Mary Jane Swetnam

Mary Jane Swetnam

Student Athlete

location of Mary Jane SwetnamCoegi

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  • Timeline

  • About me

    Social Media Specialist at Coegi

  • Education

    • University of Missouri-Columbia

      2018 - 2022
      Bachelor's degree Journalism, emphasis on Strategic Communication

      Activities and Societies: University of Missouri Golden Girls spirit squad, AdZou, Pi Beta Phi sorority

  • Experience

    • University of Missouri-Columbia

      Apr 2018 - Apr 2022
      Student Athlete

      Member of the University of Missouri Golden Girls spirit squad. Main duties included performances at Mizzou football and basketball games and appearances at philanthropic and community events in Columbia and at MU.

    • Heart of Missouri United Way

      Jun 2021 - Aug 2021
      Marketing and Communications Intern

      Drafted press releases and media alerts in a real-world setting, assisted with campaign conception to execution, drafted online content for social media, email, and websites, and developed professional skills while working with new people in different work environments including virtually.

    • Relevance

      Aug 2021 - May 2022
      Content Strategist

      Worked with a wide range of clients in different industries to develop strategic social media content across various platforms. Used a variety of methods to increase traffic to clients’ websites including article syndications and audience engagement tactics. Utilized various SEO tactics to improve website ranking and user experience.

    • AdZou

      Jan 2022 - May 2022
      Digital Strategist and Copywriter

      Collaborated with a small group of strategic communication students to deliver a fully-integrated advertising campaign to a real-world client. Main duties included implementation of social media strategy, creation of copy for our plan book and development of a digital marketing strategy by examining web analytics and deriving a strategy based on key performance indicators.

    • Coegi

      Jun 2022 - now
      Social Media Specialist

      Work with a wide range of clients across verticals to develop and execute a strategic plan to support their business goals with paid advertising on social media platforms including Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, and LinkedIn. Deliver detailed performance reporting on a monthly or quarterly cadence that offers data-driven recommendations, campaign optimizations, and innovative client solutions.

  • Licenses & Certifications

    • Google Ads Display Certification

      Google Ads
      Dec 2021
    • Google Ads Video Certification

      Google Ads
      Dec 2021
    • Google Ads Search Certification

      Google Ads
      Oct 2021
    • Meta Certified Media Buying Professional

      Meta
      May 2023
      View certificate certificate
    • Google Analytics 4

      Google
      Jun 2024
      View certificate certificate