
Timeline
About me
Creative Project Manager, Orange Apron Media
Education

Marietta high school
2006 - 2010Activities and Societies: Varsity Volleyball, Interact Club,

The university of georgia
2013 - 2014Marketing seniorActivities and Societies: American Marketing Association

Kennesaw state university
2010 - 2012Activities and Societies: Gamma Phi Beta
Experience

American pools & spas
May 2007 - Jul 2012Lifeguard- Provide a safe environment for community- Learned how to communicate effectively with a supervisor- Gained professional relationships with members of the community

Lee's crossing home owners association
May 2008 - Jun 2013Swim team coach- Managed 120+ swimmers each summer- Helped coordinate sign ups- Organized practices each morning for various age groups and abilities- Worked with children of various levels of autism- Gained communicated skills with people of different teams and other coordinators in the league- Met deadlines in turning in line-ups, writing up line-ups- Learned the computer program for line-ups and roster making in a fast manner

North atlanta volleyball club
Oct 2010 - May 2012Volleyball coach- Taught fundamental skills in volleyball- Managed our "Dig Pink" fundraiser for our team's efforts- Organized practices and utilized our time- Communicated with parents, players, officials of important dates and importance of timeliness

Herr perspective
Aug 2012 - nowContent writer- Creative outlet to narrate the things I am learning throughout my personal and professional life- Personal project to take the learnings of digital marketing and apply on my own; i.e. SEO, design copywriting- Post about current marketing specific trends and various social platforms- Share my perspective on things that anyone can find relevant to them

Delighted treasures
Jul 2013 - Jul 2016Owner- Produce a variety of products such as canvases, glass bottle decor, cork board and more- Manage the website and promote it via Etsy- Work with potential customers by answering questions about products- Crafted products that are being sold- Composed descriptions, product details, and meaning behind each piece

Georgia juniors volleyball club
Oct 2013 - Jun 2014Volleyball coach- Aid in the development of young women as well as the technical skills of the game- Manage a group of girls between travel, timeliness, and organize productive practices- Maintain relationships with coaches, parents and officials

American marketing association at uga
Jan 2014 - May 2014Head of recruitment- Aided in recruiting and creating a Marketing Summit for members of AMA at UGA- Managed email account for recruitment- Wrote content calendar to market the event on Twitter and Facebook- Prepared emails to invite guest speakers to our Marketing Summit

American cancer society
May 2014 - Jul 2014Marketing intern- Conducted market research in the communities I was focused on- Crafted new information sheets to present information to the volunteers- Created a marketing strategy for an online presence on social media platforms- Created an operations manual as well as KPI sheets to track success of the social media implementation- Learned how a non profit organization operated- Worked on the logistics of a fundraising event that would be held

J crew
Feb 2015 - Apr 2015Sales associate- Build customer relations with those in the store- Sell items in the store and prepare online item sales for delivery- Organize items in the store and maintain pristine attention to detail- Manage many customers at once and meet each one's specific needs

Cardinal web solutions, llc
Feb 2015 - Oct 2016- Aid in the online reputation of clients- Creates Email marketing campaigns- Conduct market research to determine sentiment of a business- Manage NAP information of multi-local businesses- Understand and speak proficiently around the subject of multi-local businesses- Community management on directory sites - Created content strategies for B2C clients.- Build comprehensive content calendars for clients- Wrote for different levels of the marketing funnel- Topic creation and writing to help meet and predict the needs of consumers.- Wrote social content calendars and blog content calendars - Copy edit content for clients- Create titles for blogs- Use Storify, Skyword and Gathercontent to manage content for clients- Write for client websites
Brand Reputation Specialist
Nov 2015 - Oct 2016Content Marketing Specialist
Apr 2015 - Oct 2015Marketing Intern
Feb 2015 - Apr 2015

