Michael Goldberg

Experience

• 

  David Clulow

  Aug 2018 - Jun 2019

  Sales Executive
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  JCDecaux

  Jul 2019 - Feb 2021

  Account Planner - Scotland

  ‣ Responsible for generating revenue by building and developing professional relationships with a range of clients, media agencies and OOH specialists.‣ Responsible for the delivery and management of outdoor advertising campaigns. Ensuring that campaigns are running efficiently and effectively.‣ Responsible for driving the media sales process, guiding clients from initial requests to negotiating pricing to final booking.‣ Working closely with team members to ensure the smooth flow of business and maximizing advertising revenue for the Scotland team. ‣ Providing rapid response to campaign briefs and enquiries from customers. Demonstrating the capability to perform effectively under operational pressure and time constraints. ‣ Acting as the two-way conduit for marketplace insight between agencies and specialist teams. ‣ Developing knowledge of the outdoor media marketplace to establish future marketing opportunities. Show less

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  Dentsu international

  Apr 2021 - Sept 2021

  Dynamic Creative Analyst

  ‣ Planning, managing and delivering dynamic, data-driven advertising campaigns for UK and Global brands.‣ Providing day to day management of data-driven campaigns for brands to ensure cohesive and timely delivery of objectives and outputs.‣ Working with a range of teams including developers, strategists, activation and planning teams to maximize the quality of responses and deliverables for the brief.‣ Presenting data in a manner meaningful to the client while demonstrating clear ROI. Show less

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  Carat UK

  Sept 2021 - now

  ‣ Client Service & Communications Planning. Representing the whole of the agency to clients. Planning and executing effective, integrated media campaigns across all channels - Digital, Social, AV, OOH & Press among others.‣ Client account leadership - taking personal ownership of delivery against brief and making recommendations based on research and client understanding. Key clients: Bosch, Scottish Citylink Coaches, SP Energy Networks, Gillies, Baxters & MOWI. ‣ Coordinating activity, ensuring projects and plans deliver against objectives and on time/budget.‣ Constantly developing knowledge of the latest market opportunities, keeping clients at the cutting edge of the industry and delivering pioneering advertising campaigns. ‣ Connecting with key day to day client contacts to support delivery of communication and service, interrogating client briefs to understand the core objectives.‣ Working collaboratively with colleagues and local markets across Dentsu UK to meet client service needs.

  • Account Manager

    Apr 2024 - now

  • Senior Account Executive

    Apr 2023 - Apr 2024

  • Media Account Executive

    Sept 2021 - Apr 2023