Keith Rowden

Experience

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  Login & Learn

  Jan 2000 - Jan 2001

  Association Manager

  Responsible for sales, marketing and public relations for this specialized e-learning company.

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  NuEdge Systems

  Jul 2001 - Oct 2004

  Marketing Communications Supervisor

  Responsible for development of marketing communications strategy and leading the team executing this strategy for this provider of Customer Relationship Management (CRM) software and professional services.

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  Metavante

  Oct 2004 - Sept 2007

  Marketing Manager

  Responsible for development and execution of annual marketing plan and budget for core banking solutions and check/document imaging solutions divisions.

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  BMO Global Asset Management

  Sept 2007 - Nov 2013

  Marketing Manager

  My primary responsibilities were to develop brand and market strategy to support this $130 billion division. I was tasked with creating and managing the global brand identity, launching new products, developing internal and external marketing communications and implementing client retention programs.

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  Johnson Financial Group

  Jun 2014 - Oct 2015

  AVP, Marketing Manager

  My overall responsibility was to set marketing strategy for the high-net-worth client segment of this regional financial services company. Specifically, I was responsible for designing and implementing a client loyalty and product penetration program, new product rollout, design strategy and copywriting of new marketing collateral, overseeing the development of thought-leadership articles and financial market commentaries, and providing planning strategy and tactical implementation of regional client events. Show less

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  Northwestern Mutual

  Apr 2016 - Dec 2016

  Communications Consultant

  I directed the communications strategy and content for new technology releases for a large division within NM and was also responsible for creating and executing adoption marketing strategies for key products. This included implementing an enhanced web site architecture and creating new content for the site accessed by over 10,000 financial representatives.

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  Johnson Controls

  Feb 2017 - Nov 2017

  Communications Consultant

  I joined the IT communications team to manage the creation and execution of global communications plans following a merger by the company. Key projects included the migration of 55,000 new employees to the Johnson Controls version of Microsoft Outlook, Skype for Business and SharePoint, along with Service Desk Consolidation, and Site Network Standardization.

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  Northwestern Mutual

  Dec 2017 - now

  Business Consultant

  Responsible for transforming the digital experience for our home office staff and field advisors and the organizational change management and communications strategy for a key technology division. Strategic partner to develop feature roadmaps through interviewing key staff members, obtaining end-user voice of customer feedback, reviewing industry research and creating breakeven analyses. Direct communication strategies and content for new technology pilots and releases. Create case studies highlighting efficiencies gained by using our technology solutions to drive further adoption. Show less