Kellie Johnston

Experience

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  Lane4

  Nov 2002 - Aug 2007

  Marketing and Event Manager

  Lane4 is a Global Performance Development Consultancy. Initially employed as account executive, managing key client accounts, before being promoted internally to Events and Marketing Manager where was responsible for all international marketing, including events, budget and agency management.Key accountabilities• Managing relationships with suppliers including print, venue, PR and design/web agencies• Liaising with senior management to brainstorm content for all events and then managing all international events simultaneously• Developing, managing and reviewing global marketing budget & marketing plans• Management of communications including product and promotional marketing material and the Lane4 website • Building brand awareness in new regions (Australasia)Key Achievements• Delivered 21 international business events (from conferences, exhibitions, workshops and seminars to lunches, dinners and round table discussions) globally in 2005 - 2007 including London, Hong Kong, Singapore, Melbourne and New York resulting in 2007 being our largest profit making year through new and existing clients• In 2006 implemented a new global CRM system in regional offices resulting in a substantial cost saving for the business• Re-branding the corporate identity and instilling it into the global offices• Engaging senior management with new ideas and concepts for event style and content Show less

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  Freelance Event, Marketing and Project Manager

  Aug 2007 - Feb 2011

  Freelance Event, Marketing and Project Manager

  I have successfully established myself as a freelance Marketing and Events Manager on arrival in Hong Kong in 2007. I delivered corporate and sporting events in Hong Kong and Macau for my clients including The Creative Solutions Group, IMG Group, the Hong Kong Cricket Sixes (2007 & 2008), JB Group Classic 2008 and ANZ Bank.Key Accountabilities• Delivery of small and large scale events including management of event delivery teams (suppliers, staff, agencies) and preparing & managing event budgets• Managing relationships and project managing relevant associations, organisations, sponsors, suppliers, venues and clients• Leading my own team to achieve successful outcomes• Tendering and contracting agencies / suppliers • Creating and producing event collateral, merchandise and accreditationKey Achievements• Delivered 8 corporate and public events on time and to budget in 2007 / 2008• Post event brand awareness analysis showed successful sponsorship execution for JB Group for their events in 2008 and Hong Kong Cricket Sixes 2007• Successfully negotiated innovative supplier & agency barter deals in contracts to cut costs• Was able to implement water tight processes and operations that ensured smooth running of events• Received excellent verbal and written post event evaluations Show less

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  Laxton Marketing

  Jan 2011 - Oct 2011

  Associate Director

  Associate Director (Hong Kong based)Laxton Marketing Consultants – January 2011 – November 2011Laxton is full service event and marketing consultants with offices in Hong Kong, Singapore, Dubai and Sydney. Key Accountabilities• Management of all office staff, including 1:1’s, reviews, implementing new business strategy, salary’s and interviewing potential employees• Seeking new business opportunities in Asia and pitching to clients for business• Reviewing company accounts and highlighting any potential problems when forecasting• Overseeing all event projects ensuring they were delivered on time and on budget, attending all client meetings and representing the Laxton brand Key Achievements• Delivery of successful client events on time and on budget to include; Hong Kong Rugby Tens 2011, The Hong Kong Football Club 125th Anniversary events (Anniversary Cocktails, Anniversary Ball, Celebrity Sports Quiz and Family Fete)• Implementing vital business structures to streamline processes internally• Recruitment of key personnel to drive business function• Winning client pitches to the value of HK$500,000 • Securing sponsorship for events to help to achieve event revenue Show less

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  Top Performance Consulting Ltd

  Aug 2013 - Jan 2015

  Marketing Consultant
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  MyWorkSpot Coworking

  Apr 2017 - now

  Marketing Director

  Marketing Director at MyWorkSpot - An inspiring coworking, meeting and event space in Maidenhead Berkshire - designed for independent professionals, growing businesses and corporate commuters. www.myworkspotuk.com

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  Jo Cowlin Limited

  Jun 2020 - May 2022

  Business Manager

  Supporting Jo Cowlin in all aspects of her business from marketing, social media management and web management to client management, programme operations, diary management and presentation designs www.jocowlin.com