Prasidha Prabhu

Experience

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  Uniq Technologies

  Dec 2019 - Dec 2019

  Biomedical Engineering Intern

  Worked on several healthcare applications of Embedded Systems (Arduino and Raspberry Pi),that included a Patient Monitoring System, Patient Fall Detector, etc. Worked on several MATLAB Projects within the field of Medical Image Processing that included Brain Tumour Segmentation, Breast Cancer Detection, etc.

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  Sazia Queyam- Integrative Health and Wellness Coaching

  Apr 2020 - Apr 2020

  Marketing Intern

  ‣‣ Conducted concentrated research into several fields within healthcare such as rehabilitative therapy, cognitive behaviour, sedentary-work related posture issues, etc., and formulated innovative solutions after perusing through several academic research papers and credible healthcare journals. ‣‣ The findings were documented and published online, and also disseminated to clients through the email newsletter.‣‣ Ramped up the daily visits for the websites blog by 65% after posting articles. ‣‣ Strategised and created content for Instagram and increased followers count by 55%. Show less

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  Planting Root Technology Pvt Ltd

  May 2020 - May 2020

  Digital Marketing Intern

  ‣‣ Managed content and social media strategies for several branches of the business including Instagram, Facebook, Quora, and Twitter. ‣‣ Generated new leads for prospective business partners and successfully converted 85% of the leads into clients.‣‣ Identified a core drawback within the company’s modus operandi and promptly suggested a new and efficient solution. ‣‣ Implemented several marketing campaigns that drove up the company revenue by 45% and company reach by an average of 66% across all digital platforms. Show less

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  SSN College of Engineering

  Nov 2020 - Mar 2021

  General Administrator of Finance (SSN Model United Nations)
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  SenseHawk

  Feb 2021 - Apr 2021

  Product Marketer

  ● Implemented on-page and off-page SEO strategies to enhance the online visibility of product content, resulting in a 20% increase in organic traffic and improved keyword rankings. Collaborated with the content team to optimize website copy, meta tags, and other elements for search engine performance. Conducted keyword research and competitor analysis to identify opportunities for content improvement and website optimization. Utilized SEO tools such as Google Analytics and SEMrush to track and report on key performance indicators, providing insights for continuous optimization of digital marketing efforts.● Created newsletters, blog posts, and social media posts using Canva; executed a targeted social media campaign, increasing brand engagement by 35% within three months, resulting in a 20% rise in website traffic and a 15% growth in lead generation.● Created product messaging and marketing collateral, resulting in a 20% increase in click-through rates for email campaigns.● Conducted effective market research and performed business analyses of competitor companies’ products, to add relevant and innovative features to the SaaS product.● Used Python packages such as NumPy, Matplotlib, Seaborn, and SciKitLearn to crunch large-scale marketing data and derive fruitful insights to improve audience-specific marketing.● Was awarded a 30% bonus for outstanding job performance during the tenure of the internship. Show less

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  Indian Institute of Management Bangalore

  Feb 2021 - Mar 2021

  Venture Capital Researcher

  ● Worked closely with Prof. Sai Chittaranjan Kalubandi of the Strategy Department as a research and data analysis intern. ● Conducted in-depth market research and due diligence on potential investment opportunities, analyzing market trends, competitive landscapes, and financial performance of target companies.● Prepared comprehensive investment reports and pitch decks for senior leadership, providing insights on potential risks and opportunities. ● Assisted in screening and evaluating startup pitches, attending pitch meetings, and contributing to investment decision-making processes. ● Collaborated with the investment team to maintain a database of prospective startups, tracking industry developments and maintaining up-to-date records on potential investment targets.● Employed statistical methods such as regression analyses (Cox, Logit, Probit, Tobit, Poisson, etc) and correlation matrices to test and validate the various proposed hypotheses.● Worked on the paper (TBR) ‘A Meta-Analysis of Venture Capital Investments.’ Show less

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  The Impact Center

  May 2021 - May 2021

  Pro Bono Business Consultant

  ● The Impact Center is a US-based national organization that empowers accomplished and emerging leaders to leverage their talents, skills, and passion in order to have a greater impact on their organizations and our society. Their clients include non-profit & charity organizations, public sector bodies as well as MNC’s such as Pfizer and American Express. ● My one-on-one consulting session covered the areas of developing a Strategic and Operational Plan for the Impact Center as a whole. This was done after thorough research into their business, as well as their relevant market space. ● The session also included the development of a business model for the Women’s Executive Leadership Program (WELP), a subset of The Impact Center, aimed towards training women to better suit corporate leadership roles. ● The business plan that I developed consisted of an additional source of revenue for the organization. It was also focused on expanding its client base through the introduction of several new programs tailored to fit a larger audience, and also through innovative marketing strategies. Show less

