Matt Bailey

Experience

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  Interstate Communications Services

  May 2009 - Aug 2009

  Assistant Technician/Sales Assistant

  -Assisted in the installation and certification of cabling infrastructures for advanced communication systems.-Earned certified technician designation (ICC Certified).-Researched the company's core products-Shadowed and assisted the sales team on outside sales calls-Engaged in face-to-face communication and consultation with customers.

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  The ACI Group, Inc.

  May 2010 - Jul 2010

  Intern

  Developed an inside knowledge of the IT recruiting industry.Conducted marketing research to develop leads for the sales team.Utilized the CRM system (Bullhorn) to locate, qualify, source, and add candidates.Reformatted resumes per the company's standards.Contacted candidates to discuss possible open positions.

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  Teltek Systems

  Sept 2010 - Sept 2011

  Account Executive

  -Discovered and develop new and existing client relationships-Presented and educate clients on telecommunication solutions, which can more efficiently and effectively integrate internal and external operations-Developed proposals for prospective clients-Attended networking events for lead generation and discovery of new clients

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  TESSCO Technologies

  Nov 2011 - Mar 2012

  Account Manager

  -Managed TESSCO's state and local government accounts for the states of MI, MO, IN, IL, PA, ND, and SD.-Managed a vast variation of projects per government agency and assessed it's buying behaviors and procedures.-Expanded customer’s knowledge of TESSCO product offerings and applications.-Delegated responsibilities to the internal support staff to manage various aspects of the customer’s needs.-Researched and developed understanding of State and local contracts for the assigned territory.-Operated in a team environment working towards a team oriented goal. Show less

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  Hibu

  Jul 2012 - Jul 2014

  Multi-Media Advertising Consultant

  Promoting local businesses to the right people, in the right place, at the right time, and the right way through online and print verticals. Services include: strategic website design, increasing online presence through search engine optimization and search engine marketing, social media marketing, online reputation management, direct mail, and localized targeted Magazines.

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  Baltimore Chapter of the American Marketing Association (AMA)

  Mar 2014 - Jun 2017

  This is a volunteer position with the Baltimore Chapter of the AMA. As a volunteer on the Communications Committee, I help to develop and maintain a cohesive online strategy across social media and digital content outlets. Basic responsibilities are as follows:-Manage LinkedIn page for the Baltimore AMA-Brainstorm and help implement new social media strategies-Monitor analytics-Build, monitor, and optimize paid campaigns.-Promote events, jobs, and membership on LinkedIn-Monitor group discussions and new members-Coordinate efforts across all social media outlets-Develop open communication tools across committee members Show less This is a volunteer position with the Baltimore Chapter of the AMA. As a volunteer on the Communications Committee, I help to develop and maintain a cohesive online strategy across social media and digital content outlets. Basic responsibilities are as follows:-Manage Facebook page for the Baltimore AMA-Brainstorm and help implement new social media strategies-Monitor analytics-Post daily and weekly links to AMA blogs, event, and information sources-Monitor trending topics of discussion-Coordinate efforts across all social media outlets Show less

  • LinkedIn Manager (Volunteer)

    Nov 2015 - Jun 2017

  • Facebook Manager (Volunteer)

    Mar 2014 - Nov 2015
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  Johns Hopkins Medicine

  Jul 2014 - May 2019

  As the Search Marketing Specialist at Johns Hopkins Medicine my responsibilities include and are not limited to:-Analyze the overall search strategy and positioning of departments within Johns Hopkins Medicine, to include areas of SEM, SEO, and content marketing relative to search-Develop and propose manage new SEM campaign strategy-Monitor and manage active SEM campaigns throughout the departments-Develop and manage landing page strategy-Coordinate between departments for quality assurance within our campaigns and cohesiveness across adjacent marketing efforts-Report, and analyze yearly/monthly/weekly trends with current campaigns to develop new strategies and areas of improvement-Build and develop SEO strategy and best practices-Manage internal and external communication surrounding our search marketing efforts-Organize and carry out monthly strategic/analysis meetings across departments. Show less

  • Senior Search Marketing Specialist

    Jan 2018 - May 2019

  • Search Marketing Specialist

    Jul 2014 - Jan 2018
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  Jellyfish

  May 2019 - May 2024

  Develop and leverage SEO and content marketing strategies to ingrain our clients brand presence into their audience's natural search behavior and digital lifestyles.Manage internal talent and resources, including web developers, analysts, content specialists, etc. to map out campaign milestones and deliver an integrated campaign life cycle.Manage client partnershipsProduce & manage keyword research, technical, content, backlink, and social audits - analysis and documentationUtilize multi-channel campaign strategies, leveraging channels such as social, paid search, and display.Provide optimization recommendations, strategic content initiatives and vision, technical recommendations and/or implement action items directly on-site when appropriateGuide and partake in offsite activity such as authority optimization and link generationProduce client facing reports, studies, audits, and presentationsUncover and communicate new learnings and client case studies of the ever-evolving organic search landscapeNurture and develop relationships with clients for the day-to-day requirements of search campaignsAnalyze the performance of campaigns, identifying strategic opportunities, adapting to and facilitating change in order to hit and exceed client expectations and KPIsProvide SEO training to internal teams and clients Show less Develop and leverage SEO and content marketing strategies to ingrain our clients brand presence into their audience's natural search behavior and digital lifestyles.Manage internal talent and resources, including web developers, analysts, content specialists, etc. to map out campaign milestones and deliver an integrated campaign life cycle.Produce & manage keyword research, technical, content, link and social audits - analysis and documentationUtilize multi-channel campaign strategies, leveraging channels like social, paid search, and display.Attend and lead digital or face-to-face client meetingsMake recommendations to clients regarding optimization, or implement directly when appropriateGuide and partake in offsite activity such as authority optimization and link generationProduce client facing reports, studies and presentationsUncover and communicate new learnings and client case studies of the ever-evolving online search industryNurture and develop relationships with clients for the day-to-day requirements of search campaignsAnalyze the performance of campaigns, identifying strategic opportunities, adapting to and facilitating change in order to hit and exceed client expectations and KPIsProvide SEO training to internal teams and clients Show less

  • Senior Search Engine Optimization Manager

    Nov 2021 - May 2024

  • Search Engine Optimization Manager

    May 2019 - Nov 2021
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  Mass General Brigham

  Oct 2024 - now

  Senior Manager of Digital Campaigns