Jennifer Tyler

Experience

• 

  Eden Design

  May 2009 - Aug 2009

  Intern

  Web design and development, digital photography, image re-sizing, photo re-touching, graphic standards development, layout, advertisement design, identity design, typographic development.

• 

  Sass Studios (formerly Kalico Design)

  May 2010 - Aug 2016

  Senior Graphic Designer

  Working on identity/branding designs and application. Website design, development and implementation. Layout and preparation of multiple bi-monthly, quarterly, and bi-yearly print publications. Design and layout of varying degrees and scopes of print projects. Print management of projects. etc.

• 

  AOPA

  Aug 2016 - now

  Scope incoming requests, develop project plans to execute across deliverables, and assign resources based on product type, creative tier, and team capacity.Provide timely and open communication to marketers, stakeholders, and other internal project managers related to all deliverables and accountabilities.Manage projects through full life cycle in the project management system, including workflow, assignment, milestone planning, resource allocation, and stakeholder approval.As a subject matter expert (SME), develop specifications for new design prototypes while collaborating with the production specialist to negotiate competitive pricing, acquire necessary templates, and obtain electronic and production proofs from vendors.Identify, track, and manage all risks to the project, including delays and scope changes, knowing when to delegate upwards and raise the alarm at the right time to the right people when issues occur.Develop and oversee the creative team’s original creative brainstorming, concepts, and designs to meet business and brand objectives from concept to completion on all marketing materials.Provide backup support for other designers when necessary to complete creative jobs by established deadlines.Lead and coordinate the development of processes with the PMO, leveraging project management industry standards and best practices to improve and streamline the project management workflow within the creative team..Translate product positioning and audience messaging requirements into effective design solutions, using data to drive results and inform decisions, while also providing strategic creative direction and input to mid to senior leadership to influence wider marketing initiatives.Establish/maintain a high-performance team of professional, motivated and engaged staff utilizing effective training, performance management and career development activities while leading them to achieve established business results and performance metrics. Show less Collaborate with the Brand Experience team to create corporate deliverables, digital marketing campaigns, print direct mail campaigns, and event experiences through conceptualization to completion.Work closely with stakeholders from multiple internal business units and other creative team members to translate marketing objectives into clear creative strategies, develop concepts, and apply creative throughout all marketing touchpoints.Manage the development and delivery of creative assets through the full project life-cycle, and maintain brand integrity and consistency throughout design solutions from print and digital applications to events, emails, advertisements, landing pages, presentation decks, and promotional collateral.Work closely with vendors for estimated pricing, and manage traffic from creative to production to delivery.Prioritize work, resources, deliverables, and timelines, and present creativeto key stakeholders, members, and other parties as needed.Direct and develop new creative ideas that support the strategic initiatives, business goals,and AOPA’s mission. Show less

  • Creative Project Manager

    Apr 2022 - now

  • Senior Graphic Designer

    Dec 2021 - Apr 2022

  • Graphic Designer

    Aug 2016 - Dec 2021