Claudia Brea

Experience

• 

  Imation

  Oct 1999 - Jan 2006

  • Responsible for the Peruvian branch, achieving an outstanding 80% market share• Led a team of 6 people, implementing the first FOB-model operation in South America• Developed business plans and forecasts, achieving a 2004 sales growth of more than 33% and a 2005 operating income 133% above forecast • Supervised FOB/CIF sales through partners and managed distribution channels• Developed aggressive strategies for channel distribution: motivation programs, product launches, strong partnerships and education programs Show less

  • Country Manager - Peru

    Jan 2004 - Jan 2006

  • Senior Account Executive

    Aug 2002 - Dec 2004

  • Account Executive

    Oct 1999 - Jul 2002
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  Philip Morris International

  Jun 2006 - Jul 2013

  Senior Financial Analyst

  • Main responsible for the Information Technology Service Center (ITSC) annual and revised operating budget plan, consolidating and managing a US180 mio budget worldwide • Managed the recharge costing model of the ITSC budget, defining and calculating the cost/price of the ITSC services provided • Provided project management and financial support on major IT/IS projects, including billing and pricing models• Prepared and presented corporate financial quarterly presentations for top Management Show less

• 

  Moved to Kilchberg, Zurich

  Jan 2014 - Aug 2017

  Transition with the family from Lausanne to Zurich & Personal Projects

  ▪ Co-founder of a baby clothes small business - PICOTTON ▪ Support an NGO pro Bono – FUNDACION EDUCACION ▪ Family transition from Lausanne to Zurich, including German language studies - from A1 to C1 level

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  Coca-Cola HBC

  Sept 2017 - now

  • Oversee, audit, and recommend improvements on promotional strategy and spend, including tracking of promotional investment of +60mCHF per year.• Responsible for running pre & post-promotion activities evaluation for customers in Retail and Fragmented trade, in collaboration with Commercial Finance and Key Account Managers.• Track trade investment spend monthly and quarterly, supporting the Trade Investment Manager in the review with the General Manager.• Build promotional market overview using external datasources (FOCUS-Nielsen) tracking competitors activities and promotional mechanics.• Monthly analysis of business performance under the TRV (Transactions-Revenue-Volume) formula, providing the Commercial Excellence leadership, Senior Leadership Team, and General Manager with an understanding of business performance focussing on sustainable profitable revenue growth agenda. Show less

  • Customer Value Growth Lead - Out of Home

    Jul 2022 - now

  • Senior Promotion Analyst

    Sept 2017 - Jul 2022