Emilija Kovačević

Experience

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  Civic Initiatives / Građanske inicijative

  Sept 2014 - Dec 2014

  Event Management Intern

  - Assisted in planning and executing a variety of events, from small gatherings to large-scale productions- Skillfully managed relationships with journalists, securing positive media coverage and elevating the profile of my clients- Utilized my expertise in social media to manage real-time tweet walls during events, creating a dynamic and engaging experience for attendees- Maintained and updated web content, ensuring it is up-to-date, relevant, and optimized for search engines, resulting in increased online visibility and engagement Show less

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  Belgrade Youth Center

  Jun 2015 - Nov 2015

  PR Intern

  - Crafted press releases that generated positive media coverage - Conducted interviews with key stakeholders, gaining valuable insights and perspectives to include in press materials- Assisted in the translation of various documents for the Belgrade Youth Center, ensuring effective communication and understanding among all parties involved- Assisted in the coordination of successful press conferences,- Led the organization of the prestigious Belgrade Jazz Festival for a few years, resulting in a highly successful event Show less

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  Grayling

  Aug 2016 - Jan 2017

  PR Assistant

  - Elevated the online presence of multiple clients through effective social media management- Crafted compelling press releases that generated positive media coverage and heightened brand visibility- Monitored and analyzed media coverage to create detailed and insightful reports, providing valuable insights to clients- Organized and executed promotional events that effectively showcased clients' products/services- Developed and maintained strong relationships with media buying agencies, ensuring effective communication and collaboration to achieve clients' objectives Show less

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  Communis

  Jun 2017 - Jan 2018

  Community Manager

  - Developed and executed social media content plans for clients resulting in increased engagement- Communicated effectively with followers to build a strong community- Collaborated with influencers to increase brand awareness- Prepared and analyzed campaign reports measuring success- Wrote engaging blogs to increase brand visibility and drive traffic to the website

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  Degordian

  Feb 2018 - Apr 2020

  - Crafted and managed engaging social media content across multiple platforms- Developed and executed effective social media strategies that drove measurable results, including increased engagement, reach, and overall social media growth- Utilized my skills in client acquisition to successfully acquire new clients while maintaining existing ones, contributing to the company's growth and successCollaborated closely with media buying agencies, external associates, and influencers to increase brand visibility and drive results- Managed website content and communicated effectively with followers to build a strong community, resulting in increased engagement and website traffic Show less - Contributed to the development of effective social media strategies that drove results for my clients- Demonstrated my ability to manage and grow social media channels independently, resulting in increased brand awareness and engagement for clients in the fast-moving consumer goods (FMCG) industry- Utilized my skills in product photography to capture and showcase clients' products in an engaging and visually appealing way- Analyzed and reported on the success of implemented social media strategies, providing valuable insights and recommendations for future campaigns Show less

  • Social Media Manager

    Aug 2019 - Apr 2020

  • Junior Social Media Manager

    Feb 2018 - Aug 2019
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  Sellers Alley

  May 2020 - Mar 2023

  - Managing the company's overall marketing efforts, including developing and implementing a strong brand identity, creating comprehensive marketing plans, and managing advertising budgets,- Mentoring an even bigger marketing team, resulting in a significant increase in social media growth, website traffic, and clients- Collaborating closely with the sales team to develop and optimize lead-generation processes- Led company rebranding as Project Manager, successfully launching new brand identity and messaging- Organized and executed successful online events on Amazon and TikTok advertising Show less - Developed and executed social media strategies that effectively promoted the company's brand and services, resulting in increased engagement - Crafted compelling briefs and copies for all social media channels, including Facebook, LinkedIn, TikTok, Instagram, and YouTube, that effectively communicated the company's messaging and value proposition- Developed engaging and informative content for landing pages, resulting in increased conversions and leads for the company- Wrote and published informative blogs about Amazon and TikTok advertising, helping the company to drive traffic to the website Show less

  • Marketing Manager

    Jul 2022 - Mar 2023

  • Marketing Coordinator

    Jun 2021 - Jul 2022

  • Social Media Marketing Specialist

    May 2020 - Jun 2021
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  Skale

  Mar 2023 - now

  Marketing Lead

  - Developing Skale's marketing through strategic planning and continuous optimization to achieve our SMART goals- Collaborating with the SEO, Content, and Growth teams to drive initiatives aimed at increasing brand visibility and SALs- Organizing and hosting webinars centered around SEO and the SaaS industry to create a business impact and build a community of SaaS SEO enthusiasts- Managing the Marketing Hub, including building landing pages, creating email campaigns, and setting up chat flows- Establishing and streamlining internal marketing processes to enhance the efficiency of the marketing team Show less