Experience

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  Vector marketing

  Nov 2005 - Jul 2006

  Business development representative

  Provided extensive customer service and increased sales by 25% in 6 months.

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  Miracosta community college

  Jan 2007 - May 2008

  Shipping and receiving supervisor

  Coordinated with manager and negotiated pricing with retail vendors and publishers for college bookstore. I also fulfilled online orders, received all invoices, organized promotional displays, and audited inventory.

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  Fls international

  May 2008 - Sept 2009

  Lead activity guide

  Exchange Student Activity Guide: Managed inventory, conducted daily excursions around Southern California for international students and provided a welcoming experience for host families as well as students.

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  Lambesis

  Apr 2010 - Jun 2011

  Graphic designer

  Collaborated on innovative design approaches, pushing creative boundaries to capture audienceattention in the competitive Media and Television sector. Delivered impactful visual campaigns forDasani, Grand Marnier, and Skyy Vodka, elevating brand perception and market presence.

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  Bizclik media group

  Jul 2011 - Jan 2016

  Design manager

  Facilitated team synergy, leading six interactive designers to create innovative advertisements, acrossvarious industries. Led design advancements for twelve monthly publications, enhancing brandvisibility for high-profile clients such as Papa John's and FedEx.

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  L7 creative

  Jan 2016 - Dec 2016

  Sr. interactive designer

  Leveraged A/B testing and accessibility principles to optimize information architecture, resulting inmore intuitive and user-friendly interfaces. Synergized with C-suite and directors to craft impactfuldigital solutions, enhancing user satisfaction for major clients like Vizio and Eisenhower Medical Group.Spearheaded the transformation of complex data into compelling visual narratives, significantlyboosting client conversion rates

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  Miracosta college

  Jan 2016 - Jul 2016

  Video producer & editor (contract)

  Coordinated with Media Arts and Technology Director and Faculty Director to develop strong conceptual motion graphic videos for assigned departments within the college. Specific roles include, conceptual storyboarding, producing video footage, sound technology, and video editing.

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  Leaselabs®

  Jan 2017 - Feb 2021

  Supported a team of 9 UX designers, championing creative ideas and reducing costs by 20% throughagile and lean methodologies in Design Ops. Coordinated with VPs of Product and Marketing onstrategy verticals, implementing web and CMS templates for our tier products. Led R&D strategy,collaborating with project managers, engineering, and implementation teams to promote emerginginteractive technologies and design trends. Collaborated with product managers, marketing, and engineers to create responsive full-stackarchitecture pages and videos. This initiative led to my recognition with a W3 Web Design SilverAward. Additionally, I crafted responsive layouts for mobile and desktop software, unifying brandexperience and setting new standards for software usability.

  • Interactive Design Director

    Sept 2019 - Feb 2021

  • Sr. UX/Web Designer

    Jan 2017 - Sept 2019
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  Edisen

  Feb 2021 - May 2022

  Sr. product designer (ui/ux)

  Within the first 6 months, helped spearhead the dark and light mode UX efforts for ourDigital Content Creation management system to adhere to Material UI library components. Ensured our platform encompassed smart automation, and visibility of curated databases to manage robust types of content for our clients such as Absolute Vodka, H&M and Netflix to launch in global markets. All in one place and one platform. Also, implemented a new semantic UI design system, and created accessibility heuristics testing sessions. Introduced workflow processes that feature focused 2 week design sprints that involve all teams dynamically, (Product, Design, Engineering) to foster a lean cadence on feature tasks, for optimal hand-off deliveries to engineering teams and sprint workflow SOPs. Show less

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  Hp

  May 2022 - now

  Lead product designer (ui/ux)

  Currently strategizing the migration of HP Smart core in-app experiences to the new HP app andintegrating AI enhancements for home and office consumers across all operating systems. Ensured HPSmart app compliance with WCAG 2.2 and UE standards, and improved user success. Partnered withcustomer success teams in creating key outcomes related to account management, utilizing the double diamond UX process to contribute to HP's All-In subscription plan features. Orchestratedcross-functional synergies, bridging gaps between design, engineering, and implementation teams todeliver cohesive product experiences. Developed an accessibility process guide, and initiated researchwith testing teams to streamline the transition from design to development. Show less