
Samar JIT
Marketing Manager

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About me
Google Ads Expert, Guru, Mentor, Yogi
Education

National Film Archives of India
2002 - 2002Certificate Film Appreciation
SRM College of Arts and Sciences
1997 - 2000Bachelor of Science - BS Visual Communications
Auckland University of Technology
2015 - 2016Post Graduate Diploma Marketing
Experience

Cypherix Software
Nov 2002 - Nov 2003Marketing ManagerCypherix (www.cypherix.com) specializes in data encryption products for desktops, removable media and Windows-based mobiles. I was responsible for online sales and customer relationship management.

Self Employed
Nov 2003 - Nov 2006FreelanceWith Cypherix as one of the major clients, I managed hundreds of search marketing campaigns for clients of US and UK based internet marketing firms as well as my own clients.

Pinstorm
Nov 2006 - Sept 2007Assistant ManagerPinstorm (www.pinstorm.com) is one of India’s leading digital marketing agencies. At Pinstorm I led a team of brand operations executives, web designer and copywriters deploying highly profitable marketing campaigns.
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BeyondClix (India)
Dec 2007 - Sept 2016Founding PartnerBeyondClix (www.beyondclix.com) BeyondClix is a small boutique agency that specializes in helping clients achieve business growth using Google Ads.

GutsGo Marketing Lab
Sept 2011 - Feb 2020Business Associate and TrainerGutsGo (www.gutsgo.com) helps enhance your (or your organization’s) Internet Marketing skills. I was one of the trainers who were training digital marketing agency employees in Google Ads, to prepare them for the Google Ads Partner certification exam. I also trained agency professionals in Google Ads via NetCom USA’s online learning platform. I continue my association with GutsGo eMarketing, training professionals in Google Ads and Facebook Ads as and when needed.

Adoroi - Marketing Science
May 2012 - Dec 2012Marketing ConsultantAdoroi (www.adoroi.com) is a marketing science innovation company. As marketing consultant, I assisted in the development of O2O Click, a product that helps online campaigns track offline phone conversions. I also formulated the marketing plan for this product’s launch, including the making of promotional videos, organizing launch seminars, etc

Tellofy Inc.
Nov 2013 - Feb 2020Co-Founder and Head of Digital StrategyTellofy (www.tellofy.com) is a novel review gathering and management start-up that makes it easy, fun and rewarding to give feedback through web, mobile or at point of sale. Businesses use the Tellofy Engage platform to analyse and engage their customers in a meaningful and effective manner. As a core leadership member, I work on market research, solutions planning and conceptualization, product design and I head Tellofy’s SEM and Social Marketing programs.

Metaklika LLC
Apr 2014 - Sept 2016Chief Marketing OfficerMetaklika (www.metaklika.com) was an affiliate marketing company based started by my close friend and business associate Albertus in 2014. We combined our experience in digital marketing to run successful digital campaigns on a pay-for-performance basis / affiliate revenue model. We registered the business in Delaware, USA and ran everything entirely in the cloud. When the company accumulated enough funds, my partner chose to move into the financial investing business.

Duoplus Online Marketing
Aug 2017 - Feb 2020Digital Marketing SpecialistDuoplus (www.duoplus.nz) specialises in using powerful online marketing to generate leads for businesses. My role focuses in the areas of actively managing online advertising campaigns, digital assets, content and creatives, and liaising with clients and the management.

SLAM Strategy
Apr 2019 - Mar 2020PPC Team LeaderAs a fully integrated digital company, we can operate with the absolute minimum in overheads, which, in turn enables us to pass on those savings to our clients, making us exceptionally good value for money! Being 100% digital also gives us access to the global talent pool to bolster our workforce; enabling us to pick from the very best & talented digital minds available.

BeyondClix Limited
Oct 2019 - nowOwnerWe manage Google Ads campaigns. We have also designed an app to help Google Ads managers excel while on the go!

SLAM Strategy
Oct 2020 - May 2023I helped SLAM Strategy (slamstrategy.com.au) develop a Pay for Performance model of client engagement wherein, a client works with us on the basis that they only pay us based on the revenue we generate for you. So, no retainers, base pay or any management fees other than a small % commission of what our work brings in revenue for you. Additionally, the % commission is tiered based on the return on ad spend (ROAS). My role is to generate ecommerce leads for the PFP model, manage the clients' ecommerce campaigns, and manage and scale existing clients. Show less
Strategic Consultant
Feb 2022 - May 2023Digital Advertising Manager
Oct 2020 - Jan 2022
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Freelance (Self employed)
Sept 2021 - nowIndependent ConsultantSo as to keep abreast with the platforms and keep up my day-to-day hands-on-tools daily practice, I help businesses and other agencies with their digital advertising campaigns. This includes training or mentoring other professionals.
Licenses & Certifications

Google Ads Certified Partner
Google Ads
Volunteer Experience
Activist
Issued by The Venus Project on Nov 2013
Associated with Samar JIT
Languages
- enEnglish
- hiHindi
- taTamil
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