Rachel W.

Experience

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  Pret A Manger

  Apr 2013 - Apr 2013

  Marketing Assistant

  - Supporting marketing team- Administrative duties- Contributed research on Pret’s competitors, store performance and overall customer experience

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  Itsu

  Jun 2015 - Aug 2015

  Marketing Assistant

  - Toured UK restaurants to capture photographs for Itsu website and catalogue - Administrative duties- Developed relationships and became key contact for stores- Obtaining table items for consideration for use in the restaurants- Sourced props for display in restaurants, such as condiment holders

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  VCCP

  Jul 2016 - Jul 2016

  VCCP Ad School

  - Created an activation and creative brief as part of a team- Developing the strategy, planning and creative execution to pitch the final and winning campaign to agency and client

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  The Diamond Store

  Jul 2017 - Dec 2017

  Social Media Marketing Intern

  - Content creation, copywriting and scheduling of social media content across all digital touch points- Supported manager with selection of key jewellery pieces to be shot, as well as assisting with photographer on the day and image selection for final campaign- Trusted with the logistics of high value products between Hatton Garden and headquarters - Administrative duties- Assisting with building PR contacts list

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  TOMS

  Feb 2018 - Jun 2018

  Marketing Intern

  - Managed the production and shipment of POS to retail partners - Briefed and executed retail store event and social media competition including managing all stakeholders from press to digital team, as part of the GQ x Carnaby Street Style Weekender with 59% uplift in revenue WOW- Supported manager with the execution of 4 training events as part of UK wide training activation to achieve 90% of training needs for SS18- Ordered and shipped seeding requests - Prepared market research on specific footwear categories, such as slippers- Researched and developed the product brief, including the launch plan, for a new product for own retail stores; reusable coffee cups- Created activation briefs to outline all project objectives and KPI’s, as well as, creative brief’s to guide creative outcomes- Administrative Duties- Sample set management Show less

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  Haven

  Sept 2018 - Aug 2019

  Retail Marketing Assistant

  - Undertook monthly competitor analysis looking at key competitors and the broader sector- Project managed and lead on the delivery of marketing activity calendar, briefing marketing collateral to studio, liaising with printers for production and delivery and working with various teams, including digital and social media, to deliver activity across multiple platforms for guest engagement - Created marketing briefs for park teams on POS and menus - Managed requests from parks and other teams for F&B marketing collateral and POS, briefing artwork to studio and liaising with printers for production and delivery and communicating with parks on their requirements - Uploaded POS and digital assets to online ordering systems for parks - Project managed and supported with the creation and delivery of all F&B menus and marketing collateral - Lead and briefed in-house photoshoots with studio - Supported with admin tasks - Briefed multiple support teams on F&B activities to ensure maximum exposure across multiple channels, including; social media, email, website, PR, owners and holiday marketing - Copywriting and art direction for F&B collateral including menus, website and POS - Assisting manager with creation of Coast House kids packs for restaurant Show less

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  Butlin's

  Aug 2019 - Jun 2021

  Social Media and Content Executive

  - Managing all social media content for Butlin’s family, from briefing to scheduling. Including Facebook, Instagram and Twitter- Copywriting and editing on content across all Butlin's family social media channels - Building relationships with a variety of teams including entertainment, marketing, content, product, partners and resort - Responsible for growing and building the Butlin’s family brand across social media - Implementing test and learns and sharing key insights with relevant teams- Engaging with followers and collecting and collating UGC- Leading social media competitions liaising with other marketing support teams for maximum exposure and engagement- Contacting competion winners and shipping out prizes- Leading on shoots on resort to create engaging real time content across all social channels- Engaging with guests and providing customer care over social media and live chat Show less

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  OnBrand Group

  Jul 2021 - Oct 2021

  Social Media and Content Executive

  - Managing and creating all social media assets, content and copy for various clients and OnBrand agency, Including Facebook, Instagram, LinkedIn and Twitter- Analysing metrics, identifying trends and optimising performance, creating quarterly reports for clients- Leading social media competitions liaising with centre managers, contacting competition winners and shipping out prizes- Proficient in using social media listening tool Loomly, scheduling on average 4 posts per week for multiple clients- Project managing the OnBrand Halloween supplier event, from concept briefing, copywriting and creating assets for use on all digital channels- Creating assets, copy and scheduling adhoc requests for clients - Liasing with retailer marketing teams to maximise exposure for retailer campaigns and promotions - Writing blogs and newsletters for clients and OnBrand agency Show less

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  Hunterlodge Advertising

  Nov 2021 - now

  • Account Manager

    Jan 2023 - now

  • Account Executive

    Nov 2021 - Jan 2023