Michele Johnson

Experience

• 

  Proof Advertising

  Jun 2015 - Aug 2015

  Digital Media Intern

  Clients: Subway Restaurants, Hyatt Resorts, San Antonio Tourism, BancVue, Stubb's BBQ-Analyzed social and vendor data to create monthly reports conveying CPM, clicks, impressions, and CTR metrics-Implemented Subway search campaign and managed during crisis -Wrote tweets and utilized HootSuite for scheduling -Updated flight schedules in Strata -Attended vendor meetings and communicated with current vendors

• 

  The Search Engine Guys, a Division of Cloud [8] Sixteen

  Aug 2015 - Nov 2015

  SEO Intern

  -Improved rankings for various law firms -Corrected interlinks and website errors using WordPress-Utilized Google Analytics and Web Masters tools for clients -Created blog posts

• 

  HCB Health

  Jan 2016 - May 2016

  Media Intern

  Clients: Texas Oncology, McKesson, St. Edwards University, Schumacher Clinical Partners, Pearson-Launched new AdWords campaigns, altered current campaign details, planned keywords, and optimized current campaigns-Completed AdWords reporting for several clients-Handled digital and print invoicing in SBMS-Updated leads reporting for St. Edwards -Maintained materials close chart and media library of publications

• 

  DigitasLBi North America

  Sept 2016 - Aug 2018

  • Senior Analyst, Search Marketing

    Mar 2018 - Aug 2018

  • Analyst, Search Marketing

    Sept 2016 - Feb 2018
• 

  TopSpot Internet Marketing

  Oct 2018 - Jun 2021

  • Senior SEM Specialist

    Aug 2020 - Jun 2021

  • SEM Specialist

    Oct 2018 - Aug 2020
• 

  Oracle

  Oct 2021 - now

  • Associate Manager, Paid Search

    Dec 2023 - now

  • Senior Search Strategist

    Oct 2021 - Nov 2023