marketing management of the B2B division, main activities- Management of social networks (Facebok, LinkedIn);- Responsible for content and preparation of all communication materials for the division; - Management and provision of support materials to the sales team;- Leader in project for continuous improvement of flows and requests from internal and external clients;- Support in sponsoring hospital events; - Support in direct marketing strategy and actions for the Health Care segment;- Administration of the annual Advertising&Promotion budget; Show less

  • Jr. Brand Marketing Analyst

    Oct 2018 - Oct 2020

  • Marketing Internship Program

    Jan 2017 - Oct 2018
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  Kimberly-Clark

  Oct 2020 - Jun 2022

  Customer Experience & Digital Marketing Sr. Analyst

  Digital Marketing and Partnerships for Mais Abraços - a Digital Platform from Huggies brand. Product focused on the motherhood journey, aiming to promote the best experience through relevant services and solutions.- Partnership strategy- Relevant content (SEO) - Customer Experience- Communication plan strategy with influencers - Lead acquisition strategies and First Party Data - Ecommerce strategy (campaigns, promotions & ads)- Develop Marketplace with complementary categories- Structure and planning loyalty club Show less

• 

  Compra Agora

  Jul 2022 - now

  Customer Experience Coordinator for the first B2B marketplace for small retailers: Compra Agora - a startup founded by the Unilever group. Our business has the challenge of digitizing a chain that is extremely offline. And to facilitate the replenishment of stocks in neighborhood markets (retailers), in partnership with our distributors. And an extremely important interlocutor in this process is the salesperson. My role at Compra Agora is to transform and improve the sellers' experience with the platform, mapping and supporting the entire digital transformation journey of this target audience that is so important in this relationship with retailers.Main Assignments:- Capture, analyze and improve the sellers' experience on the platform;- Use agile methodology to improve internal processes;- In partnership with the UX team assist the development of new features and better usability of the platform;- Field research and feedback collection for continuous improvement;- Trade communication strategy for the indirect channel;- Tools and support materials for the sales team;- Encourage registration updates and optimize interactions and CRM strategies; Show less

  • Coordenadora Sr. Key Account Ecommerce B2B

    Nov 2023 - now

  • Customer Experience Coordinator

    Jul 2022 - Nov 2023