Fernando Hecksher

Education

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  University of Toronto

  2017 - 2017

  Marketing/Marketing Management, General Managing Creative Process

  This in-class (presential) course was focused in how to apply mindfulness practices to help you understand what you want, and where you're going. Increase the confidence that you do know how to create.

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  Pontifícia Universidade Católica do Rio de Janeiro

  2017 - 2018

  Master of Business Administration - MBA Marketing

  The MBA Marketing Program supplies tools for the formulation and application of marketing strategies, enabling the students to put the knowledge acquired in the classroom immediately into practice in their professional realities.The course also encourages the participants develop their reflection capacities and act strategically upon issues connected to the area.

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  University of Illinois at Urbana-Champaign

  2016 - 2016

  Digital Marketing Specialization and iMBA Digital Marketing

  This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners. According to Class-Central.com , this course is also the highest rated online business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes for… Show more This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners. According to Class-Central.com , this course is also the highest rated online business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes for Professionals in 2015. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA. Show less

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  Escola Superior de Propaganda e Marketing

  2011 - 2015

  Bachelor’s Degree Advertising
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  University of Toronto

  2017 - 2018

  Digital Communication and Media/Multimedia Foundations of Multimedia Storytelling

  In the hybrid course (offline and online) I had recognized the strategic importance of brand content marketing and storytelling and observe the rapid evolution currently taking place in this field.