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Ganesh Hatwar

Ganesh Hatwar

Data analyst

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  • Timeline

  • About me

    Data Analyst at Vigorous Analytics

  • Education

    • New horizon college of engineering

      2003 - 2007
      B.E Biotechnolgy

    • McMaster University

      2014 - 2016
      Master of Business Administration (MBA) Marketing and Analytics

      • McMaster MBA Entrance Scholarship, 2014.• First Place – DeGroote Internal Case Competition.• Estimated the underserved insurance market in Canada, who and where they are, what are their attitudes, behavior and other influencing factors for RBC Insurance using R and statistical methods. • Worked on preparing a detailed project management plan for a mobile app development.• Participated in DeGroote Day Challenge to consult a metal processing company.• Volunteer for MBA… Show more • McMaster MBA Entrance Scholarship, 2014.• First Place – DeGroote Internal Case Competition.• Estimated the underserved insurance market in Canada, who and where they are, what are their attitudes, behavior and other influencing factors for RBC Insurance using R and statistical methods. • Worked on preparing a detailed project management plan for a mobile app development.• Participated in DeGroote Day Challenge to consult a metal processing company.• Volunteer for MBA Games 2015.Some of the subjects studied- Marketing Analytics- Applied Business Statistics- Data Mining and Business Intelligence - Financial Modelling - Strategic Management- Project Management- E-commerce Show less

  • Experience

    • End To End Marketing Solutions Pvt Ltd

      Jul 2009 - Nov 2010
      Data analyst

      • Managed Web analytics for a Fortune 500 firm’s Intranet Portal to its partners, improved the engagement of firm with its partners by sustained improvements to the portal with strategic insights extracted from Google Analytics.• Prepared Pre-campaign reports for Clients and prospects for data-driven marketing activity by identifying target segments and audience based on client’s or prospect's products or service, budget, and type of data-driven marketing activity. • Prepared Post-campaign reports by analyzing outcomes for campaign objectives and organizing the file as per Client’s CRM tool. Show less

    • Logix Micsrosystems

      Dec 2010 - Jul 2011
      Internet Researcher

      • Conducted Search Engine Optimization for US Automotive Car dealers to improve presence of brand online and increase online traffic. • Analyzed and prepared reports for clients to understand effectiveness of website promotional campaigns and call to action pages using Google analytics and offered insights and recommendations to clients to understand the customer base.

    • Nichepro Technologies

      Aug 2011 - Dec 2012
      Associate - Research and Implementation/Email Marketing Analyst

      • Formulated and executed email marketing strategy by coordinating with lead business content writer, design team and technical team to generate quality leads for sales team.• Extracted strategic insights from email marketing reports prepared using Epsilon that helped to optimize email campaigns by over 100 percent.

    • A.T Kearney Student Lab - McMaster University

      Jan 2016 - Apr 2016
      Consultant

      o Developed alternative project management methodology to improve the agility of the overall procurement process for a large Canadian bank.o Analysed current procurement process in order to understand to current pain points.o Created a shortlist of recommendations in the areas of people, process, and technology.

    • BikeSpace ( Volunteer )

      Oct 2017 - Jan 2019
      Web/Digital Analyst

      - Defining KPIs for the website and webapp based on Lean Analytics, Big Book on Key performance indicators, Functionalism and Web analytics 2.0 for analysing data to support product manager, design and marketing team with data informed decisions.- Interpreting data to identify trends and extract insights using Google Analytics, R, and Statistical analysis to improve user experience and marketing performance. - Create, maintain and enhance various dashboards and reports that provide insights into user behaviour, marketing activities KPIs defined based on business needs and goals using Google Analytics and Statsbot.- Implemented tracking on the website and webapp using google tag manager with knowledge of HTML, CSS and JavaScript.- Analysing Market research Survey Results in tableau to find insights for building the app.Executing email campaigns using Mailchimp and analysing performance to improve the conversion rates using Mailchimp API and Google Sheets.- Create and manage UTM tracking for Email and other marketing campaigns to track performance of campaigns in google analytics. Show less

    • Performance Auto Group

      Jan 2019 - Jun 2019
      Data Analyst - Maternity leave Contact

      - Collaborated closely with designers, developers, marketing, and operations teams to define business KPIs, conduct in-depth analysis, and make a recommendation based on business objectives.- Developed digital analytics dashboards using google data studio to analyze user behavior and performance of campaigns for the website and landing pages.- Worked with the design team to improve the conversion rate of the landing page by optimizing landing page based on data analysis.- Advocate and educate the team on following digital analytics best practices.Performed advanced Google Tag Manager implementations on 28 websites of the group to effectively track the user behavior and marketing campaigns. Show less

    • Vigorous Analytics

      Dec 2019 - now
      Data Analyst

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ganesh Hatwar
      MBA Entrance Scholarship -

  • Volunteer Experience

    • Data analytic associate

      Issued by Action CIND on Oct 2016
      Action CINDAssociated with Ganesh Hatwar