
Katrina Miranda
Art Director & Photographer

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About me
Performance Marketing Lead | Demand Generation | B2C | Digital | Analytics
Education

De La Salle - College of Saint Benilde
2010 - 2014Bachelor of Arts in Multimedia Arts Digital Communication and Media/Multimedia
Holy Family Academy
1999 - 2010
Experience

Mañana Mexican Restaurant
Jun 2014 - Aug 2014Art Director & PhotographerMañana Mexican Restaurant is located at White Beach Path, Boracay, Philippines. I headed the food photography of their restaurant's new menu, and also art directed the branding of the restaurant.

Tribal Worldwide Asia Pacific
Oct 2014 - Apr 2016Digital Accounts: Smart Communications Inc. , Talk N Text, Sun Cellular, Whisper
Jr. Art Director
Oct 2015 - Apr 2016Multimedia Designer
Oct 2014 - Oct 2015

Tien Ma's Taiwanese Restaurant
Apr 2015 - May 2015Art Director & PhotographerTien Ma's Taiwanese Restaurant has branches around Quezon City, the project included rebranding of their collaterals, business cards, menu, and interior of the restaurant. I headed the food photography to be used in the restaurant's interior and advertisements. I also art directed how the collaterals would be designed.

Ardor & Mago Resort Wear
Jun 2015 - Sept 2015Art Director & PhotographerArdor & Mago is a fashion company that sells luxe resort wear headed by the fashion designer Ingrid Santillan. I headed the Fashion Photography shoot for her Summer 2016: Por do Sol line.

Tribal Worldwide
Oct 2016 - Nov 2016Freelance Art DirectorDigital Accounts: PLDT, Cignal

Play to Learn
Nov 2016 - Dec 2016Freelance Art Director
IDM Asia Agency Hong Kong
Mar 2017 - Jul 2017Freelance Art DirectorLogo design, rebranding, web design.

KENT International Trading Co., Inc.
Dec 2017 - Jul 2018Art DirectorResponsible for company's rebranding.Company's new logo, web design, and print materials.

Cardinal Digital
Mar 2018 - Jun 2021Responsibilities:Tailoring end-to-end digital marketing strategies to meet the needs of international clients from Australia, the United States, Europe, and Southeast Asia.Managing Google Ads ad accounts as well as generating performance reports to analyze data and ensure efficient results and reach for the tailored marketing campaigns per client. -Knowledgeable in:- Google Ads Search, Display, Shopping, and YouTube campaigns- Google Analytics- Google Tag Manager Show less
Marketing Operations Lead
Feb 2021 - Jun 2021Digital Marketing Lead
Jan 2020 - Feb 2021SEM Marketing Lead
Mar 2019 - Jan 2020Digital Marketing Manager
Mar 2018 - Feb 2019

Cove
Jul 2021 - nowStrategize and execute Cove's Regional Online Marketing Initiatives in Indonesia and Singapore. Specializing in Google Ads and Facebook Ads
Regional Performance Marketing Manager
Dec 2021 - nowDigital Marketing Consultant
Jul 2021 - Dec 2021
Licenses & Certifications

Google Ads Search Certificate
Google AdsJan 2021
Google Ads Video Certificate
Google AdsJan 2021
Google Ads Search Certification
Google AdsJan 2020
Google Ads Video Certification
Google AdsJan 2020
AdWords Fundamentals
Google AdWords CertifiedJan 2018
AdWords Search Certification
Google AdWords CertifiedJan 2018
Advanced Facebook Advertising Course
LinkedInJan 2021
Honors & Awards
- Awarded to Katrina MirandaHonorable Mention De La Salle - College of Saint Benilde lug 2014 Graduated with honors CGPA: 3.234
- Awarded to Katrina Miranda2nd Honor Dean's Lister - 2012 3rd term AY '11-'12 and 2nd term AY '12-'13
- Awarded to Katrina MirandaPlaque of Recognition - 2012 For being included in the Dean's List for 3 Consecutive Terms
- Awarded to Katrina Miranda1st Honor Dean's Lister - 2011 1st term AY '11-12, 2nd term AY '11-'12, and 3rd term AY '12-13
Languages
- enEnglish
- fiFilipino
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