Experience

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  Frank cooper, inc.

  Jun 2009 - Jun 2015

  Brand marketing manager

  Planned and executed the global inbound and outbound marketing plans for niche-market holding company’s multi-brand portfolio. During my tenure I revitalized under-performing outreach and engagement programs, planned and executed national events calendars, maximized brand awareness and increased performance.• Defined communication plan resulting in 35% increase in client retention.• Led internal brand workshops to develop team leading to 50% increase in traffic YoY.• Administered annual TV, radio & print marketing budget ($1.2MM).• Expanded partner portfolio and negotiated annual contracts. Show less

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  Amp

  Jun 2015 - May 2016

  Art director

  Developed and managed integrated display marketing programs consisting of custom landing pages, HTML5 media, SMS and social media for award-winning agency’s CPG segment. Clients included: Disney, Tyson, Barilla, Smuckers, Uni-ball, and Gallo Wines.• Expanded creative capabilities for sales team introducing rich media (HTML5) formats and proximity messaging increasing client spend 60% YoY.• Increased creative output by 30% via internal training workshops.• Developed and maintained content strategy for social community attracting 30K followers in the first 6 months. Show less

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  Brand beetle

  May 2016 - Jan 2019

  Lead digital strategist

  Identify and implement key strategies across partner portfolio. Partner with internal sales teams to align resources and ensure results. Provide creative direction to internal teams in alignment with industry standards and best-practice. Grow tech stack via networking. • Increased application completion rate by 18% via recruitment strategy for logistics client.• Developed cross-category 3D AR APP art standards for ecommerce brand app.• Led rebranding efforts across multi-brand group portfolio to grow B2B acquisition by 35%. Show less

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  Kaspersky

  Jan 2019 - now

  Champion all strategic brand and marketing communications for B2C as well as SMB/Enterprise lead generation for the North, Central and Latin American regions. Internal media advisor to PR, Product, Acquisition, Retention, and Strategic Sales teams. • Delivered 1:1 ROI KPI across all marketing spending.• Expanded partnerships by 50% annually resulting in 30% uplift in net new revenue.• Defined creative best practice for all digital activations leading to a 40% improvement in CTR.• Secured 20% annual increase of net-new customer acquisition and increased B2B retention by 40%.• Led multi-cultural marketing expansion increasing net users by 40% YOY. Show less

  • Head of B2B Communications Planning

    Sept 2023 - now

  • Senior Partnerships Manager

    Feb 2022 - Sept 2023

  • Communications Planning Partner

    Jan 2019 - Feb 2022