Phoebe Simon

Experience

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  Gordon & Rees

  Jan 1994 - Jan 1997

  Paralegal

  Worked as a paralegal representing Dow Corning Corporation during their breast implant litigation. Subpoenaed medical records, prepared documents for trial, filed motions, researched case-law.

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  Physician Weblink a.k.a. Telesis

  Jan 1997 - Jan 2000

  Certified Director of Credentialing

   Analyzed demographic and potential market opportunities to establish guidelines for local, concentrated physician recruitment Optimized customer service relationships with physician groups to expand client base from 75 to 500 Facilitated communication across all functional lines (PR, Customer Service, Payors) to execute market planning initiatives and strengthen client satisfaction Compiled and edited informational marketing brochures to submit to both potential clients as well to existing ones to increase brand awareness and reduce customer service calls Created and sustained an annually audited, streamlined credentialing system and manual resulting in a nationally compliant verification system Show less

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  Concept Marketing & Media d.b.a. Hearth Marketing & Media

  Jan 2001 - Jan 2003

  Project Manager

   Secured over $220K in accounts from major non-profit clients (including Cuyahoga Metropolitan Housing Authority (CMHA), Cuyahoga County Early Childhood Initiative, the Health Museum and the Cuyahoga County Public Library) Increased advertising sales by 25% per month, for free monthly magazine with a circulation of 45,000, by identifying and developing a strategy to improve customer satisfaction Streamlined the production of marketing materials to increase turn-around time for monthly production by over 7 days Created and supervised marketing campaign for low-income housing residents based on market segment research and clientele needs to increase program attendance by 20% Designed and edited multi-media presentations for high-profile investors that resulted in a three year reinvestment of the CMHA project Coordinated the monthly distribution of 8,000 pieces of marketing materials (such as brochures, posters and other branded documents) to increase client awareness Show less

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  Aspire

  Jul 2003 - Jan 2004

  Manager, Marketing

   Analyzed competitor products, pricing, culture and distribution channels to design strategic/tactical plans to gain market share Corporate media spokesperson Redesigned company web site to support sales staff and help improve customer retention by utilizing online help tools, product demonstrations and frequently asked questions Created comprehensive, long-term marketing plan/budget for investor presentations and new business development Developed and executed a marketing research project resulting in feedback used to develop specific product innovations and enhancements Traced and strategically staffed state and national tradeshows resulting in significant increases in qualified leads and strengthened our business base Show less

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  MAGNET

  Jan 2005 - Apr 2010

  Manager, Membership Marketing

  Launched a new membership initiative in partnership with five regional chambers of commerce in the Northeast Ohio area. I utilized the chambers' existing membership base for a cohesive 16 county reach resulting in an automated jump from about 300 to over 1,800 newly branded joint members within the first three months of implementation.Since the joint membership inception I have been charged with developing a brand strategy, increasing online traffic growth, marketing directly to members via monthly online newsletters and other forms of outreach. Show less

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  Stamats, Inc.

  Mar 2010 - May 2016

  Director, Digital Services

  Lead and fulfill digital media strategy for higher education clients. Provide integrated marketing, digital analysis, Google analytics insight, SEO, SEM, usability testing, content strategy, and website architecture development in the higher education market.

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  VisionPoint Marketing

  Feb 2018 - Feb 2023

  Digital Marketing Strategist, UX Specialist
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  North Carolina Department of Information Technology

  Jan 2023 - now

  Web Strategist