
John Morley
Founder/Software Developer/Writer/Project Manager

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About me
Instructional Designer with a depth of Articulate Storyline experience
Education

University of South Carolina
-Media Arts
University of Florida
-Bachelor's Degree Broadcast Journalism
Experience

Script Werx
Jan 1992 - Jan 2007Founder/Software Developer/Writer/Project ManagerDeveloped software to customize Microsoft Word for writing design documents, screenplays and video scripts. Then created a company to take this product to market. This included developing a company website and instructional design for product documentation, beta testing, and training customers in the use of this software. In addition to thousands of writers around the world, customers included Mary Kay Corporation, Caterpillar, over a dozen universities, numerous government agencies, and the writing staff of Saturday Night Live. (www.scriptwerx.com). Show less

Learning Systems Sciences
Jan 1994 - Jan 1995Instructional Designer
Health Links
Jun 1997 - Mar 1998Co-founder and Website DesignerCo-founded and took full responsibility for website design, creative direction and writing for this database-driven Web portal for healthcare professionals. http://www.healthlinks.com.
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Southern California Edison (SCE)
Jan 1998 - Jan 2000WriterIn addition to writing a number of product sheets, designed and wrote the booklet that documented the SERP (Super Efficient Refrigerator Project), which was successful in motivating manufactures to bring more efficient refrigerators to market years before they would have otherwise.

トヨタ自動車株式会社
Oct 1998 - May 2000Instructional Designer and Creative DirectorWrite and manage projects including proposal development and marketing communications for the launch of the Dealer Daily Business-to-business private network, the University of Toyota website, corporate policies and procedures for domain names, and a lead delivery website.

Multacom Corporation
Jul 2000 - Jan 2001Instructional DesignerWrote sales training materials and product documentation for this tier-one Internet company. This included working with the IT department on documenting and implementing a customer relationship management (CRM) system, and training the sales force in its use.

Hitachi Vantara
Jun 2001 - Jul 2003Instructional DesignerDesigned PowerPoint presentations and instructor-led training on enterprise-level data storage systems. This included developing a system for courseware development based on Microsoft Office, along with developing and maintaining business process documentation that details integration of the system into company business processes, and training staff members in its use.

Performance Strategies
Oct 2003 - Oct 2004Instructional DesignerDesigned and maintained the company website and developed sales training courseware designed for the automotive market.

Lexus
Oct 2004 - Nov 2004Instructional DesignerRevised instructor-led training and developed instructor guides for brand training to support the international expansion of the Lexus brand.
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Southern California Edison (SCE)
Jan 2005 - Feb 2007Worked as a project manager and writer to record a workshop requested by California Public Utilities Commission (CPUC) on third-party financing of energy-conservation projects. Then managed transcribing the recording, and wrote the official report, which was distributed statewide to government, educational, and not-for-profit entities. 2004.Edited Direct Contact, a monthly email distributed to all customer service employees. This involved editing the transcript of a monthly question-and-answer session conducted at service centers by SCE executives. 2004—2006. Show less
Website Developer
Nov 2006 - Feb 2007Writer/Editor/Project Manager
May 2004 - Oct 2006Writer
Jan 2005 - Mar 2005

ITT Technical Institute
Jul 2005 - Sept 2005Instructional DesignerHired as a subject matter expert for an eLearning, distance learning course on professional presentations, I then took on full responsibility for curriculum development, and shared responsibility for writing deliverables. This included developing an extensive online case study with solutions for multiple challenges faced by a single company.

Harris School Solutions
Sept 2005 - Nov 2006Instructional DesignerDesigned training and documented software for this maker of student information systems. The project was for Los Angeles Unified School District, similar to an ERP launch, (http://www.harris-schoolsolutions.com). Responsibilities included developing training curriculum tailored to specific skill set needs, designing a complete set of quick reference guides, and writing a customer newsletter.

Hyundai Motor America
Apr 2006 - Jun 2006Instructional DesignerDesigned a sales managers' workshop for nation-wide instructor-led training. This included developing a leader's guide, PowerPoint presentation, student exercises and participant's guide.

Adelante Expess
Feb 2007 - Jun 2009Instructional DesignerDeveloped and automated company business processes, developed associated training, then delivered that material as instructor-led training, telephone support and Web-based self-paced study, for this airport shuttle business in Nicaragua.

Screenplay Systems
May 2008 - Nov 2008Instructional DesignerDeveloped eLearning tutorials on screenplay formatting and recorded video demonstrations of screenwriting software (Screenwriter v6) for use as a Web-site-based quick tour demonstration and for use in instructor-led training. Also developed a quick reference job aid to help customers quickly understand and use the software.

Call Center International
Mar 2009 - Jun 2009Writer/Instructional DesignerDeveloped a foundation for eLearning, and provided a broad range of communication support including website content development, business process documentation, and news releases, for this contact center and telecommunications company.
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Southern California Edison (SCE)
Jul 2009 - Jun 2011Instructional DesignerDeveloped for this Fortune 500 company training for Edison SmartConnect (Itron smart meters) on both the wireless data network and the meter data management system. This included high-level introductions, in-depth technical training, and documentation of the meter data management system, presented both in the classroom and as eLearning.

Mosaic
Aug 2011 - Dec 2011Senior ConsultantAnalyzed communications needs and developed a communications plan for a new Energy Efficiency organization within Georgia Power Company. Also developed training for PG&E line workers, and an introduction to opportunities on the smart grid.

Kaiser Permanente
Apr 2012 - Feb 2014Senior Learning ConsultantEvaluated and updated training to support the organization's Epic medical records system, which included developing Captivate and live-action videos, instructor guides, job aids, and other reference material.

TAP Series
Apr 2014 - Aug 2014Instructional DesignerDesigned online eLearning on food allergies for kitchen and wait staff workers; to be incorporated into university courses and staff training conducted by restaurants and hotels; for nationwide use.

Pacific Dental Services
Aug 2014 - Aug 2015Instructional Designer and Technical WriterAnalyzed, diagramed, and documented business processes, then wrote "user stories" (software requirements) within a agile/scrum project management framework; as part of an enterprise-wide upgrade of computer systems to support an expected rapid expansion of the company.

Genentech
Feb 2016 - Sept 2021Instructional DesignerDesigning and developing learning support for several enterprise-level initiatives, using a full range of learning support approaches, primarily Storyline.

ATD San Diego Chapter
Sept 2020 - nowHost and sometime Speaker for Get Good With Articulate Storyline monthly online workshop
ID for Hire
Oct 2021 - nowInstructional DesignerIn addition to a depth of Articulate Storyline expertise, I deliver results in the full spectrum of design and development of learning support, especially video. A published author (Scriptwriting for High-Impact Videos), I have written for virtually every medium other than sky writing and cave walls. And would now appreciate the opportunity to help you do what it takes to improve on-the-job performance within your organization.
Licenses & Certifications
- View certificate

AI + HI Specialty Credential
SHRMDec 2024 - View certificate
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ATD E-Learning Instructional Design Certificate
Association for Talent Development (ATD)May 2023
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