Inaara Walji

Experience

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  Hollister Co.

  Jun 2016 - Sept 2017

  Brand Ambassador
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  AEMLoan

  Jun 2018 - Sept 2018

  Sales And Marketing Intern
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  Starbucks

  Jan 2020 - May 2020

  Barista
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  Indian Students Association - Cal Poly SLO

  May 2020 - Dec 2021

  - Spearheaded a monthly workshop series focusing on integral issues, such as unpacking anti-blackness within the South Asian community and debunking the Model Minority Myth, to create an inclusive and diverse environment for South Asian students.- Organized and executed cultural events, including Diwali and Holi celebrations to showcase South Asian culture and foster cross-cultural understanding among students and the broader community.- Mentored and supported 10 board members in their roles, providing guidance, training, and resources to ensure the success of their initiatives and projects. Show less

  • President

    May 2021 - Dec 2021

  • Event Coordinator

    May 2020 - May 2021
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  TEDxSanLuisObispo

  May 2020 - Jun 2021

  Promotional Marketing Director

  - Initiated comprehensive marketing campaigns to promote TEDxSanLuisObispo events, resulting in 1000+ attendees- Developed and executed innovative promotional strategies across digital platforms, including social media, email marketing, and website optimization, to enhance brand visibility and engagement.- Established strategic partnerships with local businesses, organizations, and schools to amplify event reach and foster community engagement.- Utilized A/B testing techniques to assess the performance of diverse marketing approaches, refining strategies based on empirical data to enhance targeting precision and amplify the impact of promotional efforts for TEDxSanLuisObispo events. Show less

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  Ismailis Rise Up

  Aug 2020 - Aug 2021

  Digital & Social Media Manager

  - Collaborated closely with the Digital Director to optimize content calendars for Instagram, LinkedIn, and Facebook, aligning with event schedules and product launches, with a special focus on initiatives aimed at encouraging voter participation.- Achieved a notable 17% increase in Instagram account engagement within the first month by leveraging insights from extensive market research and a deep understanding of the target audience.- Generated significant impact by acquiring 7,000+ new voters through the creation of 100+ creative and engaging social media assets. Show less

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  DocuSign

  Jun 2021 - Sept 2021

  Global Digital Media Intern

  - Contributed to the creation and execution of integrated digital marketing campaigns through the use of advertising, social media, and content syndication programs that help promote DocuSign products and solutions.- Monitored, evaluated, and provided insightful reports on the performance of digital media campaigns.- Performed in-depth research to analyze and evaluate competitors' digital media marketing strategies and activities.

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  Intel Corporation

  Sept 2021 - now

  - Utilized Jira to oversee the production and distribution of the monthly Intel Developer Zone Newsletter, catering to 140,000+ subscribers. Content featured the latest industry news, software tools, development products, and valuable technological resources, ensuring subscribers remained informed and engaged.- Implemented innovative marketing strategies, including both organic and paid social media campaigns, to promote webinars and workshops centered around Intel software development tools, such as oneAPI.- Conducted in-depth market research insights on the developer audience to strategically align marketing tactics, effectively promoting Intel's Certified Instructor Program to potential candidates.- Facilitated the onboarding process for 300+ startups as part of Intel's Liftoff Program. Provided support and resources tailored to early-stage AI startups while fostering innovation and scalability throughout their entrepreneurial journey. Show less

  • Academic Program Manager

    Jul 2024 - now

  • Developer Engagement & Marketing Specialist

    Sept 2021 - Jun 2024