Javier Maymí-Pérez

Experience

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  The San Juan Star

  Jul 1989 - Mar 1995

  Reporter

  General assignment reporter, first in the Sports Department and later as a Political reporter, covering the Puerto Rico Legislature and Governor's Mansion.

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  The Associated Press

  Mar 1995 - Apr 1996

  Caribbean Desk Editor

  General assignment reporting for AP's local wire in San Juan and Desk Editor duties for the Caribbean region, comprised of the 28 nations under the Caribbean Bureau's jurisdiction. Spot international coverage of breaking news throughout the region.

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  El Vocero de Puerto Rico

  Apr 1996 - Nov 1999

  Investigative Reporter/Political Columnist

  Part of investigative team reporting on government, politics and the courts in Puerto Rico.Winner of 1997 Overseas Press Club of Puerto Rico Award for Investigative Reporting

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  StarMedia

  Oct 1999 - Nov 2000

  Senior Editor

  Responsible for all content for the StarMedia portal for Central America and the Caribbean.

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  ESPN

  Nov 2000 - Aug 2002

  Senior Editor

  Member of the design and content team which launched ESPNDeportes.com, ESPN.com's sister website in Spanish. Write and edit sports-related content for the global site, focusing on North American leagues such as MLB, NFL, NBA and MLS.

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  El Vocero de Puerto Rico

  Aug 2002 - Dec 2003

  Washington Correspondent

  Covered the federal affairs beat, including The White House, The Pentagon and Congress for Puerto Rico’s leading circulation daily newspaper.

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  Gov. Pedro Rosselló 2004 Gubernatorial Campaign

  Dec 2003 - Dec 2004

  Press Secretary/Director of Communications

  Directed all media relations for the gubernatorial campaign.Served as campaign spokesman and serves as strategic director for media initiatives.Served as Communications Director for the New Progressive Party.Supervised all paid and unpaid media strategies and played a role in preparing communications plans for the 146 candidates on the NPP ballot at the legislative and municipal levels.

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  The Policy Shop Inc.

  Jan 2005 - Feb 2018

  Sr. Consultant - Strategic Communications/Public Relations/Government Affairs

  • Served as adviser to the Puerto Rico House of Representatives’ committees on Health, Education and Labor on media, policy and communications issues. • Offer consulting services on legislative and policy analysis, strategic media planning, media training, issue management, crisis management and government relations focusing on Puerto Rico, the Dominican Republic and the U.S. Virgin Islands. Provide media training for executives and strategic media campaigns for private sector companies.

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  ESPN

  Jun 2010 - Feb 2018

  Associate Editor

  • Write and edit material for ESPN.com and ESPNDeportes.com.• Edit and reporting for several sections including NHL, NFL, MLB, NBA, MLS, International Soccer, Tennis, Golf and College Sports. Manage pool of freelance writers and contributors.

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  CENTRO Tampa - The Tampa Tribune

  Apr 2012 - Feb 2015

  Senior Editor

  • Supervised daily operations of CENTRO, The Tampa Tribune’s weekly newspaper in Spanish. Managed staff of writers, photographers and graphic designers as well as budget and editorial content of the publication.

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  CVS Health

  Feb 2015 - Apr 2017

  Consultant, Medicare OPS, Technical Writer

  • Writer, proofreader and translator for all Medicare and Medicaid related correspondence generated by CVS Caremark’s PBM Administration team, through MedHOK.• Write and edit protocol manuals, style guides and other documentation in order to simplify regulatory language for call center and pharmacy personnel.

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  AACSB International

  Feb 2018 - Jan 2021

  Manager, Membership - Latin America and the Caribbean

  - Promote and represent AACSB with key stakeholder audiences primarily in the Latin America and the Caribbean region through group presentations, information sessions, and other forms of direct engagement.- Proactively engage with prospective and current members to strengthen both educational and business member recruitment, engagement, and retention through various means appropriate to stakeholder needs.- Provide pre and post outreach meeting organization and support to the supporting manager. Responsible for coordinating and fulfilling post meeting action items with internal and external stakeholders.- Support the development and promotion of value propositions for AACSB membership segments, including educational and non-educational (i.e. business, nonprofit, etc.), and other key stakeholders. Research and target specific countries and sub regions for membership growth, outreach, and support activities. Show less

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  Law School Admission Council

  Jan 2021 - now

  Director of Communications

  Oversees all outbound communications to constituents in collaboration with subject matter experts, segment leaders, and marketing and communications colleaguesDevelops a wide variety of content including:Persuasive content in the form of presentations, letters, memos, op-eds, and advertorialsEngaging and personalized content for marketing automation, emails, social media, and advertisementsConsumable stories and gated content, translated from social, psychometric, and assessment sciences research, to drive usage of LSAC reports and dataWorks closely with colleagues to ensure communications are:Aligned with our brand guidelines and writing best practices, serving as arbiter of bothSupportive of product and service go-to-market activities, developing communications plans and related content for product/service launches and pipeline-building activitiesOptimized to create excellent user experiences and to drive action across various channels (print, digital, broadcast, in-person)Develops themes, narratives, and supporting evidence, leveraging market research and data and aligning with LSAC’s strategic priorities, to advance LSAC’s mission and vision of building a just and prosperous worldLeads media engagement for LSAC’s products and servicesMaintains and socializes an editorial calendar by audience type and channelsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, retrieval, and re-purposingConducts periodic competitive auditsEnsures consistent global experience and implements appropriate localization/translation strategies Show less

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  Syracuse University

  Jan 2022 - now

  Adjunct Professor

  Currently teaching a Journalism course in Spanish - Hispanic Journalism Practices - which is a seminar-type semester-long discussion on journalism as currently practiced in Latin America, a look at Latin America media outlets (paper and digital) as well as the U.S. Hispanic media. Posse Foundation mentor since Fall of 2022.