Crystal Monkman

Experience

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  IDFA

  May 2004 - Oct 2007

  Marketing Assistant

  Assistant to VP of Marketing and additional admin support for the 6 person marketing team. Arrange travel, schedule meetings, screen mail, transcribe messages and prepare expense reports. Coordinate and facilitate staff and agency reviews. Assist Marketing Coordinator with Achieving Excellence awards program including processing entries, developing judging materials and on-site display creation. Coordinate milk donations for events including marketing conferences and board meetings. Show less

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  MilkPEP

  Sept 2007 - Jan 2015

  Oversee Chocolate Milk Grassroots Tour activations at athletic events including Rock ‘n Roll Marathon, and Ironman races. Manage $3+ million budget to produce successful consumer engagement program. Lead team to develop on-site execution elements to best meet goals, manage day-to-day implementation, and oversee measurement. Lead Team Chocolate Milk and Influencer Outreach programs including program development, execution & measurement. Lead fulfillment agency and customer service function with a budget of $1 million. Oversee all inventory management, order processing, and processor interactions. Manage online catalog maintenance and printed catalog production. Lead Processor Sales Support activities and manage $900K budget. Work with promotion agency to guide and outline objectives for new and reprinted materials to support processor needs. Communicate and work with MilkPEP staff to incorporate feedback and insights to best meet the goals of the programs. Oversee budget, planning, execution and materials development. Manage Industry Websites: MilkPEP.org, MilkDelivers.org & gotmilksales.org.Day-to-day contact for Paradigm research project.Support Chocolate Milk website, advertising and digital programs. Including participating on gotchocolatemilk.com redesign and content. Manage day-to-day activity of 1-2 interns at a time. Responsible for recruitment, interview process, budget and structure of intern program. Support Board Meeting with signage design, board book preparation. Manage agency teams, support integration and cross agency communication. Maintain budgets and approve invoices for appropriate programs Route materials through approvals for regulatory and USDA sign off, as needed Show less Utilize writing and design skills to develop and enhance communications with the milk processor community. These communication efforts include; e-mail, newsletter, and mailing campaigns, as well as, website updates and webcasts. Contributes to the development of National Sales Meeting and MilkPEP Awards programs to further strengthen relationships and encourage program participation. Assist in planning process, manage and design materials as needed, coordinate efforts to manage and prepare the MilkPEP Award entries, and create the MilkPEP Awards presentation. Reach out to our core trade partners with a focus on the school target. Manage our trade show presence at 4-5 shows per year to get the key milk messages to these audiences. Logistics coordination, design, writing and budget management included.Manage passwords system for industry website; granting and denying passwords as necessary. Maintain database and manage contact lists. Work with team on transfer to new database (Sales Force) and password systems.Respond and field requests from consumers, processors and schools that come in through the info@milkpep.org address. Compile quarterly USDA tracking reports. Manage and compile annual agency evaluations. Show less

  • Marketing Manager

    Dec 2011 - Jan 2015

  • Marketing Coordinator: Industry Communications

    Sept 2007 - Nov 2011
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  Quintain Marketing

  May 2015 - Jan 2016

  Senior Account Manager

  Responsible for creating and managing inbound marketing strategies that deliver real, quantifiable results for every client. Strives to give clients a truly remarkable marketing experience from start to finish by delivering excellent communications with clients, demonstrating responsiveness and acting quickly to execute strategies, and getting measurable results.Works closely with other members of the marketing team, including graphic designers, web developers, copy writers, SEO specialists, and social media specialists, as well as key decision makers throughout the company. Show less

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  RE/MAX ONE

  Jan 2016 - Apr 2020

  Marketing Manager