Jonny Clarke

Experience

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  Red Bull

  Jan 2012 - Mar 2015

  As SBM Co-Ordinator, I'm responsible for managing and supporting the Student Brand Managers to build a loyal consumer base on campus. Specifically to drive Red Bull trial, increase brand awareness and to foster a positive product and brand perception within their respective university. Simultaneously, I focus on student marketing strategy and support the Consumer Collecting Manager in creating yearly business plans. At current I am managing 15 SBMs within both the Republic of Ireland and Northern Ireland. Show less Reporting to the Marketing Manager and supporting the various Marketing functions (Brand, Sports, Culture, Communications, Red Bull Media House and Consumer Collecting) in the perfect execution of the 2013 Business Plan. As part of this, I was the team liaison for Red Bull New Zealand's largest sports event, Red Bull Trolley Grand Prix. This involved managing 200 consumer participants for 4 months until the conclusion of the event and coordinating media opportunities and content creation for both Red Bull New Zealand and Red Bull Media House. Show less

  • Student Brand Manger Specialist

    Mar 2014 - Mar 2015

  • Marketing Graduate

    Jul 2013 - Mar 2014

  • Student Brand Manager

    Jan 2012 - Dec 2013
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  Bcg2

  Jan 2012 - Dec 2013

  Account Executive

  Working with one of the Account Directors in largest New Zealand owned advertising agency, my role was to support her and the management team with research and insights for current clients and prospective client pitches. I was able to understand how an agency functions day to day and was exposed to some brilliant minds within the New Zealand agency world.

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  Ilabb

  Jul 2015 - Sept 2018

  ilabb is one of the largest privately owned and most respected casual and sports apparel brands in New Zealand. Positioned as the National Sales and Marketing manager, I focus on high level strategic change across the entire business to increase market share. In additional to managing a team of one, I am accountable for overlooking our national key accounts, driving growth within a limited pool of national business. Simultaneously I am accountable for the strategic direction of the marketing department; including but not limited to; national and international sponsorship contracts affiliated to ilabb, merchandise agreements, athlete management, and brand partnerships. Show less

  • National Sales and Marketing Manager

    May 2017 - Sept 2018

  • National Sales Manager

    Jul 2015 - Apr 2017
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  Pernod Ricard

  Sept 2018 - Jul 2024

  Reporting to the National Sales Manager of Retail as well as managing 1 direct report, my role encompasses the delivery of the company’s goals across Pernod Ricard NZ's entire portfolio within some of NZ's leading liquor banners.Successful, on going national account management plays a key role to achieving all joint business (financial, volume and relationship) targets, while maintaining company and brand integrity at all times. Similarly, continuous interaction with strategic planning, finance, brand experience, brand marketing and wider sales teams to ensure that activities and strategies employed in nominated accounts are in line with current market trends and customer needs. Show less To professionally sell and feature the Pernod Ricard NZ portfolio of products to grow sales and increase brand presence and share of the markets in the on-premise channel. Key responsibilities:In conjunction with the Field Sales Manager, create a sales plan to achieve sales targets by brand, value and volume for the total territory. Secure ranging and distribution of Pernod Ricard brands and products in key selling positions. Create a territory plan to allocate resources effectively to optimize return (time spent, trade investment, sales return) across the customer base, including new business development.Develop and maintain effective relationships with Wholesalers (sales teams management).On an on-going basis, identify new sales opportunities, ensure outlet is kept up to date (NPD, product availability, promotional planning). Implement National Account plans within the territory, ensuring service levels are achieved as per the agreements. Manage trade spend efficiently and effectively, including budget management and expenditure tracking.Conduct regular reviews to ensure plans are in line with customer and business objectives. Implement effective sales promotions as well as in-store customer and staff training to assist with brand exposure and sell through. Show less

  • Business Manager - Foodstuffs

    Nov 2023 - Jul 2024

  • National Account Manager - Foodstuffs North Island

    Jul 2023 - Nov 2023

  • National Account Manager - Retail Liquor

    Oct 2019 - Jul 2023

  • Territory Manager - On Premise

    Sept 2018 - Oct 2019
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  The Finn Lowery Foundation

  Aug 2019 - now

  Member Board Of Trustees

  A foundation inspired by and founded in honour of an amazing man – a promising young lawyer and a water polo champion, who loved life, made the most of every day and was universally adored by all who knew him. ​The Finn Lowery Foundation aims to promote and support mental health and wellness among young people in the water polo community. We strive to help people gain access to mental health and wellness resources and, in acute cases, link them with medical professionals. Our community includes the North Harbour Water Polo Club and the wider water polo community. Show less

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  Brix & Co Limited

  Jul 2024 - now

  Head of Customer AU/NZ