Susan Murray

Experience

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  Century Theatres

  Jun 1994 - Jul 1998

  Network Administration, Computer Support/Help Desk

  Installed Novell Netware and SAA Gateway. Developed network layout and filing structure. Installed and implemented an e-mail system with Internet mailing capabilities. Aided in the migration of Netware 3.1 to 4.11. Developed a backup strategy. Performed nightly backups. Added and maintained users to the network system. Added and maintained users to the mail system. Installed, tested and distributed software. Setup and connected printers to the LAN. Setup and connected mobile users to mail system and network. Monitored, maintained and documented network performance. Researched software and hardware for company needs and system growth. Upgraded system hardware for better performance and to accommodate software. Organized classes and trained users. Provided ongoing hardware and software support to users. Continued to provide support to the 70 + movie theatres. Supervised Computer Support/Help Desk staff. Show less

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  RR Donnelley

  Sept 1998 - Jan 2014

  Led strategy, targeting and campaign development for large Fortune 500 clients. Created enterprise account presentations and prototypes for RFPs/contract renewals and new product offerings. Worked closely with sales to identify customer needs and challenges and provided solutions-oriented campaigns. Managed project deadlines and monitored milestones through completion stage. Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools. Created effective messaging and design for marketing materials. Analyzed marketing material with the consumer perspective in mind to increase sales and expand key client base. Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. Created newsletters and case studies. Designed new on-brand visual elements to effectively convey concepts and messaging. Coordinated with internal business divisions, agencies and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. Proofed and approved production and printing drafts of promotional materials. Cultivated and managed relationships with key clients and vendors. Managed $12.7M marketing events budget. Planned, managed and executed major sponsorships and customer/industry events. Show less Created advertisements, tradeshow banners and signage from concept through completion. Designed art and copy layouts for direct mail advertising material. Identified value propositions and key messages for company marketing campaigns. Preserved brand integrity by monitoring the consistency and quality of marketing content. Communicated marketing teams' plans to verify alignment with senior management objectives. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Project manager and creative lead for developing customer-specific prototypes to up-sell product offerings. Team leader for the development of a vertical market sales tool application for an iPad. Show less Aided in the migration of Netware 4.11 to 5 and from 5 to 6. Replaced all switches and routers to meet company’s standardization practices. Break/fix for routers and switches. Rolled out Lotus Notes 4.61, provided training and documentation. Aided in Y2K systems upgrade. Team lead in Windows 2000 rollout for New York Sales, Norwalk and Mt Kisco Sales offices. Developed timelines and spreadsheets to monitor project status. Provided training for Windows 2000 and Lotus Notes 5. Developed a backup strategy. Perform nightly backups. Add and maintain users to the network system. Install, test and distribute software both manually and through ZenWorks. Setup and connect printers to the LAN. Setup and connect mobile users to network. Monitor, maintain and document network performance. Developed procedures for maintaining inventory. Maintain and update inventory database. Upgrade system hardware for better performance. Organize classes and train users. Provide ongoing hardware and software support to users. Show less

  • Creative Marketing Manager

    Apr 2011 - Jan 2014

  • Creative Marketing Specialist

    Jun 2006 - Apr 2011

  • Marketing Analyst

    Jun 2003 - Jun 2006

  • IT Intergration Engineering

    Sept 1998 - Jun 2003
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  Mitsubishi Imaging, Inc.

  Apr 2015 - Jan 2022

  Manager, Creative Marketing, PR and Product Planning

  Created press releases, ads, presentations, case studies, sales tool kits, and thought leadership articles that drove growth, increased product awareness, and positioned the company as a market leader and innovator. Rebranded collateral with a new company value proposition in a unified look for enhanced brand recognition and market positioning. Designed, created content, implemented, and launched B2B and B2C online ordering portals for greater operational efficiencies, enhanced customer experiences, and better search optimization. Created go-to-market overviews and collateral for new product launches. Wrote video scripts for products highlighting competitive differentiators. Managed video production, timeline, and budget. Created optimized email campaigns for better open and click rates. Provided creative direction for product packaging so it would stand out on the shelf and illustrate a competitive advantage. Managed contracted accounts totaling $7M+ in sales. Ran usage analysis and ROIs. Determined pricing and term requirements. Drafted legal contracts. Was responsible for product pricing strategies and deployment.Planned, managed, designed, and executed customer/industry events and tradeshows to showcase the company's full-scale capabilities and position as a product innovator for emerging market trends. Planned, managed, and forecasted Marketing budget. Created strategic partnerships with industry peers, vendors, and agencies for cross-promotional growth opportunities for our respective businesses. Show less

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  Rosina's Winery

  Nov 2019 - now

  Creative Designer/Social Media Strategy and Content

  Created and developed a brand identity for the winery, including logo design, color and style guides, voice, and positioning. Designed wine labels for 13 varietals. Launched Instagram site. Created a social media strategy for new wine releases slotted for June 2022. Photographed and staged wines for new release announcements, website, and social postings. Created a business plan to launch a wine club that includes a quarterly newsletter. Developed concepts for a potential blog to expand brand visibility and grow the community. Manage and update website and assets. Show less