Mrinal Kumar

Experience

• 

  Eicher Tractors

  Aug 2016 - Sept 2016

  Trainee

  I had been assigned to Transmission Line of Production Dept. and reduced assembly time by 10 seconds by implementing autonomous maintenance pillar of TPM on ADDC line

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  TMTL Engines - Eicher Engines

  May 2017 - Jun 2017

  Trainee

  Learnt about Eicher engines and transmissions, hands-on experience on Simson and Ricardo engines with Constant Mesh and Synchromesh Gearbox, understanding the technology and gaining competency in troubleshooting.

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  Eicher Tractors

  Sept 2017 - Oct 2018

  Sales Officer

  - Headed two channel partners in Chattisgarh and achieved a monthly billing target worth up to INR 5 million- Coordinated with the financier to reduce the Retail Cycle time by 66% through rigorous follow-up on the leads- Analyzed past data, weather, stock availability, and hot prospects to forecast the monthly sales with 80% accuracy- Scouted the potential clients for establishing new dealerships and assist them in growing in the tractor industry- Developed the two new channel partners and expanded their businesses and products reach in the local market- Converted 20% of hot prospects by carrying out the BTL marketing activities like plant visits and customer meet- Successfully managed the customer value program for the allotted territory and keep track of data for area office- Achieved the quarterly sales target for the allotted territory and received incentives for same from the area office Show less

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  Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

  Oct 2018 - Jul 2020

  - Enabled and coached a team of 18 digital engagement managers across Chandigarh, Punjab, and J&K territory- Promoted digital presence on the web by increasing the traffic at dealer websites by 30% month-on-month basis- Enriched digital customer experience by reducing lead assignment time by 50%, and first follow-up time by 40%- Increased digital sales conversion rate by 28% by redefining process at M2ALL, MRC, and dealerships team end- Expanded the digital inquiry share to 33% by campaigning through google ads, Facebook and tie-up with agency- Improved overall retail conversion rate by penetrating the mobile and in showroom virtual reality usage by 25%- Enhanced lead quality & ads conversion ratio by reducing bounce rate to 50% and using relevant content on the web- Penetrated the TDAA app usage during the test drive by 91% and improved the authenticity of the test drive process- Spearheaded pilot projects to improve the digital conversion ratio by 12% from 6% at outlets with high volume- Secured 1st Runner-Up position among 14 DE for presenting 'Digital Initiative In Commercial Vehicles Industry' Show less - Assisted dealerships to enhance sales satisfaction by taking preventive action throughout the customer journey- Achieved monthly retails target of worth up to INR 28 million with a 10% retail conversion ratio for Marazzo- Fulfilled 100% workforce adequacy and assured the trained workforce product-wise availability at all the outlets- Managed pre to post-launch activities of Marazzo, Alturas G4 & XUV 300 & in Karnal, Panipat & Sonipat region- Organized and executed Tour & Travels Meet for fleet customers and achieved monthly sales worth INR 7 million- Won 'Digital Trailblazers' Award by the Vice President of National Sales for efforts in driving digital adoption- Overachived target of 100+ pre-booking of XUV 300 by collaborating with dealer sales team for Karnal territory- Supported the dealerships of my territory to achieve AIR 1 in the sales satisfaction index of JD Power India audit Show less

  • Area Sales Manager - Digital

    Jul 2019 - Jul 2020

  • Product Launch Manager

    Oct 2018 - Jun 2019
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  Myclassroom

  Apr 2022 - Jun 2022

  Product Management Intern

  - Honed product strategy by gathering market insights in 3+ regions to redefine consumer journey & pain points- Proposed Industry 16+ best practices by conducting competitive & SWOT analysis of 8+ players in the EdTech- Rolled out SPPSC 1.0 by building product wiki, SOPs using no code Airtable, Porry to cut setup time by 50%+- Evaluated solutions for the improvement of infrastructure as a product for the Smart Class Product ecosystem- Proposed a website development plan to CXO team by finalizing features, mood boarding & Tech Stack Analysis Show less

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  Suzuki Motor Corporation

  Nov 2022 - Dec 2022

  Strategy Consultant & Research Intern | SIC Rural Innovation

  Planning to empower Grassroot Innovation by identifying and assessing its business potential & scalability across India

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  Amplus Solar

  Apr 2023 - now

  Manager | Project Management