Meidy Safitri

Experience

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  Priority Bank Mega

  Jan 2014 - Jun 2014

  Graphic Design Intern
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  Bank Mega

  Jan 2014 - Jun 2014

  Graphic Design Intern

  Internship- Graphic designer at MegaFirst Bank.- In charge of monthly internal E-magazine for sales.- Create a design logo for the E-Magazine Megafirst Highlight.- Create a concept for the E-magazine every month.- Create a design layout for the E-magazine.- Create content for the E-magazine.- Organizing content photo-shoot, digital imaging and providing catalogue design.- Coordinating on awarding event Internships.

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  Pt. Ticktock Integra Kreasi

  Feb 2015 - Apr 2015

  Graphic Designer Internship

  Internship- Graphic Designer on the Creative team.- Work with 2 designers.- Create design clue games.- Create design branding for the games.

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  PT Ticktock Integra Kreasi

  Feb 2015 - Apr 2015

  Graphic Design Intern
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  PT Mulia Anugerah Pertama

  Jun 2016 - Jan 2017

  Marketing Graphic Designer

  - Graphic designer on Marketing Communication Team- Coordinating on sells event- Create design company profile- Create design the branding of company- Create all design branding of their project- Working with Admin looking for vendor

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  PT Mulia Anugerah Pratama

  Jun 2016 - Jan 2017

  Marketing Graphic Designer
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  PT. Kencana Graha Multimedia

  May 2017 - Mar 2020

  UX & UI Designer

  - Responsible for the entire project development of UX improvements on the site to improve customer experience- Promote the company’s products and services during events- Create analysis reports based on research and usability tests towards user-centred design, iterate, and build wireframes, until the visual design work for UI including mockup and prototyping.- Coordinate & make the design of promotional material and distribute it in online and offline channels.- Communicate with the Founder, Business Analyst, Developers, and QA to test and revise the interface. Show less

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  PT Kencana Graha Multimedia

  May 2017 - Mar 2020

  UI UX Designer
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  Devhaus Pte. Ltd.

  Mar 2020 - Feb 2023

  Lead Product Designer
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  Devhaus | Digitalise your ideas with us

  Mar 2020 - Feb 2023

  - Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities.- Developing brand identity strategies, including creating logos and taglines that best represent their client's brands.- Developing stellar marketing communication strategies for our clients to increase their brand awareness across their digital touchpoints.- Understand the broader retail market, industry & customer trends to identify new opportunities.- Assist with media planning to help deliver the brand experience plan in order to deliver the desired returns on brand equity.- Create digital assets/systems for a wide range of platforms not limited to just Websites or Applications but also email templates, social media, display advertising, and another digital platform.- Create illustrations, icons, design systems and all assets that clients and projects needed.- Conceptualise motion design across our user experience to create interactive and engaging content throughout the digital products we’re working on.- Produce efficient and high-quality UX design solutions through wireframes, visual and graphic designs, flowcharts, storyboards, sitemaps & prototypes.- Participate in design discussions and give feedback during planning and strategy meetings.- Reiterate design interfaces and ideas based on stakeholder feedback as well as data collected. Show less

  • Lead Product & Ops Design | Digital Designs

    Jun 2022 - Feb 2023

  • Lead Product Design

    Jan 2022 - Feb 2023

  • Lead UI/UX Designer

    Apr 2020 - Jan 2022

  • UI/UX Designer

    Mar 2020 - Apr 2020
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  SerMorpheus

  Mar 2023 - May 2025

  Lead Product Design & Creative Director

  Lead Product Designer- While leading, I will still engage in hands-on design work for complex projects, creating wireframes, prototypes, and high-fidelity mockups.- Work closely with product managers, engineers, researchers, and other stakeholders to define product requirements and ensure design feasibility.- Establish a clear and compelling design vision for the product, aligning it with the company's overall goals and brand identity. - Create a strategic roadmap for the design team, outlining how design will contribute to product success and user satisfaction.- Mentor and guide designers to foster collaboration and growth, setting the standard for design excellence and skill elevation.- Establish and maintain design standards, guidelines, and best practices to ensure a cohesive and high-quality user experience across the product.- Manage the design lifecycle from concept to delivery, ensuring efficient workflows and timely execution. - Continuous improvement through iterative design and testing, using data and feedback to refine the user experience. - Transform research findings into practical design solutions that effectively address user needs and challenges. - Ensure the quality of design. Oversee developers' implementation of designs to achieve pixel-perfect results and a seamless user experience.- Maintaining design systems for consistency, efficiency, and scalability in product development, while identifying common UI components to enhance design.Creative Director- Develop an artistic direction aligned with the brand.- Develop strategies to engage the target audience and remain informed about trends and consumer behaviour.- Lead brainstorming sessions, develop concepts, and effectively present and pitch creative ideas.- Make sure that the brand's messaging and values are consistent and cohesive.- Responsible for creating the product branding and conceptual branding. Show less