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  Facilio

  Jun 2021 - Jun 2022

  Product Analyst

  Over the course of one year, I was privileged enough to wear several hats at Facilio. I gained exposure to the following fields: Product Management, Business Analytics, Management Consulting, and Project Management. ● Analyzed user engagement metrics (session duration, bounce rate, feature adoption, etc) to identify product enhancement opportunities for the B2B SaaS product, leading to a 10% increase in user satisfaction within three months.● Reduced customer attrition by 15% by analyzing customer usage data from Google Analytics, back-end API calls, and the product’s internal dashboard to predict customer abandonment; reported to Customer Success teams to ensure timely intervention.● Utilized R, Python, and SQL to track CRM sales metrics; built Tableau visualization dashboards for senior management; achieved a 20% improvement in the lead and deal pipeline progression speed.● Prepared crisp decks to present key business findings to founders, investors, and stakeholders.● Streamlined org-wide communications by creating a hierarchy chart, developing a cadence for inter-department meetings based on priority, and constructing an inter-team dependency chart.● Analysed the Q1 and Q2 2022 product performance data; identified weaknesses and suggested improvements such as new sales strategies, new market-trending features to deploy, new advertising and branding techniques, etc. Show less

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  IITMs HTIC MedTech Incubator

  Sept 2021 - Jan 2022

  Product Manager

  ● Interviewed users regarding pain points, and collaborated with engineers and designers on the development of a feature for a digital diagnostics medical device that increased the speed of reporting glitches; improved user experience, increased adoption by 15%● The strategic feature retrieved and automatically filled in product specifications through the scanning of a barcode while lodging complaints/queries; reduced time taken to raise complaints by 90%.● Combated the B2B product’s disuse by designing and coding a minimal-interaction full-stack error-reporting module using graphical programming on LabVIEW.● Crafted a product roadmap, integrating GTM strategy to drive successful product launches and market penetration.● Led user stories/personas generation, providing valuable insights that informed product design iterations and contributed to a 25% increase in feature usability scores; applied the derived insights to collaboratively develop PRDs on Confluence.● Conducted thorough market research to identify trending biomarkers and researched methods to detect them with the company’s existing products; created a new GTM strategy and successfully expanded the product’s testing range. Show less

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  Cornell University

  Aug 2022 - Dec 2022

  Student Administrative Assistant I
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  Cornell University

  Feb 2023 - May 2023

  Grader

  ENMGT5900: Project Management (Prof. Robert Newman)BME6230: Cancer and Immuno-Engineering (Prof. Esak Lee)

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  State Street

  Jun 2023 - Aug 2023

  Financial Services

  ● Collaborated with cross-functional teams to streamline asset servicing workflows, conducted in-depth analysis of client portfolios, identified investment trends, and provided actionable insights to optimize asset performance.● Protected $46M in revenue and increased profit margin by 10% through devising strategic pricing methods like value-based, bundle, etc. Simplified the fee-schedule by identifying inconsistencies, bridging disparate elements, and helped improve client experience and commercial performance. ● Led product management strategies for the Portfolio & Risk Analytics offering and presented strategic recommendations to senior stakeholders; forecasted an expected 15% increase in customer satisfaction scores post-implementation.● Gained exposure to the technical aspects of BlackRock's Aladdin, Bloomberg PORT, and other large players in the Portfolio and Risk Analytics space. ● Collaboratively created the Q2’23 P&L report for an investor board presentation, employing advanced financial modeling in Excel; identified and elucidated notable variances in partner projections, achieving a 15% reduction in forecasting discrepancies. Show less

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  Cornell University

  Aug 2023 - Dec 2023

  Grader

  ENMGT5930 - Data Analytics in R (Prof. Linda Nozick)● Critically assessed and scored advanced assignments in the Data Analytics in R graduate course, meticulously evaluating code scalability, data processing proficiency, and analytical methodologies, adhering to rubrics and standards● Applied quantitative metrics to evaluate students' statistical modeling techniques, ensuring alignment with course objectives and assessing data analysis precision, resulting in improved assignment quality and adherence to technical benchmarksENMGT6020 - Managing a Culture of Innovation (Prof. Dirk Swart)● Evaluated and graded assignments and presentations on topics such as Profiting from Innovation, Business Model Canvas, and Sales, providing constructive feedback to students in the course "Managing a Culture of Innovation."● Assisted in organizing and coordinating the Pitch Competition, contributing to the assessment of innovative ideas and strategies presented by students, ensuring alignment with course objectives and fostering an environment of creativity and entrepreneurship. Show less

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  Micron Technology

  Mar 2024 - now

  Incoming Technical Product Manager

  Foxtrot Cohort of the Business Unit Analyst Catalyst Rotation Program. Starting June 2024.1st Rotation - Technical Product Manager (Storage Business Unit)