Aditya Nayak

Experience

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  Saatchi & Saatchi

  Dec 2011 - Jan 2012

  Client Servicing Intern

  — Study of the Planning and Production process of ‘Otrivin Nasal Spray’ New TVC, and Product— Market and Consumer Research in MAK Lubricants from Bharat Petroleum Corporation Limited— Ideation Proposal for MAK Lubricants Ad— Ideation for an AV, with reference to the ‘Do it Different’ campaign initiated by Bharat Petroleum Corporation Limited.

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  Weber Shandwick

  Jun 2012 - Jul 2012

  Client Servicing Intern

  — Prepared collateral documents with clients, media as well as for internalpurposes— Interacting with the target media to identify and pitch in story opportunity— Exploring Avenues to feature clients in target publication— Sending daily updates for the client’s news

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  Dentsu Creative

  Jun 2013 - Apr 2014

  Account Executive

  Worked in a team and serviced clients in various sectors like Automobile, Aviation, Retail, Real Estate, Corporate and FMCD including Honda Cars India Pvt. Ltd., Society of Indian Automobile Manufacturers, Business Aircraft Operators Association, Carrefour, Wave Group Pvt. Ltd and JK Organization.— Client Servicing— Media Monitoring— Media Relations— Documentation

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  Archetype

  May 2014 - Nov 2014

  Account Executive

  Worked in a team and servicing clients from various sectors like Technology, Semiconductor, and Retail including IBM, Broadcom, and Target Corporation— Client Servicing/Relationship Management— Reporting & Communication

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  Dentsu Creative

  Nov 2014 - May 2016

  Senior Account Executive (Technology)

  Worked in a team and serviced technology clients in various sectors like Technology, Semiconductor and Retail namely NVIDIA, Epson India, Acer India, ARM Holdings, Justransact.com— Client Servicing/Relationship Management— Reporting & Communication— Strategy Consultancy— Business Development

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  Edelman

  May 2016 - Oct 2016

  Senior Account Executive (Corporate)

  In a collaborative team, I served corporate clients across Manufacturing, Fuel and Energy, and Retail Sectors, including BOSCH India Limited, BOSCH Automotive, and Shell. Additionally, provided network support for clients like KPMG and TUV-SUD, with a strong emphasis on Business Development and Client Acquisitions.— Developed strategic marketing communications and PR plans, offering insightful counsel to clients— Presented agency proposals with finesse, supporting team members in the process— Directed activities on assigned accounts, ensuring clients were informed of account direction and projects-maintained momentum— Created media lists and opportunity calendars, executing media relations, social media, community relations, and event planning— Kept abreast of clients’ brands, products, services, and marketing developments, understanding key issues, competitive situations, and industry trends— Coordinated project timing and budgets with agency personnel, providing clients with timely updates— Effectively managed agency resources for on-time project delivery to high standards— Authored proposals for clients’ marketing initiatives, coordinating quotations/estimates for client approval Show less

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  Vestian MEA

  Nov 2016 - Jun 2019

  Corporate Communications Manager

  Championed the Marketing Operations, Communications, and Digital Marketing portfolio for Vestian Global, a prominent International Property Consultancy headquartered in Chicago. — Steered strategic initiatives with a keen understanding of local Indian communication nuances and business objectives, spanning corporate reputation, internal communications, and marketing communications— Direct collaboration with the VP – Marketing Communications and seamless remote coordination with the global communication team — Actively participated in shaping systems and processes within the communications division.— Instrumental in solidifying Vestian's service credentials in the Indian market, erstwhile elevating visibility around its leadership team, corporate priorities, and various marketing-led activations. Show less

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  United Media Services (UMS)

  Sept 2019 - Jul 2020

  Head of Public Relations

  Guided the PR team to excellence at UMS, orchestrating sophisticated communication strategies for marque clients in sectors like Banking, Finance, and Energy—leading the charge for entities such as Sohar International and Shell Oman Marketing. Also managed diverse projects, including collaborations with Petroleum Development Oman, Hilton, Suzuki, GMC, and Pizza Hut.— Worked on various PR pitches – keeping a note on the sensitivity to local Oman market with an overall relevance to the GCC region— Worked directly with the client’s senior management team, including assistance in defining communications and content plan for all clients— Responsible for management communication, I developed the Senior Management’s visiting speeches, media advisory and other media related documents and collaterals— Developed strategic marketing communications and PR plans and provided counsel to clients— Effectively presented agency work/proposals to clients and supported other team members in same Show less

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  Grant Thornton Bharat LLP

  May 2021 - Jun 2021

  PR Consultant for Grant Thorton Bharat (Govt. of Meghalaya) Pitch

  Designed a robust, multichannel PR strategy to enhance the public image of the Government of Meghalaya and its leadership, aligning with key milestones such as the 50th Statehood Day and the National Games 2022. The strategy aimed to leverage media engagement, public inclusivity, and citizen participation to create a positive narrative for the state and its dynamic leadership.Key Focus Areas:Image Building for the Chief Minister: Position the CM as a transformative leader dedicated to community development and putting Meghalaya on the national map. This was to be achieved through targeted media campaigns showcasing his efforts in governance, partnerships, and development projects.Public Inclusivity Campaigns: Focused on driving engagement by highlighting inclusivity, particularly in tribal welfare, underprivileged groups, and the transgender community. Initiatives like tribal conclaves, food festivals, and welfare programs aimed to enhance the government's visibility and inclusivity efforts.Citizen Engagement: Proposed interactive programs such as My Voice, My Contribution, and social hackathons to encourage active citizen participation. These initiatives aimed to build a collaborative governance model that empowers communities.Strategic PR Campaigns for Major Events: Aligned PR activities with major events like Statehood Day and National Games 2022, using these platforms to highlight the government’s achievements, success stories, and Meghalaya’s growth.Our Approach:Media & Public Relations: A 360-degree media management approach using press releases, social media analytics, and media intelligence to ensure positive media coverage.Content Strategy: Developed multilingual digital content to showcase Meghalaya’s achievements in tourism, agriculture, music, and culture.Engagement Tools: Implemented surveys, social media dashboards, and feedback loops to continuously gauge public sentiment and refine PR efforts. Show less

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  Muvi.com

  Jul 2021 - Dec 2022

  Public Relations and Content Marketing Lead

  Worked with an integrated marketing team to drive brand awareness, audience engagement, lead generation, and conversions through the creation and distribution of valuable and relevant content to boost Muvi's visibility in search results. Positioned Muvi as a leading expert in the OTT and Digital streaming space by — Ensuring unified communication across various channels to maintain consistent and coherent brand messaging — Increase in Brand Awareness to attract new customers and build relationships with media outlets and journalists— understanding and monitoring performance metrics to make timely refinements to the SEO and SEM strategies for better results— Developing a content marketing strategy that aligned with quarterly goals, target audience personas, and the customer sales journey— Generating a wide range of content types, including blog posts, articles, videos, infographics, e-books, podcasts, and social media posts.— Optimizing content to guide readers toward desired actions, such as signing up for newsletters, making purchases, or contacting the company.— Utilizing keyword research and search engine optimization (SEO) techniques to ensure content is discoverable and ranks well in search engines.— Organizing and maintaining a content calendar, scheduled content production to maintain a consistent publishing schedule.— Analyzing content performance using metrics like page views, engagement, conversions, and other key performance indicators (KPIs). Show less