Secureauth corporation
Oct 2016 - Dec 2018Coordinating all marketing activities for our security testing product line.Campaign planning, budgeting paid marketing activities, and yearly pipeline generation plans.Communicate across sales, customer success, sales engineers, and the marketing team to align projects and plans to take to the market.Wrote messaging and positioning documentation to enable internal teams to align efforts and discussions in sales cycle.Quarterly messaging activities.Strategize content creation to support and enable the sales team to help take prospects down buyers journeyAssist with customer communication in updates to product offerings and community engagementCoordinate and support the production of webinars and inter-departmental projectsExecuted customer education series to ensure customers received ultimate value from our offeringCreate collateral for event marketingFormulate social messaging across LinkedIn, Twitter, and FacebookWork with various stakeholders internally to ensure they are enabled to reach pipeline goals Show less Responsible for a weekly email marketing campaign for penetration testing productCreate targeted campaigns based on personas, the sales funnel, buyers journey and industry verticalContent development from ideation to publicationPromote content created via Facebook, Twitter and LinkedInAssist with ad-hoc marketing campaigns for product releases, events and customer-centric messagingImplement onsite SEO updates to company websiteCollaborate with team to help produce ad copy and design suggestionsGained experience with HubSpot, Pardot, Salesforce and DrupalCreated a Nurture Campaign for an industry specific vertical (State + Local, Higher Education) Show less
Product Marketing Manager
Mar 2018 - Dec 2018Content Specialist
Oct 2016 - Mar 2018

North atlanta volleyball club
Nov 2017 - May 2019Head volleyball coachTeach fundamental volleyball skills to teenage girlsHandle team communication and coordinationConduct player reviewsAid in team development and help build a culture within the team to give young women a chance to develop leadership and teamwork

The home depot
Apr 2019 - now- Manage timelines for omni-channel marketing campaigns in our Outdoor Living and Remodeler Community.- Schedules and facilitates intake, strategic panel & kickoff meetings to align stakeholders and team members on objectives, timelines, and responsibilities- Facilitate retro/lessons learned sessions with pods to determine improvement opportunities- Uses Workfront to manage and control project work by creating a work breakdown structure, outlining deliverables, sequencing work activities, and identifying milestones- Reports project progress and updates to stakeholders both monthly and weekly- Facilitates weekly status meetings and stand up discussions to answer questions, get report outs from functional partners and answer questions and resolve any conflict- Documents and handles escalation and mitigation of risk with immediate partners Show less
Creative Project Manager, Orange Apron Media
Dec 2023 - nowCreative Project Manager, Audiences
Apr 2022 - Mar 2024Project Manager, Interactive Design - Consumer
Feb 2020 - Apr 2022Project Manager of Home Decor, Interactive Advertising
Apr 2019 - Feb 2020
Licenses & Certifications

Google analytics
- View certificate

Leveraging generative ai for project management
LinkedinOct 2023 - View certificate

Email marketing
HubspotJan 2017 
Content marketing
HubspotFeb 2017- View certificate

Inbound
HubspotNov 2016 - View certificate

Walmart connect retail media certification
Walmart connectMar 2024
Honors & Awards
- Awarded to Chelsea HerrNebo Collegiate Competition Nebo Agency Mar 2014 I went to a marketing conference in Atlanta through the American Marketing Association. Here we were able to network with a variety of companies and learn about them as we did. Here I learned of a collegiate challenge put on by Nebo and I decided this is exactly what I wanted to put my efforts into. The challenge was to share "How are you going to make the world a better place in five years?" Instead of just sending in a tweet for my entry, I created an Instagram video with a brief caption… Show more I went to a marketing conference in Atlanta through the American Marketing Association. Here we were able to network with a variety of companies and learn about them as we did. Here I learned of a collegiate challenge put on by Nebo and I decided this is exactly what I wanted to put my efforts into. The challenge was to share "How are you going to make the world a better place in five years?" Instead of just sending in a tweet for my entry, I created an Instagram video with a brief caption describing the impact I hope to have in five years. I did so, and ended up winning this collegiate challenge.Here is the link to my entry: http://instagram.com/p/lOSuMIiPuq/?modal=true Show less
Volunteer Experience
Host Team Member
Issued by Athens Church on Oct 2012
Associated with Chelsea Herr
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