Nidheesh Hasabnis

Experience

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  Navkar Architects

  May 2019 - Jun 2019

  Apprentice
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  Rahul Deshpande and Associates

  Jun 2019 - Nov 2019

  Apprentice

  • Participated in a national-level design competition organized by GSIDC, Goa, for a memorial project. Secured a top-three placement by crafting impactful presentations and weaving visual storytelling to convey complex ideas.• Contributed to comprehensive post-occupancy surveys of bus stands in Goa, conducting usability testing, activity mapping, and interviews to enhance user experience.

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  GRIT: environmental design + research studio

  Feb 2021 - Oct 2022

  Architect

  • Tailored a user experience for three generations, successfully delivering the project within 1.5 years resulting in heightened client satisfaction. • Spearheaded the architectural design and execution of a visually captivating 13,000 sq.ft. farmhouse.• Played a key role in designing a 140 sq.m. mobile van pop-up play area, providing interactive multi-sensory experiences for toddlers and their caregivers from underserved communities.• Shaped the new office culture, and strategically curated brand visibility across interactive and print media platforms for the startup. Show less

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  CNN

  Jan 2024 - Aug 2024

  Product Designer (Social Impact Partner)

  • Designed a Gen Z-targeted web app for the Capstone Project CNN, featuring a multimodal news playlist to educate young non-voters and improve political literacy. Applied systems thinking to end-to-end design workflows and shaped the overall content strategy.• Conducted user research with over 100 participants, followed by user testing, and synthesized 800+ user-driven insights to inform design decisions and improve user engagement. • Collaborated with a cross-disciplinary team over 8 months to design a Gen Z-targeted web app, utilizing a scalable design system to ensure consistency in user interface while prototyping solutions for CNN's parent brand. • Launched an A/B testing ad campaign across social media platforms, generating over 3,100 views, 260+ reactions, and 50+ website visits per ad, achieving four times more traction among Gen Z and significantly enhancing product engagement. Show less

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  CCA Center for Art and Public Life

  Jan 2024 - Jul 2024

  Campaign and Design assistant

  • Crafting diverse formats of media for a city-wide campaign and brand strategy revitalizing San Francisco's image for the theme "Love lives in San Francisco."

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  California College of the Arts

  Feb 2024 - May 2024

  Event Assistant

  • Efficiently managing event space setup and breakdown for flawless execution.• Maintaining smooth event flow through proactive troubleshooting, overlooking registration, handling inquiries, and overseeing supplies and refreshments.

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  Oya Protocol

  Oct 2024 - now

  Experience Designer

  • Collaborating with cross-functional teams over the last 4 months to design end-to-end workflows, including a landing page, AI chatbot interface, LLM-based systems, and data-driven dashboards for the crypto platform. • Conducted early-stage user testing and competitive analysis across 10 key criteria to optimize the KYC process, targeting onboarding completion within 3 minutes, with a projected drop-off rate below 15% and an 85% first-attempt success rate.• Designed a cohesive brand identity and design system in partnership with marketing and strategy teams, delivering 10 foundational components within the first quarter. Show less