Samy M.

Experience

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  Virtual Village

  Sept 2006 - Aug 2007

  E-commerce Account Manager

  In charge of business development for the French market.> Manage the day-to-day business activity (reporting, SEO, webmastering, customer service…).> Built customer retention program resulting in increased satisfaction index.> In charge of regular email marketing campaign.

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  Groupe Lafuma

  Sept 2007 - Aug 2008

  Online Marketing Manager

  Set up online marketing programs to acquire and maintain customers.> Drived traffic using SEM, SEO, online display, affiliate program and price comparators. > Monitored trafic generation, product sales, ROI, lead generation and conversion objectives. > Built a loyalty program using video games (Lafuma Unlimit II).

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  MRM Worldwide

  Oct 2008 - Sept 2010

  Digital Project Manager

  Supported NESTLÉ Cereals in their global digital marketing strategy.> Set up brand's websites, and deployment in 26 countries for Chocapic, Nesquik & Fitness.> Relayed of the global & local promotional activities online (visibility, video games, e-mailings...).> Created of a full CRM program - online video, instant win game, contents... > Writing storyboard and functional specifications.> Organization of planning, monitoring progress of projects and coordination of resources. Show less

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  Sanofi

  Oct 2010 - Sept 2011

  Project & Community Manager

  Evangelize and promote the use of digital channels within Sanofi-Aventis Marketing teams.> Animate, develop and promote the online Digital Community > Co-organize an event with the key members of the Community at Google Europe HQ.> Set up & manage various company’s digital training initiatives.> Handled a series of digital related topics Web seminar.> Established a Digital school which provides training resources to collaborators.> Manage the launch of an internal collaborative website. > Defined functional analysis, set architecture, interface, content & communication plan.> Relationship management and coordination with agencies and service providers. Show less

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  Roche Pharmaceuticals

  Oct 2011 - Nov 2014

  Digital Project Manager

  > Acted as the single point of contact for internal customers to ensure end-to-end project management and operational delivery of eMarketing solutions. Within each project scope managing relations with offshore vendors, external agencies and internal clients across the organization.> Responsible for web-based project involving Websites, e-Mail marketing, Mobile Applications and Social Media,.> Launched and managed a digital asset management platform to enable content creation, management, sharing and reuse among affiliates.> Set up a digital marketing community to enable best practice sharing, train business teams and promote digital marketing use. Show less

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  Zehnder Group

  Jan 2015 - Apr 2016

  Digital Marketing Manager

  > Developed and implement digital marketing and customer acquisition strategy for Acova and Zehnder brands.> Manage digital marketing activities, SEO/SEM, marketing automation, email marketing, lead management, and display advertising campaigns.> Measure and report performance of all digital marketing campaigns, and assess results against goals (ROI and KPIs) > Collaborate with internal teams to create brand content, landing pages and redesign websites to optimize user experience and conversions. Show less

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  Abbott

  May 2016 - now

  • Digital Health Solution Manager EMEA

    Oct 2022 - now

  • Senior Digital Manager

    Apr 2018 - Oct 2022

  • Ecommerce Solutions Manager

    May 2016 - Apr 2018