
Lara Ventura
Professional Pianist

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About me
Desert Region Sector Account Manager Las Vegas
Education

Silver Creek High School
1994 - 1998Diploma General
University of Nevada-Las Vegas - College of Business
2007 - 2014Bachelors Business Administration, Management and OperationsEmphasis in Management

College of Southern Nevada
2000 - 2002Associates Business
Experience

Diocese of San Jose
Jan 1994 - Jan 1999Professional Pianist
Hewlett-Packard
Jan 1997 - Jan 1999Product Data Coordinator- Assisted Engineers and drafters in processing documents using Product Data Management for the Manufacturing Department- Purged and translated AutoCAD files from UNIX to PC using Engineering Graphic Systems- Archived confidential military documents using Odessa- Handled the exporting of documents for access to oversea vendors- Handled office supply ordering for the Manufacturing, Drafting and Engineering Departments- Maintained communication between Drafters, Engineers and Manufacturing department Show less

Multi-Pure Corporation
Jan 1999 - Jan 2000Marketing Specialist-Communicated to distributors prices, products, parts, sales aid and services, commission levels, shipping policies, general knowledge of new products, sales incentive programs and industry technologies- Handled order processes and resolved order processing problems- Edited corporate newsletters and corporate magazines- Prepared for International Distributor Conference

HSBC
Jan 2000 - Jan 2005Sr. Collections Specialist- Provided training for Collections on obtaining payments thru Western Union via phone- Assist Management team in monthly recap on collections progress- Under general supervision, communicate with delinquent or over-limit cardholders to obtain late payments or over-limit NSF amounts- Adjust fees and charges as appropriate - Review and analyze financial situations and arrange repayment programs within procedural criteria - Call or write customers to request payment of delinquent amount and restrict use of high balance accounts- Cancel credit privileges of cardholders that violate our purchase and payment agreements - Maintain accurate documentation on all cardholder contact and location information via the online collection system Show less

Nevada Beverage Budweiser
Nov 2005 - Sept 2012Hotel Casino Sales and Marketing Account Manager• Ability to grow sales volume and market share for Anheuser-Busch portfolio in Las Vegas, NV• Operate within assigned territory to create customized business solutions to meet retailer's needs using excellent communication and active listening skills• Quick response to several new product line launches while planning actions to support sell through• Collaborate effectively with brewery and distributor personnel to execute the company’s marketing vision and elevate the image of A-B, InBev, CBA, Monster brands Show less

Wirtz Beverage Nevada
Sept 2012 - Jul 2013Sales ConsultantPlan and execute a daily schedule of sales call on a pre-determined route (route schedule)Effectively plan on a daily, weekly, or monthly/quarterly basis with quota and distribution objectivesCommunicate through voicemail, email and proper follow through on issues deemed important to management, our customers and suppliersBe present and punctual for mandatory sales meetings and brand kick-offsReport on issues related to the competitive market and offer constructive suggestionsWork with suppliers representatives and managers in the field to promote salesMeet with each account/store manager on a regular basis (weekly)Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point managementCommunicate merchandising tactics to accountsPack out shelves, build and refresh displays, place POS and stock cold boxObtain feedback from accounts on effectiveness of consumer programming and report trends to managementCorrect delivery discrepanciesCoordinate and support merchandising activities/resetsContinual development of industry, channel, and brand knowledgeMerchandise back-room inventory at retailMerchandise product deliveries to shelf and floorMaintain shelf schematic complianceOther duties as assigned Show less

Copa Di Vino
Jul 2013 - Mar 2016Market Manager• Develop and maintain business relationships with wholesalers in market area focused on retail execution.• Communicate and work with key wholesaler personnel, sales people, supervisors, event venue managers and brand managers to execute increased distribution/displays/cases as per sales goals dictate.• Regular visits with key retail accounts in all key trade channels (grocery stores, liquor stores, c-stores, bars and restaurants) in market area. Example: selling in incremental displays & shelf placements, organizing staff training nights, promo nights, and monitoring POS POP store level execution.• In concert and coordination with Copa Supervisor assist business planning meetings/sales meetings/kick-off meetings, other meetings with wholesalers.• Communicate to wholesalers and retailers as appropriate field sales activity such as new distribution & pricing/POS surveys. Also discuss product features, new programs, chain account initiatives and tactical marketing programs with key accounts and distributor sales people. Monitor and track performance as directed.• Complete a daily recap and weekly planning form. Show less

The Coca-Cola Company
Mar 2016 - Dec 2018Market Development Manager
United Site Services
Apr 2019 - nowSector Account Manager
Licenses & Certifications
- View certificate

Cicerone Certified Beer Server
Cicerone Certification ProgramMay 2013
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