Meridith Berk

Experience

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  Levine Communications

  May 2009 - Feb 2010

  Public Relations

  • Cooperated with executive staff in managing professional and personal tasks, overseeing all travel logistics and schedule coordination across a variety of events and functions.• Drafted and distributed press kits and public relations materials and collateral including press releases, media alerts, and invitations.• Maintained clear and constant communication between clients, employees, and C-suite representatives throughout projects and events through to completion. • Coordinated logistical aspects of events, communicating with vendors and client representatives to support the execution of large promotional events. Show less

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  Clamorhouse Artist Management

  Feb 2010 - Sept 2012

  Event Coordinator and Talent Booker

  • Led the coordination of several events and shows for the organization, including LA Film Festival 2010, Kids Rock 2011, MOMentum Place, and numerous album release functions for key clients.• Managed travel logistics, social media postings and engagement, and venue relationships throughout the community in order to drive the growth and development of the organization.• Delivered day-of support for numerous events, including managing vendors and resolving spontaneous issues for festivals, tours, and album release parties.• Drove social media marketing initiatives, using tools such as Twitter and Facebook to promote blog posts and drive business development and expansion. Show less

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  Lululemon

  Jul 2012 - Nov 2016

  Key Leader – Community/People Development Lead

  • Spearheaded business development by building brand awareness through community and regional events, leveraging strategic public relations campaigns to establish a local presence.• Created and managed marketing and event initiatives throughout the Pasadena area, including the Love Yoga Give fundraiser consisting of more than 2K participants.• Began tenure as a team educator, driving training and development in addition to other Human Resources procedures including interviewing and hiring candidates.• Executed one-on-one development plans for sales team employees, establishing coaching standards and structured feedback conversations to drive exemplary sales performance. Show less

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  Performance Technology Solutions

  Jan 2017 - Sept 2018

  Digital Marketing Coordinator

  • Managed digital marketing initiatives for the organization, creating content and posting schedules for multiple social media accounts to drive business-to-business (B2B) outreach and engagement.• Led the development and editing of promotional and training videos, distributing employee education media internally as well as promotional content on the newly launched company YouTube page.• Collected, reviewed, and monitored key performance indicators (KPIs), evaluating impact and engagement while utilizing AdWords to optimize content for maximum outreach.• Reviewed and improved promotional content, drafting and distributing more impactful marketing content, email campaigns, and infographics outlining organizational successes.• Supported the acquisition of key partnerships for the boutique leadership development consulting firm, collaborating with a variety of thought leaders across multiple industries and professions.• Individually championed social media and web presence improvements to drive an increase in web traffic, ultimately resulting in a partnership with PwC. Show less