Christy W.

Experience

• 

  IBM

  Jun 1994 - Sept 1995

  Marketing Coordinator - University Placement

  Responsible for the organisation & execution of direct mail campaigns for IBM education courses including target audience definition, copy development, sales literature, print production, database and budget management.

• 

  Diageo

  Nov 1996 - Feb 1999

  Assistant Brand Manager - Guinness

  Classical brand marketing role on Canned Draught Guinness, Guinness Original, Foreign Extra Stout.• Responsible for the development and implementation of on-pack loyalty promotions, launched the new floating widget can, direct mail, radio advertising, event and helpline management.• £6m budget responsibility.

• 

  Nestle Purina

  Feb 1999 - May 2002

  • Full marketing mix role on the UK’s leading cat food brand, increasing share from 23.5% to 25.9% via TV sponsorship and advertising, tactical press, direct mail and loyalty promotions.• Implemented three NPD launches; 85g can £8.3m, Milk £1.2m, Duo centrefil• Full range redesign and relaunch ‘new tastier recipe’ supported with ATL, on pack and loyalty promotion.• Point of market entry and retention strategy with vets, breeders and cat charities.• Event management and sampling campaigns e.g Crufts, Ideal Home Exhibition contacting 220k consumers.• Brand budget responsibility £10m Show less

  • Senior Brand Manager - Felix Cat Food

    Oct 1999 - May 2002

  • Brand Manager - Winalot

    Feb 1999 - Oct 1999
• 

  Sara Lee

  May 2002 - Jan 2006

  •Developed & successfully implemented global innovation process – producing 2 x concepts £5m+ Euro pa.•Responsible for the strategic development, planning and global launch of a new Sanex female range inc. leading cross functional team, research & insight, communication development and full launch plan inc. TV & press. o Delivering Euro 9.4m incremental sales o Extending the unisex brand into the profitable female body-care sector o Strengthening the brand’s beauty & body-care credentials•Built and nurtured relationships with key global countries to foster better working partnerships and influence strategy Show less

  • Global Senior Brand Manager - Sanex

    Sept 2003 - Jan 2006

  • Insight & Innovation Manager - Ambi Pur

    May 2002 - Sept 2003
• 

  RHM FROZEN FOODS LIMITED

  Feb 2006 - Jan 2008

  Senior Brand Innovation Manager - Bisto

  • Led the development of the meal occasion segmentation, range architecture and brand vision.• Delivered innovation strategy, brand growth vision including insight generation, ideation, concept generation & optimisation and consumer screening, resulting in; Successful brand extension into a new category with Bisto Jarred cooking sauces £3m Successful launch of the Bisto Best gravy sachet strategy to deliver £1m RSV• NPD budget responsibility £200k. Show less

• 

  Ex. Premier Foods

  Jan 2008 - May 2013

  Ex. Strategic Innovation Manager
• 

  Premier Foods

  Jan 2008 - May 2013

  Strategic Innovation Controller

  •Led brand teams to develop innovation strategy and a 3-year innovation funnel across the savoury portfolio.•Planned and facilitated idea generation workshops for cross functional teams•Set up and delivered a savoury cross-portfolio growth framework including NPD strategy, innovation platforms, quantification and NPD targets for the first time•Developed a companywide innovation process and set up a best practice framework. Wrote manual, delivered training programme and organised the launch conference for 250 senior managers•Set up the open innovation process for the external supplier base which fed ideas culminating in new packaging and more authentic products•NPD agency management incl. pitch proposals, agency rosta and progression of NPD projects Show less

• 

  Jamie at Home

  Jan 2014 - Jan 2015

  Consultant

  Dynamic Sales Consultant with Jamie at Home, selling a range of Jamie Oliver kitchenware and homeware products in the Hertfordshire area.

• 

  N/A

  Jan 2015 - Oct 2019

  Career break to raise family

  Whilst taking time out to focus on raising my family I set up my own direct selling business Jamie Oliver's kitchenware range. I am an active member of my local residents association, school PTA raising c. £12k per annum, volunteered at school and completed stage 1 CACHE preschool teaching assistant qualification. But I am now ready to get back to my marketing career and seeking part time positions in the Hertfordshire area.

• 

  Dacorum Borough Council

  Nov 2019 - now

  Responsible for the planning and delivery of robust economic strategies to maintain a vibrant economy across all sectors at a local, sub regional and regional level including working with the Hertfordshire LEP, Chamber of Commerce, Growth Hub, education providers and other key partners. Obtaining intelligence to inform plans and deliver economic growth through business support, advice, funding and events. Maximising inward investment opportunities and delivering a communication and marketing strategy to engage the business community. Show less As part of the Economic Development Team;• Responsible for the business centre communication plan to promote the business support services and office/unit rentals, including database maintenance.• Set up and continued delivery of weekly newsletter e-marketing campaigns to support and help local businesses during the pandemic. Achieved consistent high engagement levels - av. 23% open rate (12% sector norm).• Mange the reception and virtual office facility across 2 business centres; supporting 30 tenants and visitors along with handling business enquiries, writing process procedures, financial reporting and office support.• Active involvement in the processing and approval of c. £1.5m in COVID discretionary grants and surveying over 700 businesses to provide economic intelligence to inform the economic recovery strategy for the borough. Show less

  • Place Officer- Economic Development

    Sept 2023 - now

  • Economic Development Officer

    Nov 2021 - Sept 2023

  • Centre Support Officer

    Nov 2019 - Oct 2021