Chen Liang

Experience

• 

  Castrol Metal Working Fluid & High Performance Industrial Lubricants.

  Mar 2006 - May 2007

  Business Support Executive

  1\Assisting the National Sale Manager (NSM) to carry out the company's strategies;2\Assisting the NSM and the Marketing Manager to implement the Distributor Management Project; 3\Providing business analytical reports to the NSM timely and regularly;4\Supporting the daily business development of 6 sales;5\Organizing and participating in sales meeting of the team; Working with Marketing, Supply Chain and Customer Service on daily business supporting to the sales, distributors and KAs; Show less

• 

  Bp

  Jun 2007 - now

  •Develop and maintain close relationship with OEM Group regional management network and key FW. Understanding OEM/FW needs and market trend. Owner of relationship with OEM Group regional management network. • Work with internal partners and external partners to develop various programs to improve Castrol brand influence and product sales. • Implement effective program by leveraging OEM regional network relationship, internal partners and external partners. • Monitor the KPIs and competitor situation of key FW/OEM region and work out action plan to improve it. • Summarize and share the best practice among OEM network and internal sales network. • Understanding first-hand OEM network information and explore business opportunities to provide valuable input in OEM strategy setting. Show less 1\Customer management & development: Farming of existing direct offer accounts (~80% of AM effort) Hunter for new direct offer accounts (on new criteria and excl. those pre-defined by BDM) Support for local OEMs Account plan in place 2\Channel management & capability build: Determine choice of direct supply vs thru SP Put in place direct supply / SP contract for direct offer accounts Ensure SP's financial & logistics service to fulfill customer needs 3\Company resource management: Customer price management Implement Marketing programs at customer side, e.g. product promotion, new product launch, seminars / events Show less 1\Customer management & development: Support distributor to develop SME business Build up distributor SME customer database Support distributor to secure /acquire distributor key accounts on request 2\Channel management & capability build: Distributor network assessment,optimization & recruiting Distributor contract review Distributor business planning Distributor training (Energiser,soft skill / management skill) 3\Company resource management: Standard distributor pricing Distributor biz fund / incentive Implement Marketing programs for distributor biz, e.g. SME offer,new product launch, seminars 4\Others: Provide demand forecasting Responsible for distributor operational issue Show less

  • AUTO_OEM_BUSINESS DEVELOPMENT MANAGER

    Jul 2015 - now

  • Senior Account Manager

    Jul 2010 - Jun 2015

  • Distributor Business Manager

    Jun 2007 - Jun 2010