Milena S.

Experience

• 

  GE

  Jun 2015 - Apr 2018

  • HR intern

    Apr 2017 - Apr 2018

  • HR Intern

    Jun 2015 - Apr 2017
• 

  Momenta Farmacêutica

  Jul 2018 - Sept 2019

  HR intern
• 

  Eurofarma

  Sept 2019 - Sept 2022

  - I plan and manage the actions and materials prepared for the year for all brands; - I support the development of promotional strategies by updating market data to keep the sales team informed about the players; - I handle the entry of various expenses into the system (SAP), prepare monthly investment reports, and monitor the available budgets for the products; - I have extensive expertise with the main market audits (PMB, DDD, Close UP, Audit, RX Regional, and INTE), providing support to the Product Manager in preparing reports; - I support marketing activities established for other communication channels (website updates, customer service center, magazines, etc.), as well as the sales force; - I assist the Product Manager in cycle meetings and training sessions for new sales representatives; - I conduct monthly field visits with sales representatives to evaluate promotional materials, aiming to continuously improve them and identify opportunities; - I prepare presentations for new product launches for internal clients – such as the customer service team (SAC) – to ensure they are equipped to address field inquiries (sales force, medical professionals, distributors, consumers, etc.); - I work closely with the Production Planning and Control (PPC) team to ensure the availability of finished products in stock (originals and samples) and oversee controls to prevent the expiration of finished products in stock (originals and samples). Show less

  • Marketing assistant

    Apr 2021 - Sept 2022

  • Training Assistant

    Sept 2019 - Apr 2021
• 

  União Química Nacional

  Jan 2023 - Sept 2024

  Analyst marketing

  - I work alongside the product manager in the strategic development of the marketing plan; - I contribute to the engagement process with various internal stakeholders involved in marketing activities; - I ensure the implementation and execution of the strategy through the creation of briefings for agencies, contact with key opinion leaders, participation in the language adjustment process, coordination with the field team, and support for marketing managers in organizing scientific activities and medical congresses; - I support marketing managers in franchise budget control; - I ensure the availability of support materials for the field team by coordinating the approval system for promotional materials, communicating with the support area, and making them available; - I participate in and conduct market analyses, contributing insights and identifying opportunities; - I am responsible for coordinating the creation, review, and publication of content for the website; - I lead the management of Instagram media and am part of the digital hub; - I perform marketing analyses to assess the feasibility of new product projects; - I build annual sales forecasts; - I follow up product stock and results. Show less

• 

  Biomm

  Sept 2024 - now

  Senior Marketing Analyst

  Provide support in the development of presentations for Marketing, Commercial, and Digital Committee meetings;Prepare promotional materials and general gifts;Develop marketing campaigns (online and offline) for product launches;Maintain contact with the sales team, offering business support and daily interface with the finance, legal, and procurement departments;Create strategies and plans for digital marketing actions;Support content creation and social media management;Digital Marketing actions;Support content creation and updates for the Biomm website, intranet, and Scientific Portal;Act as the focal point for communication agencies, managing content and campaign efforts for websites and social media with content managers;Manage the company’s marketing email, responding to inquiries received via the website and forwarding them for appropriate handling;Analyze metrics and results of digital actions to improve business outcomes in sales and product prescriptions;Oversee the creation and signing of contracts for events, medical sponsorships, and related activities;Organize and manage events and congresses: registration, promotional material shipping, and booth briefing;Participate in meetings with suppliers, partners, medical societies, and public relations agencies;Act as the focal point for the marketing area in internal communication and endomarketing actions. Show less