Mary Jane Swetnam

Experience

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  University of Missouri-Columbia

  Apr 2018 - Apr 2022

  Student Athlete

  Member of the University of Missouri Golden Girls spirit squad. Main duties included performances at Mizzou football and basketball games and appearances at philanthropic and community events in Columbia and at MU.

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  Heart of Missouri United Way

  Jun 2021 - Aug 2021

  Marketing and Communications Intern

  Drafted press releases and media alerts in a real-world setting, assisted with campaign conception to execution, drafted online content for social media, email, and websites, and developed professional skills while working with new people in different work environments including virtually.

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  Relevance

  Aug 2021 - May 2022

  Content Strategist

  Worked with a wide range of clients in different industries to develop strategic social media content across various platforms. Used a variety of methods to increase traffic to clients’ websites including article syndications and audience engagement tactics. Utilized various SEO tactics to improve website ranking and user experience.

• 

  AdZou

  Jan 2022 - May 2022

  Digital Strategist and Copywriter

  Collaborated with a small group of strategic communication students to deliver a fully-integrated advertising campaign to a real-world client. Main duties included implementation of social media strategy, creation of copy for our plan book and development of a digital marketing strategy by examining web analytics and deriving a strategy based on key performance indicators.

• 

  Coegi

  Jun 2022 - now

  Social Media Specialist

  Work with a wide range of clients across verticals to develop and execute a strategic plan to support their business goals with paid advertising on social media platforms including Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, and LinkedIn. Deliver detailed performance reporting on a monthly or quarterly cadence that offers data-driven recommendations, campaign optimizations, and innovative client solutions.