Héloïse Lauener

Héloïse lauener

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location of Héloïse LauenerLausanne, Vaud, Switzerland
Followers of Héloïse Lauener2000 followers
  • Timeline

  • About me

    Boosting the adoption of efficient solutions | AEHL

  • Education

    • Lycée denis-de-rougemont

      2008 - 2011
      Maturité suisse biologie chimie
    • Ehl hospitality business school

      2013 - 2017
      Bachelor of science in international hospitality management hospitality

      Activities and Societies: EHL Smile (EHLSmile is a non-profit organization created in 1996 by a group of EHL (Ecole hôtelière de Lausanne) students. Their goal was to ally their knowledge in hospitality with a socially responsible project.) Specific options:Luxury brand managementCross cultural hospitality managementHotel planning and development

    • Ucla

      2011 - 2011
      Academic intensive english program (aiep) level 104 english
    • Ehl hospitality business school

      2013 - 2017
      Bachelor of science - bs international hospitality management
    • Ucla

      2011 - 2011
      Academic intensive english programm english language and literature/letters
  • Experience

    • Reto's home cuisine

      Jan 2012 - May 2012
      Cuisine

      Internship at “Reto's Home Cuisine” offering dishes for take away, catering and cooking classes. Work in the kitchen and learning of different cooking techniques.Service at events such as weddings, private parties and corporate events.

    • Le bocca

      Jun 2012 - Feb 2013
      Service

      Internship as a trainee and future student of EHL in a gourmet restaurant with 17 Gault & Millau points and 1 Michelin star. Service in the restaurant; i.e. taking and delivery of food and beverage orders. Table reservation for customers

    • Sofitel

      Aug 2013 - Jan 2014
      Food & beverages assistant

      www.sofitel-moorea-iaora.com/Sofitel is the only French luxury hotel brand with a presence on five continents with 121 addresses, in almost 41 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.Support the F&B Manager with daily activites Planification and coordination : daily updates of the employees planning, verifying part-time schedules and improvement of the restaurant menus. Customer interaction, customer care and complaint management. Show less

    • Montreux jazz festival

      Jul 2014 - Jul 2014
      Bartender/server

      Participated to MJF 2014 and 2016.Work at "Globus Fashion Bar" during the whole festival (3 weeks). Globus is the new sponsor of the Montreux Jazz Festival and their bar is located in the principal building; Auditorium Stravinski. Responsible for food quality management, preparation of cocktails, taking orders and handeled cashiers duties Taking order and inventory at the end of the service

    • Rolex

      Jul 2015 - Dec 2015
      Events & restauration internship

      http://www.rolex.ch Restoration management: communication with the external providers, quality control of the deliveries, ordering and tracking orders, attendance at meetings and documents drafting.Events management: coordination and organization of various internals events in collaboration with different departments, suppliers and service provider. Internal communication : update the communication infrastructures and provide supports.Project management: conduct a satisfaction survey with an understanding of the needs of customers and establishment of a statistical review. Show less

    • Valais discovery

      Nov 2016 - Jan 2017
      Development of a rental accomodations and activities reservation platefrome

      http://www.valaisdiscovery.chEnvironment scanning, analysis of supply, demand, risks and challenges in collaboration with Valais Wallis Promotion, Swiss Tourism and various associations and companies in Valais. Creation of multiples processes, human resources plan and the logistic of the platform.Proposal of a marketing concept: implementation of an acquisition plan and a communication plan meeting the time, the resources and the costs. Elaboration of advertising supports for the digital marketing and the social medias.Price fixing, budgeting and financial analysis: income and expenses, investment, funding, financial statement and ratios. Show less

    • Zenith watches

      Jun 2017 - May 2021

      Development and improvement of the brand’s global on- and offline communication strategy in coordination with PR, Digital, Events, Sponsorship, Trade Marketing and Senior Management.- Defined, created and managed the brand’s corporate identity guideline (Brand Book) in collaboration with the creative agency based in Paris- Sourced new agencies and suppliers to present project elaboration briefs and coordinate and organize all brand production (photo and video shoots)- Monitored and updated the central brand asset platform with all content created- Oversaw the design and production of various print material such as catalogues, flyers, invitation, business cards, and trade books- Led on all brand projects with external suppliers including photographers, lithographers, communication agencies, printing companies, translatorsDefined the global media strategy in line with management and coordinated effective implementation across the brand’s subsidiaries. - Managed the media budget; planning and negotiation of prices for all international and local campaigns- Strengthened relationships with key external stakeholders (agencies and suppliers) to achieve MarCom results- Worked alongside relevant agencies to create the brand’s international advertising visuals- Ensured all visuals were adapted according to the media strategy in line with the brand’s corporate identity- Location scouting and overall coordination for all campaign shoots Show less

      • Communication Manager

        Sept 2017 - May 2021
      • Communication & Media Intern

        Jun 2017 - Dec 2017
    • Nestlé nespresso sa

      Jun 2021 - Feb 2023

      Responsible for leading the campaign(s) from brief creation all the way to localization and launch, of the translation of the creative concept into effective communication to establish and strengthen authentic connections with relevant audiences around the globe, focusing on delivering tasteful and meaningful brand experiences that strengthen brand equity.- Developing the creative ideas, work with the creative and production agency in order to deliver the campaign masters against the final deliverables list- Lead the campaign brief including brief workshop and insight creation, the pre-bid process and pre-production meeting and all post campaign reviews and senior leadership approvals- Liaise with other 360’ teams (e.g. CRM, Brand Shopper Experience, PR, Product, Zones, Markets) to ensure coherent adaptation of the communication executions and alignment to the creative work- Regularly update the Regional Marketing Managers and markets about the evolution of the projects (e.g. through delivery of the production guidebook) and adapt to local needs, as and when appropriate- Present work in progress to senior internal stakeholders for validation and approval including CEO, CBO and Regional Marketing Managers- Lead the team in coordination of the translation/transcreation of campaigns and assets in all languages and formats across markets and suppliers- Supports the team in aligning with markets on requested deviations and bespoke assets, and ensure final delivery in line with global concept- Pre and post evaluation of campaigns working with insights team and research partner Show less

      • Global Brand Campaigns Project Manager - Sustainability & Brand Values

        Sept 2022 - Feb 2023
      • Global Brand Campaigns Project Manager - Seasonal campaigns

        Jun 2021 - Oct 2022
    • Solar impulse foundation

      Mar 2023 - now
      • Communication Team Manager

        Jan 2024 - now
      • Corporate Communication Senior Coordinator

        Mar 2023 - Dec 2023
  • Licenses & Certifications

    • Bachelor of science in international hospitality management

      Ecole hôtelière de lausanne
      Feb 2017
      View certificate certificate