Sobowale Temiloluwa

United States

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Timeline
About me
Marketing data analyst|| Digital analytics professional ||Media Entrepreneur || Business analyst
Education
- Sanfrancisco university usa
  2009 - 2010
  Advanced social media/interactive marketing&measurement
- Northwestern university - kellogg school of management
  2016 - 2016
  Strategic data driven marketing
  Measuring financial and non financial ROI(brand awareness lift rate,customer satisfaction %change etc) from marketing activities using data,while proffering solutions for optimisation of campaigns and communications using historical data and predictive analytics. This make is easy for campaign set goals to be met and exceeded,while helping to identify bottlenecks that could hinder campaign success and bring such to management notice long before the problem surfaces.
- Lagos state university
  1999 - 2005
  B.a history&international relations
- Northwestern university - kellogg school of management
  -
  Professional qualification in marketing and sales
- Northwestern university - kellogg school of management
  2019 - 2019
  Marketing and sales cerficate in advanced analytics and artificial intelligence
  Knowing how to help brands get the most from data for business decision making.Using analytics to help humans when instincts might fail,using the right analytic model based on problem needed to be solved ,not using unfounded assumptions and experience that most of the time on its own might fail.Inshort getting the best from both worlds,analytics and human.
- Northwestern university - kellogg school of management
  2019 - 2019
  Certificate in professional achievement marketing and sales
  In depth dive into global best practice and training in Marketing and sales,with huge focus on Marketing Analytics and brand management.Effective measurement plan that achieves the desired brand goal using predictive analytics etc formed a major part of the training
- Northwestern university - kellogg school of management
  2018 - 2018
  Kellogg on branding brand management
  Building brands is difficult,but rejuvenating ageing brands is also a major challenge for African brands.The rules,principles,guidelines and framework used by leading brands to build and retain competitive advantage was shared and the insights were great.
- Harvard business school
  2021 - 2021
  Entrepreneurship essentials entrepreneurship/entrepreneurial studies
Experience
- Intelligent interactive limited
  Jan 2009 - Feb 2022
  Digital marketing data analyst
  insights analystAs digital media becomes bigger with more advertising platforms showing up daily and more social network coming up,it very important for brands and organisation to use the right technologies and resources to weed out the noise and get the true insight needed to guide them in achieving their desired result for the use of digital media.We mitigate the growing risks using the combination of leading technology partners and trained analysts.We also mitigate the growing risk in digital media(online reputation and brand fraud)using advanced web tracking technologies with a combination of fraud analyst with Global experience in shut down of complex online attacks) Not also are not leaving out Google the leader in search.We use our Google certified and world class certified professionals to achieve Maximum return on ad spend for clients.Professionally choosing the best interactive marketing Plartform of all the thousands available,that will achieve the desired measurable goal for client.we specialise in measuring campaign from start to finish for Clients,optimizing the campaign on an on going basis for maximum Roi.I manage the team responsible for strategic plans and execution for brands/clients in digital media space(From digital insights to conversions). Show less
- Similarweb
  Apr 2014 - Apr 2017
  Insights and business analyst /reseller
  Training and educating brand custodians in Africa on the benefit of using insights and data to drive digital media campaigns/strategies,while helping them navigate these challenges effectively using Similarweb's global digital insights plartform(mobile,desktops and apps).www.similarweb.com.
- Conversiontracker.com
  Feb 2015 - Jan 2022
  Chief marketing officer
  Conversion is about the only metric that matters on the web,and conversiontracker.com is set to provide the much awaited intelligence for brands,organization and individuals on the specific keyword,display ad platform,publisher that will deliver the conversion you are looking for using industry conversion intelligence proprietary technology.
- Competitiveintelligence.io
  Oct 2016 - Oct 2023
  Senior marketing data analyst
  As a Senior Data Analyst, I support the delivery of data-driven insights to the marketing, product teams and analysts, enabling them to deliver top insights, analysis, dashboards, while improving conversation rates (CRO).This involves using tools like Google analytics, Adobe Analytics etc. to develop Insightful reports and dashboards to track key performance indicators while developing frameworks to manage the processes from end to end. I conduct offline and online market research and analysis, I collaborate very well with cross-functional teams, and utilize statistical analysis and modeling techniques to answer trends and forecasting Questions. I have a deep understanding of the digital landscape and a passion for staying up-to-date with the latest trends and technologies Show less
Licenses & Certifications
- Google adwords search marketing specialist,google adwords display advertising specialist/google adwords reporting specialist/google analytics professional
  Google
- Issues and reputation management
  International school of coomunication
  Jul 2015
- Amazon web services solutions architect - associate
  Amazon web services (aws)
  Aug 2022
  View certificate
- Google analytics certification (ga4,360)
  Google
  View certificate
- Online communication
  International school of communication
  Jul 2014
- Strategic data driven marketing
  Kellogg school of management
  Apr 2016
- Google ads video certification
  Google
  View certificate
- Kellogg on branding
  Northwestern university - kellogg school of management
  Oct 2018